电子商务英语 专业术语

Unit1•ElectronicDataInterchange电子数据交换•Supplier供应商•Wholesaler批发商•Retailer零售商•Serialnumber序列号•E-cash电子现金•ElectronicPurse电子钱包•CertificateAuthority(CA)证书权威(认证)•DigitalSubscriberLine数字用户电路•IntegratedServiceDigitalNetwork综合业务数字网•ISP(InternetServiceProvider)网络服务提供商•IAP(InternetAccessProviderInternet)接入服务提供提供商•IPP(InternetPresenceProviderInternet)平台服务提供商•ICP(InternetContentProviderInternet)内容服务商•TCP(TransmissionControlProtocol)传输控制协议B2B(Business-to-Business)企业对企业B2C(BusinesstoCustomer)企业对个人C2C(Customer-to-Customer)个人对个人paymentsystem付费系统e-retailer/onlineretailer网上零售商onlinecommodity在线商品brick-and-mortar传统实体店salesgrouth销售增长charge-freepolicy免费政策profit-makingmodels盈利模式grossprofitmargin毛利率profitmargin边际利润率sellproductline销售产品线salesgrowth销售增长operatingprofit营业利润after-hourstrading盘后交易fulfillmentcost实现成本customer-servicecenter客服中心e-taxe(electronictaxe)电子税收e-shop网上商店generalcounsel法律总顾问Unit2ElectronicexchangeBusinessdirectorlistingFinancialaccountingsystemsBussinessneedCredit-worthinessTechnologicalsolutionsPotalsiteContentsite电子交易商业指南列表财会系统商业需求信用等级技术解决方案门户网站内容网站–Informationpublic–Informationprivate–Informtionsafety–Dispatchmanagement–Distributeprocesses–Accessmarket信息公开信息保密信息安全调度管理分销过程拓展市场–businessprocessreengineering(BPR)业务流程再造–continuousprocessimprovement(CPI)持续流程改进–Transcation/Exchangemode交易模式–businessmodel商业模式–valueproposition价值观–distributionchannel配送渠道，供货渠道–datawarehousing数据仓库–troubleshooting问题解答–Buyers–Sellers–Auditors–Informationvendors–Financeproviders–Intermediaries买家卖家审计人员信息转让者金融服务提供商中间商•Bid竞标•Domainname域名•Onlineauction在线拍卖•Onlinepayment在线支付•Auction–stylelistings样式列表拍卖•Fixedpriceformat固定价格拍卖•Dutchauction降价拍卖•Cardreader读卡器•Consumer-aggressivetechniques侵犯消费者权益的技术•Informaitonsuperhighway信息高速公路•pushmarketing推式营销•Pullmarketing拉式营销•点击跟踪click-trail•广告插件Adware•用户界面userinterface•虚拟物品交易virtualgoodsansactionsUnit3B2B(Business-to-Business)企业对企业B2C(BusinesstoCustomer)企业对个人C2C(Customer-to-Customer)个人对个人paymentsystem付费系统onlinecommodity在线商品brick-and-mortar传统实体店charge-freepolicy免费政策profit-makingmodels盈利模式grossprofitmargin毛利率profitmargin边际利润率sellproductline销售产品线operatingprofit营业利润cost-cuttingmoves成本消减措施after-hourstrading盘后交易fulfillmentcost实现成本customer-servicecenter客服中心e-taxe(electronictaxe)电子税收e-shop网上商店generalcounsel法律总顾问Unit4•买方市场buyingmarketpalce•卖方市场sellingmarketplace•买方模型buy-sidemodel•卖方模型sell-sidemodel•相对价值comparativevalue•规模经济scaleeconomic•在线列表onlinecatelog•在线运营市场operatingonlinemarketUnit5•消费行为consumptionbehavior•购买决策purchasedecision•行为模式behaviorpattern•市场机会marketinche•竞争优势competitiveadvantage•成本领先战略costadvantagestrategy•差异化战略differrentiationstrategy•品牌忠诚brandloyal•忠诚链loyalchain•忠诚链接loyallinkonlineretailer网上零售商spotmarket期货市场customerinteraction顾客互动softwarevendor软件提供商ProductManager产品经理brandname商标ROI投资回报率Unit6•数据字典datadictionary•源数据sourcedata•查询query•代码code•记录record•终端用户enduser•索引index•授权authority•加密encryption•嵌套nest•实体entity•字段field•Relationaldatabase•Flatmodeldatabase•Hierarchicalmodeldatabase•Networkmodeldatabase•Relationalmodeldatabase•Conversion:转型•Backbone:主干•Hypertext:超文本•Protocol:协议•Arpanet:AdvancedResearchProjectsAgencyNetwork•HTML:hypertextMarkuplanguageinfrastructure基础建设hierarchicalmodel分层模型networkmodel网络模型endusers终端用户applicationprogrammer应用程序员databaseadministrators数据库管理员naiveusers初级使用者•databasesecurity数据库安全•datadictionary数据字典•DBMS（applicationprogrammersystem）数据库管理系统•SQL（structuredquerylanguage）结构化查询语言•datamanagement数据管理•computernetwork计算机网络•onlinetransaction网上交易•DAMA（datamanagementassociation）数据管理协会•datamodeling数据建模•datawarehousing数据仓库•databaseadministration数据库管理•datamining数据挖掘•hub集线器•configurationmanagement配置管理•NOC（networkoperationscenter）网络操作中心•NICs（networkinterfacecards）网络接口卡•hyperlinks超链接•URL（uniformresourcelocator）统一资源定位符•ISP(internetserviceprovider)网络服务提供商•internetstructure网络结构•IP（internetprotocols）网络协议•VPN(virtualprivatenetwork)虚拟专用网•HTTP（hypertexttransferprotocol）超文本传输协议•VoIP（Voice-over-InternetProtocol）IP网络传送话音的技术服务•cyberspace网络空间•informationsuperhighway信息高速公路•BBSs（bulletinboardsystems）公告板系统•textchat文本聊天•IRC（internetrelaychat）互联网多线交谈•MUDs（multipleuserdomains）多用户域Unit7•电子商务•电子业务•密钥•数字证书•在线支付•加密•解密•E-commerce•E-business•Keyinfrastructure•Digitalcertificate•Onlinepayment•encryption•decryption•Upgrade升级•Instruct发出指令•PDA个人数字助理•Shopping购物•Smartphone智能机•Flashmemorycard闪存卡•Digitalcellular数字蜂窝•Mobiletechonology移动技术Ubiquity普适性Connectivity联通性Peronalization个性化Loalization本地化•SMS:短信服务•Web-basedcomputingtechnologies:网络计算机技术•Ubiquitouscommerce:普及商务•PIN：个人识别号码•GSM:全球移动通信系统Unit8Internetmarketing因特网营销Webmarketing网络营销Onlinemarketing在线营销E-marketing电子营销Geomarketing地理营销或地缘营销Audience受众Searchenginemarketing搜索引擎营销Searchengineoptimization搜索引擎优化Bannerads横幅广告Track跟踪ClicktoaddtitleinhereClicktoaddtitleinhereClicktoaddtitleinhereE-marketingmix网络营销组合Handhelddevice手携式设备Searchengineresultpages搜索引擎结果页ChinaInternetNetworkInformationCenter(CNNIC)中国互联网信息中心Spendingmood消费情绪BulletinBoardSystem(BBS)电子布告栏系统Webmaster网络管理员Unit9支票check电子资金electronicmoney电子现金electronic-cash网络现金Cybercash基于图像的现金image-basedcash智能卡smartcard电子钱包electronicwallet•E-payment电子