ApplicationofConcurrentEngineeringinNewAutomobileDesignSubrataMitraandBaniKSinhaOperationsManagementGroup,IndianInstituteofManagementCalcutta,India.subrata@iimcal.ac.in,bani@iimcal.ac.inAbstractConcurrentEngineering(CE)hasgainedimportanceworldwideinthelightofincreasedcompetitionandglobalisation.CEprovidesacompetitiveadvantagetocompaniesbyhelpingthemreducetheproductdevelopmentcycleandquicklybringproductstomarket.Inthispaper,applicationofCEindesignofnewautomobilesisdemonstratedwithanexample.Aclusteringalgorithm,calledBondEnergyAlgorithm(BEA),isappliedtoidentifydesignactivities,whichcanbeperformedsimultaneously.1.IntroductionApplicationofConcurrentEngineering(CE)principlesinmanufacturingandconstructionindustriesworldwidehasgainedimportanceinthelightofincreasedcompetitionandglobalisation.Inthecontextofmanufacturingindustries,CEhelpscompaniesshortentheproductdevelopmentcycleandquicklybringproductstomarket.CEisamulti-disciplinaryapproach,anditisconcernedwithallelementsoftheproductlifecyclefromconceptionthroughdisposal.CEalsohelpsinachievinghigherqualityoftheproductandhigherproductivity[5].Inautomobiles,approximately80%oftheoverallproductmanufacturing/assemblycostiscommittedattheendofthedesignprocess.ThisindicatesthatautomotivedesignandassemblysystemmodellingatanearlystageoftheCEprocessisimportant[1].TheJapaneseautomobilecompanieshavesuccessfullyimplementedCEprinciples.WhiletheaveragetimetakenfromfirstdesigntocustomerdeliverybyU.S.andEuropeanautomakersis60months,Japanesecompaniesrolloutanewcarin40months,asavingofone-thirdindevelopmenttime[2].Japaneseindustryneedsonlyabout60%ofthetimeandhalfthepeopletodevelopacarascomparedtoEuropeanIndustry[4].Inthispaper,theapplicationofCEindesignofnewautomobilesisdemonstratedwiththehelpofanexample.Thedesignparametersareidentified,andaclusteringalgorithm,calledBondEnergyAlgorithm(BEA),isappliedtospecifydesignactivities,whichcanbeperformedsimultaneously.Finally,discussionsbasedontheresultsofapplicationofthealgorithmarepresented.2.DesignParametersinAutomobilesItiscustomarytodecomposeanyprojectintoanumberofsub-systems(SS)basedonfunctionalrequirements.Eachsub-systemcanbefurthersubdividedintoanumberofmanageableandhomogenousunitscalledmodules(M).Eachmodule,inturn,canbefurthersubdividedintoanumberofdesignfactors(DF).Weconsiderthreecriticalsub-systemsinautomobiledesign,namelyPowerTrainEngineering,BodyEngineering,andPaintShopDesignandOperations.Thesub-systemsarefurtherbrokendownintomodulesanddesignissues,whichareshowninatwo-columnformat.1.PowerTrainEngineering(SS1)•Enginedesign(M1) Powerandfuelspecifications Enginedesign,prototypeandtesting Plant&machineryandconstruction