电子商务英语 E-Commerce English PPT 课件 Unit 4

July3,20201Unit4B2CElectronicCommerceJuly3,20202Warm-upBackgroundInformationWordStudy&TextAnalysisExercisesJuly3,20203Warm-upReadthefollowingcategoriesofAmazon.com,andtrytotellyourclassmates:thedifferencecomparedwiththecategoriesintheWarm-uppartofUnit3;thesuitableproductsforsellingonlineinyouopinion.July3,20204BackgroundInformationB2C电子商务主要是指企业通过Internet向个人消费者直接销售产品、提供服务，它是电子商务应用最普遍、发展最快的类型。然而随着电子商务的发展，电子商务模式中的B、C将逐渐趋于融合和统一。例如，Amazon在其网站平台上建立了C2C模式，允许个人和小型商户出售商品，Amazon收取一定费用。July3,20205著名的B2C网站有：(1)美国的亚马逊()B2C电子商务模式的开创者和典范，创立于1995年，创始人是贝索斯，他希望公司能像世界最长的河流亚马逊河一样奔腾不息。BackgroundInformationJuly3,20206(2)当当()创立于1999年，创始人是俞渝、李国庆，目前是全球最大的中文网上商城。BackgroundInformationJuly3,20207(3)卓越()2000年由金山和联想共同创立，2004年被亚马逊收购，域名由(译文)Business-to-consumerelectroniccommerce(B2CEC)[1]meansretailtransactionsofproductsorservicesfrombusinessestoindividualshoppers.(译文)Infact,thedistinctionbetweenB2CandB2Bisnotalwaysclear[2].Forexample,Amazon.com[3]isconsideredasatypicalB2CWebsite,butitalsosellstobusinesses.Wal-MartandDellselltobothconsumersandbusinesses.July3,20209TextAnalysisCharacteristicsofSuccessfulB2CSuccessfulB2Ccomesfromofferingqualitymerchandiseatgoodprices,coupledwithexcellentservice.(译文)Inthatsense,theonlineandtraditionalchannelsarenotverydifferent.However,e-tailerscanofferexpandedconsumerserviceswhicharenotavailableintraditionalretailing.Productswiththefollowingcharacteristicsareexpectedtofacilitatehighersalesvolumes:(译文)July3,202010TextAnalysis•highbrandrecognition(e.g.,Dell,Sony),•digitizedformat(e.g.,software,music,videos),•relativelyinexpensiveitems(e.g.,officesupplies),•commoditieswithstandardspecifications(e.g.,books,CDs,airlinetickets),makingphysicalinspectionunimportant,•well-knownpackageditemsthatcannotbeopenedeveninatraditionalstore(e.g.,chocolates,vitamins).Asconsumersbecomemoreandmoreaccustomedtopurchasingproductsonline,moreproductscategorieswillbecomepopular.July3,202011TextAnalysisClassificationofE-tailersE-tailersinB2Ccanbeclassifiedinseveralways.Forexample,someclassifye-tailersbythescopeofitemshandled(generalvs.special)orbythescopeofthesalesregioncovered(globalvs.regional).(译文)Herewewillclassifye-tailersbythedistributionchanneladopted.July3,202012TextAnalysis1.Pure-playe-tailers:Thesee-tailersdonothavephysicalstores,butanonlinesalespresence.Amazon.comisanexampleofpure-playe-tailers.IthasgrownfromabooksellertoavirtualWal-MartoftheWebsellingadiversegroupofproductsandservicestothecustomers.(译文)July3,202013TextAnalysis2.Click-and-mortarretailers:ThesearetraditionalretailerswithasupplementaryWebsite(e.g.,walmart.com).Someexpertsbelievethat,inthelongterm,thistypeofbusinesseswouldbemoresuccessfulthanpure-playe-tailers.(译文)July3,202014TextAnalysis3.Manufacturers:Manufacturers,suchasDell,NikeandSony,marketdirectlyonlinefromcompanysitestoindividualcustomers.Mostofthesemanufacturersareclick-and-mortar,alsosellingintheirownphysicalstoresorviaretailers.(译文)July3,202015TextAnalysisB2CEChasgrownrapidlyinrecentyears,especiallyafterthewidespreaduseoftheInternetandimprovementoftheservicesofferedovertheInternet.(译文)BothbusinessesandconsumershavegainedbenefitsfromengaginginB2CEC.July3,202016TheKeytoExercises:Readingcomprehension1(1)F(2)T(3)F(4)F(5)TJuly3,202017TheKeytoExercises:Readingcomprehension2•(1)Business-to-consumerelectroniccommerce(B2CEC)meansretailtransactionsofproductsorservicesfrombusinessestoindividualshoppers.•(2)Forexample,Amazon.comisconsideredasatypicalB2CWebsite,butitalsosellstobusinesses(B2B).Wal-MartandDellselltobothconsumersandbusinesses.•(3)Click-and-mortarretailershavephysicalstores,butpure-playe-tailersdonothavephysicalstores,onlyanonlinesalespresence.July3,202018TheKeytoExercises:VocabularyA3B4C6D2E7F1G5July3,202019TheKeytoExercises:Translation1•(1)互联网上的零售称为电子零售，在互联网上从事零售的企业称为电子零售商。•(2)B2C电子商务是指产品或服务由企业零售给个人消费者。•(3)有些专家认为，从长远来看，这种类型的企业将比纯粹的电子零售商更成功。•(4)这些商品制造商中大部分是网络+实体店的形式，即也有自己的实体商店或通过零售商销售商品。•(5)近几年随着互联网的广泛应用和互联网服务的不断改善，B2C电子商务发展迅速。July3,202020TheKeytoExercises:Translation2(1)facilitatehighersalesvolumes(2)highbrandrecognition(3)commoditieswithstandardspecifications(4)classifye-tailersbythedistributionchanneladopted(5)gainmanybenefitsfromengaginginB2CECJuly3,202021TheKeytoExercises:ReadingMaterial1.A2.A3.C4.B5.DJuly3,202022WordStudysupplementaryadj.补充的，辅助的supplementaryinstruction补充(辅助)授课July3,202023RetailingconductedovertheInternetiscalledelectronicretailing,ore-tailing,andthosewhoconductretailbusinessonlinearecallede-tailers.互联网上的零售称为电子零售，在互联网上从事零售的企业称为电子零售商。July3,202024Business-to-consumerelectroniccommerce(B2CEC)[1]meansretailtransactionsofproductsorservicesfrombusinessestoindividualshoppers.B2C电子商务是指产品或服务由企业零售给