新闻界商务ppt模板之社会传媒的商业价值TheBusine

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TheBusinessValueofSocialMediaPhotoCredit:SteveWebelTopRankMarketing.comConsultingSpeakingMedia@toprank1,500+SocialMediaExamplesSource:wiki.beingpeterkim.comSmartKitGetsSocialSEOSmartGamesBlogSellsBooksKeywordsSEOGamesContentPromoteSociallyGrowNetworksMonitorSuccessesRefine&RepeatGamesBlogSellsAds•Blog,Facebook,Twitter,YouTube•300,000uniquespermonth•#3“onlinepuzzles”40mSERPs•ChangedbusinessmodeltoadvertisingListenUnlock$MeasureIBMListensforLeads“Seekers”voluntarilyvisitpublicwebsites,blogs,forums,Twitterand“listen”viakeywordqueriesforsalesopportunities.Fourkeymetrics:numberofleadscreated,leadvalue,winrevenueandwinrate.ProListeningToolsbrandtology.comradian6.com•Monitoring&Analysis•EngagementManagement•InterfacewithWebTrends&Salesforce•Doesn’tsupportHKRegion•Monitoring&Analysis•SentimentAnalysisin9languages•MixofTechnology&Consulting1.7AveragenumberofmobiledevicesperpersoninHongKong.*Source:HongKongOfficeofTelecommunicationsAuthoritySocialMobile:shopkickVisitretailstores,scanproductsfor“kickbucks”redeemableforrewards.Nearly9outof10InternetUsersinHongKongViewOnlineVideoSource:comScoreMay2009VideoSocialtoSellAirplanesVideoCampaign•Newlightsportaircraft,PiPerSport•VideoshostedonYouTube,Facebook•Twitterusedtopromotevideos•Flickrhostedphotos•Planesstartat$140,000•SoldseveralplanesasaresultofvideoChannelOneMarketingGroup&SEO-PR@toprankRetailSocialPricing:Uniglo@toprankThereare133millionblogsaveraging900,000postsaday**Source:Technorati@toprank300+top10’sonGoogle2,700+uniquephrasesBusinessSuccess:•600+customers–3years•2ndfastestgrowingSaaScompanyever•Bestsourceofconvertingleads:Blog&SEOBlogSocial&SEO@toprankHowDidTheyDoThat?MarketoBlogCorpSiteResourceCenterTwitterFacebookLinkedInReportsPressWebinarsContent&SEOSocial&SEOInteractive@toprankEstablishaListeningProgram:Audienceanalysis,brandmonitoring,socialkeywordresearch.12ImplementaContentMarketingStrategy:Plan&promotesocialcontent,developnetworks.3LeverageSocialMediaMarketingcampaigntoolsacrosschannelstopromoteoptimizedsocialcontent.3ThingsYouCanDoNow@toprankThankYouPhotoCredit:StuckinCustomsLEARNMORE:FreeMarketingNewsletter

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