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同济大学课程考核试卷（A卷）2012――2013学年第2学期命题教师签名:审核教师签名：课号：课名：英语实用写作考试考查：考试此卷选为：期中考试（）、期终考试（√）、重考（）试卷年级专业学号姓名得分题项IIIIIIIVVVITotal得分PartI.Completethefollowingstatementswithoneormorewords.(20%)1.Theheadingsegmentofamemoshouldusuallyinclude____________,_____________,____________and______________.2.Amemoisusedonlyforcommunicationwithinacompany,i.e.itisandocumentandisnotusedforinter-companycommunication.Itmaybedistributed（fromsuperiorstosubordinates）or(fromsubordinatestosuperiors).3.“4Cs”principlesareveryessentialtobusinesswriting,whichincludes____________,_____________,____________and______________.4.AresumeoraCVcontainssuchsegmentsas,,.5.Thecontentofanypromotionalmaterialmustarouseinterest,______________,__________________,and_________________.6.ThelanguageofresumeorCVisverysimple.ThemainfeatureappearsundertheheadingPart-timeEmploymentRecord,thatis,theuseofactionverbsinthetense.7.Attheendofaletter,“Encl.1”means.8.Themainfeatureoftheblockformatinletterwritingisthat______________________________________________________________.9.Minutesofameetingarewrittenfortwomainpurposes:to____________________________________________andto__________________________________________.PartII.Identifythemaintypesofappealusedinthefollowingadvertisement.(10%)PartIII.PleasedecidewhethereachofthefollowingstatementsistrueorfalseandwriteTorFforeachstatementontheanswersheet.(10%)1.(T)Amajorfeatureofinstructionsisthattheyshoulduseshortsentencesbeginningwithaninfinitiveverbform.2.(T)Memoscanbeusefulinsituationswhereemailsortextsarenotavailableorsuitable.3.(F)Despitetheirdifferenceinformality,personalandbusinesslettersfollowingthesamebasicstructureandformat.4.()Weshouldtryourbesttousedirectspeechinwritingminutessoastomaintainanobjectiveattitude.5.()Advertisingismainlyusedbymarketerstogiveconsumersinthetargetmarketapositiveimageofaparticularproductorservice.6.()Insalesreports,whenwedescribesalestrends,expressionslike‘adramaticjump’and‘asharpdrop’indicatedownwardmovementwhile‘asteepclimb’and‘asteadyrise’showupwardmovement.7.()Pressreleases,unlikeTVadvertisement,arenotatypeofpromotionalmaterials.8.()Aresumeisthesumtotalofthereasonsyougivetoaprospectiveemployertohireyou.9.()Acompanyprofilehasinformationalratherthanpromotionalpurposes.10.()Theinformationthatappearsinyourresumeshouldberepeatedinyourjobapplicationletter.PartIV.Letterwriting(15%)YouwishtomakeareservationatIslandShangri-LaHongKongfromMay8through15thforabusinesstripofmembersofyoursalesdepartment.Writeacompleteletterofabout150wordstothehotel,inwhichyoumustdescribetheaccommodationyourequireandprovideinformationonthenumberofpeopleandmethodofpayment.Youshouldalsorequestinformationaboutactivitiesandentertainmentavailableduringthistime.PartV.Studythefollowinggraphcarefullyandwriteanessayinabout200words.Concentrateondescribing,comparingandinterpretingthemostrelevantdata.(20%)SalesofPC(Shanghaivs.Guangzhouunit:Million)PartVI.Writeaproposalwithclearmajorheadingsandsubheadingsinabout250words.(25%)Situation:Asacollegestudent,youhavelearnedthatquiteafewuniversitieshaveanEnglishLearningPlatformavailable,wherestudentscanhaveeasyaccesstorichresourcesforEnglishstudy.YouwouldliketowriteaproposaltoourprincipalaboutthefeasibilitytoestablishsuchaplatformtohelpstudentstolearnEnglishefficientlyandeffectively.