定义电子商务并描述其与电子化企业营运的不同

Copyright©2004PearsonEducation,Inc.Slide1-1E-commerceKennethC.LaudonCarolGuercioTraverbusiness.technology.society.SecondEditionCopyright©2004PearsonEducation,Inc.Slide1-2Chapter1TheRevolutionIsJustBeginningCopyright©2004PearsonEducation,Inc.Slide1-3LearningObjectivesDefinee-commerceanddescribehowitdiffersfrome-business定義電子商務並描述其與電子化企業營運的不同。Identifytheuniquefeaturesofe-commercetechnologyanddiscusstheirbusinesssignificance指出電子商務技術的特有性質以及在商業上的重要性。Describethemajortypesofe-commerce描述電子商務的主要類型。UnderstandthevisionsandforcesbehindtheE-commerceIera了解第一代電子商務背後的願景與努力。Copyright©2004PearsonEducation,Inc.Slide1-4LearningObjectives(Cont.)UnderstandthesuccessesandfailuresofE-commerceI瞭解第一代電子商務的成就與失敗。IdentifyseveralfactorsthatwilldefinetheE-commerceIIera指出定義第二代電子商務的幾個因素。Identifythemajorthemesunderlyingthestudyofe-commerce描述在電子商務研究之下的主要課題。Identifythemajoracademicdisciplinescontributingtoe-commerceresearch指出貢獻於電子商務研究上的主要學術領域。Copyright©2004PearsonEducation,Inc.Slide1-5Amazon.com:Tuned-UpandProfitable[調整成功且開始獲利]Page3Copyright©2004PearsonEducation,Inc.Slide1-6Amazon.com:Tuned-UpandProfitableStoryofAmazoninmanywaysmirrors[反應]storyofe-commerceitselfAmazonoffersconsumersfourcompelling[令人信服的]reasonstoshop:selection,convenience,priceandserviceFoundedin1995,wentpublicin1997From1997-2000,revenuesincreasedfrom$148millionto$2.7billionbutsodidlosses,to$1.4billionIn2001-2002,newfocusoncost-cutting[削減成本]andachievingprofitabilityleadstofirstquarterlyprofitseverin2002Copyright©2004PearsonEducation,Inc.Slide1-7Amazon.com:Tuned-UpandProfitable(Cont.)TheAmazoncasecapturesamajorthemeintheentirebook:Whilethefirstentrepreneurs[企業家]ine-commercemadeatremendousnumberoferrorsinexecutingtheirdreams,thosethatsurvivedhavebeenabletousetheirexperiencegainedtochangetheirbusinessmodelstofittherealitiesofonlinecommerce.Copyright©2004PearsonEducation,Inc.Slide1-81.1E-commerceDevelopmentsandThemes-2003Contrarytoexpectations,e-commerceisreboundingandthee-commercerevolutionisstilljustbeginningMoreandmorepeopleandbusinessesareusingtheInternettoconductcommerceThee-commercechannelisdeepeningasmoreandmoreproductsandservicescomeonlineBroadbandandwirelessInternetaccessaregrowingE-commercebusinessmodelsarebeingrefinedtoachievehigherlevelsofprofitabilityAtsocietallevel,thereiscontinuedconflictovercopyrights,contentregulation,taxation,privacy,andInternetfraudandabuse.Copyright©2004PearsonEducation,Inc.Slide1-9NewDevelopmentsinE-commerce,2003Table1.1,Page8Copyright©2004PearsonEducation,Inc.Slide1-10NewDevelopmentsinE-commerce,2003(商業)1.零售消費者的電子商務繼續兩位數成長。2.人口資料統計顯示線上購物者的人數繼續擴大。3.網站藉由重新定義商業模式而增加獲利。4.有些企業持續經驗驚人的轉變。5.電子商務提供者的幅度更廣，特別是在旅遊、資訊交換、娛樂及零售業。6.小型企業及業主繼續湧入電子商務市集，通常是附著在由大企業建立的基礎架構上。7.大公司繼續實體購物通路商店的策略且透過電子商務成長而延伸品牌。8.B2B供應鏈交易及合作商務繼續成長且市場達到1兆美元。Copyright©2004PearsonEducation,Inc.Slide1-11NewDevelopmentsinE-commerce,2003(科技)1.無線網路連線(Wi-Fi和3G電話)快速成長。2.對家庭及企業而言寬頻網路的建立變得更為重要。無線通訊廠商重新調整它們的負債而使得寬頻的使用價格下降。3.電腦資訊及網路套件的價格持續大幅度地下降。4.新的資訊網際網路基礎模組，如.NET及Web服務都擴充了B2B的機會。Copyright©2004PearsonEducation,Inc.Slide1-12NewDevelopmentsinE-commerce,2003(社會)1.版權的管理及控制相互間的衝突持續擴大。2.針對網際網路販售的課稅已讓大部分線上商家所接受。3.內容的規範及控制的爭論持續不斷。4.網路通訊的監督變得重要。5.商業及政府隱私的侵犯變得更令人關注。6.網路詐欺及毀謗事件增加。7.網路上，有關言論自由及公眾第一修正法案受到考驗。Copyright©2004PearsonEducation,Inc.Slide1-13E-commerceDefinedE-commerceinvolvesdigitallyenabledcommercialtransactionsbetweenandamongorganizationsandindividualsDigitallyenabledtransactionsincludealltransactionsmediated[調解]bydigitaltechnologyCommercialtransactionsinvolvetheexchangeofvalueacrossorganizationalorindividualboundariesinreturnfor[酬謝]productsorservicesCopyright©2004PearsonEducation,Inc.Slide1-14E-commercevs.E-businessDebate[辯論]amongconsultantsandacademics[學術界]aboutmeaningsandlimitationsoftermse-commerceande-businessWeusetheterme-businesstoreferprimarilytothedigitalenablementoftransactionsandprocesseswithinafirm,involvinginformationsystemsunderthecontrolofthefirmE-businessdoesnotincludecommercialtransactionsinvolvinganexchangeofvalueacrossorganizationalboundariesCopyright©2004PearsonEducation,Inc.Slide1-15TheDifferencebetweenE-commerceandE-businessFigure1.1,Page11電子商務主要是有關公司之間的交易。電子化企業營運主要是公司內部有關數位化科技在商業程序上的應用。Copyright©2004PearsonEducation,Inc.Slide1-16WhyStudyE-commerceE-commercetechnologyisdifferentandmorepowerfulthananyoftheothertechnologiesthatwehaveseeninthepastcentury.E-commercehaschallengedmuchtraditionalbusinessthinkingE-commercehasanumberofuniquefeaturesthathelpexplainwhywehavesomuchinterestine-commerceCopyright©2004PearsonEducation,Inc.Slide1-17SevenUniqueFeaturesofE-commerceTechnologyandTheirSignificanceIsubiquitous[普及性](availableeverywhere,allthetime)Offersglobalreach[全球可及](acrosscultural/nationalboundaries)Operatesaccordingtouniversalstandards[全球化標準](lowersmarketentryformerchantsandsearchcostsforconsumers)Providesinformationrichness[豐富性](morepowerfulsellingenvironment)Isinteractive[互動性](cansimulateface-to-faceexperience,butonglobalscale)Increasesinformationdensity[資訊密集性](amountandqualityofinformationavailabletoallmarketparticipants)Permitspersonalizat