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上海交通大学硕士学位论文新形势下国有中小型外贸公司的发展战略姓名：王天华申请学位级别：硕士专业：工商管理（MBA）指导教师：宫焕久2003.1.12WTODEVELOPINGSTRATEGYOFMIDDLE&SMALLSTATE-OWNEDFOREIGN-TRADECOMPANIESFORTHENEWSITUATIONABSTRACTWithChina’sentryintotheWorldTradeOrganization(WTO),middle&smallstate-ownedforeign-tradecompanies(HereinaftercalledtheCompanies)arenotonlybestowedwithtremendousopportunities,butalsoconfrontedwithmiscellaneousrisks.StrengtheningtheinternalmanagementshouldbedeemedastheCompanies’coremissionwhenfacingWTO.Intheprocessofestablishingmodernenterpriseinstitution,theCompaniesmustdeepenthereformofforeigntradesystems,improvecompanyrules,strengthenmanagementandsetupvarioussystemsforriskprevention,monitoringandcontrolling.Onlyinthisway,themanagingandoperatingmodesoftheCompaniescouldbecompletelyameliorated.UndertheleadershipofthespiritsoftheChineseCommunistParty’s16thPartycongress,weshouldfeelconfidentthatwecanadjustthebusinessframeandmanagementoftheCompaniestofitforthenewneedsundernewsituation.TheThesistriestoanalyze,bycomparison,withthelargestate-ownedforeign-tradecompaniesandmanufacturers,theThesiswillelaboratethestatusquo,characteristicsandvariousinternalrisksoftheEnterprises;theThesisalsoputsforwardtheEnterprises’strategyandmeasuresconcerningenterprisestrategy,organizationalstructure,operatingsystem,customerrelationshipmanagementandetc..KEYWORDS:Middle&smallstate-ownedforeign-tradecompanies,Marketenvironment,Risks,Strategiesandmeasures.2002128MBA1:1()2000XZ,ZXXZX5090,,ZT/TXXXZT/TX(Y)ZZX150ZZXXZXZXYZZ50YZZXMBA2XZY2000YZZX90Z80%XXXZ80%90ZX20%XZXZZYXXADX2100??MBA3190190WTO[1]85%17%19.658.89.410%-20%0.5%-2%2MBA3190190WTO[1]85%17%19.658.89.410%-20%0.5%-2%2MBA4[2]380904WTOMBA55[3]2005[4]2005336MBA62021()MBA62021()MBA729020021-7261043825.7%55%[5]911—1MBA729020021-7261043825.7%55%[5]911—1MBA729020021-7261043825.7%55%[5]911—1MBA83-588%(2-1),X20015000200150002:1“”MBA83-588%(2-1),X20015000200150002:1“”MBA9A.B.C.MBA10WTO2A“---”BCMBA11331AMBA11331AMBA12B19.51.2[6]C30%2“”1-2%10-20%3MBA13A200126626.8%2001107132%200020002001988[7]200110710.44%28.271071X0.44%X628.277.6%B[8]MBA1441[9]A“”BMBA1441[9]A“”BMBA15C,32.03%(2-1)2-18.3%5.32%55.76%33.74%9.67%13.6%25.93%18.75%8.6%26.78%43.44%17.83%4.75%17.62%4.21%0.5%5.2%0%DMBA16ETEAMWORK2AXZ5000MBA17ZXZB[10]1999120200CMBA18585%[11]6[12](50%)MBA18585%[11]6[12](50%)MBA18585%[11]6[12](50%)MBA1950%11902002MBA1950%11902002MBA1950%11902002MBA20[13]258320019393.2178%,[14]4MBA2151998199915%200031.51%21[15]91120027219MBA2151998199915%200031.51%21[15]91120027219MBA22GATTWTO24764%1993100301999315WTO3[16]450%WTOMBA233,9/333-1.1.20.04510.04550.22520.0902.,70.15510.15540.62030.4653.30.06620.13240.26420.1324.90.20310.20320.40630.6095.60.13330.39930.39930.399.1.,,80.17720.35430.53120.3542.40.08820.17620.17620.1763.50.11120.22220.22220.2224.10.02230.06640.04430.066:1.0001.7522.8472.5133-131.7522.8472.513MBA24:[17]1[18]1[19]MBA24:[17]1[18]1[19]MBA252[20]24-1Fig.4-1oMBA252[20]24-1Fig.4-1oMBA26()4-22002[21][22]MBA27354321MBA27354321MBA28[23]19931[24]19992002“”:A20022000BMBA28[23]19931[24]19992002“”:A20022000BMBA29CDE(3-5)F75%25%MBA302A[25]B1235%~20%MBA31[26]3,[27]:ABCMBA31[26]3,[27]:ABCMBA32D“”[28]1999250ET/T[29]T/TT/TT/TT/TT/TT/TT/T90MBA33T/T85%4-3199820(4):MBA33T/T85%4-3199820(4):MBA34””“”41AT/TMBA34””“”41AT/TMBA34””“”41AT/TMBA35BR(EFE)(IFE)[30]MFE()4-14-1.MFE():1.112.93.84.105.26.37.18.49.510.611.712.:::l:12.11.10…2.1l=/(1+2+3+…+12)l:MBA36l:XlMFE()33C221MBA36l:XlMFE()33C221MBA37WTOA---BCD3:A1995MBA37WTOA---BCD3:A1995MBA38B5MBA38B5MBA39iMBA40[1]200243[2]WTOWTO2002310P50-55[3]1-82002111[4]WTO2002[5]20028200210P19-19[6]2001725[7]20025P12-14[8]199971999006[9][10]2002P51-92[11]200210P10-19[12]20011[13]20022002-7[14]2001-12-17[15]20021P11-13[16]92002-8-19[17]R1999P63[18]2002-66P17-21[19]20025P9-11[20]WTOP25-27[21]2002-11P32-33[22]RobertJMockler,MultinationStrategicleadershipAndManagement,1999P216-225[23]20025P4-9[24]20025P22-24[25]2001P162-164[26]1999-10-5[27]2001P61-65[28]2001Ar513[29]1998P135-171[30]R1999P156-194MBA41MBAMBA421.MBA,,200333