高一英语Advertising课件3

1Advertisementsarefoundinmanyplaces.2PSAsareonlyfoundinnewspapers.3Alladvertisementstellthecompletetruth.4PSAsandcommercialadsusesomeofthesamemethods.5Commercialadscangiveusvaluableinformationabouthowtoliveourlives.6AnadwarningpeopleagainstsmokingisanexampleofaPSA.DecidewhethertheyaretrueorfalsenotonlyNotallPSAsTFFTFTWhatisanadvertisement?Whereareadvertisementsmostcommonlyfound?Whyaresomeoftheadvertisementscleveraccordingtothearticle?WhyshouldwefollowtheadviceinPSAs?Readthearticleagainandfinishthefollowingquestions1.Whatisanadvertisement?2.Whereareadvertisementsmostcommonlyfound?Anadvertisementsprovidesinformationandusespersuasivelanguageandexcitingimagestoencouragepeopletobuyaproductorserviceorbelieveinanidea.Itincludestwotypes:CAsandPSAs.Billboards,newspapers,magazines,theinternet,radioandtelevisionarethemostcommonplacestofindadvertisements.3.Whyaresomeoftheadvertisementcleveraccordingtothearticle?4.WhyshouldwefollowtheadviceinPSAs?Becausemostadvertisementsdon’ttellyouthecompletetrutheveniftheydon’tlie.BecauseallofthePSAsaremeanttobehelpful,andwecanoftenlearnalotbyfollowingtheadvicetheygive.Fastreading:1.Howmanymaintypesofadvertisementsarethere?2.WhatdoesPSAsstandfor?3.WhatarePSAsmeanttodo?Two.Publicserviceadvertisements.Toteachusandhelpusleadbetterlives.CAs:PSAs:DefinitionTheyarepaidbysomeonetopromoteaproductorserviceTheyareplacedforfree,andareintendedtoeducatepeopleabouthealth,safety,oranyotherissuewhichaffectspublicwelfare..adsforthepublicbenefitsTypesofadsSimilaritiesDifferencesExamplesPlacesfoundMethodsusedPurposeCostCAsPSAsBillboardsNewspapersmagazines,theinternet,radioandtelevisionPersuasivelanguage,exitingimagesTopromoteaproductorserviceToeducatepeopleabouthealth,safetyorotherissuesNeedtobepaidforareoftenplacedforfree“Bright–teethfightsbadhealth”“yestolife,notodrugs”Thetasteisgreat.Startahead.Knowledgechangeslife.thechoiceofanewgeneration.Parents,Partners,Potentates.(当权者)goodtothelastdrop.Connectingpeople.Whichdotheybelongto,CAsorPSAs?CAsPSAsCAsCAsCAsCAsPSAs1.Introductionofsubject2.Supportingdetails3.Conclusionauthor’sopinions/suggestionsintroductionofadvertisementsexpositorywritingReadingstrategy:Thistext(1)(2-4)(5)SupportingdetailsWhatanadvertisementis.Notalltheadvertisementstellusthecompletetruth.Publicserviceadsalwaystellusthetruth.(2)(3)(4)Readthepassageagainanddecidethemainideasforeachparagraphofsupportingdetails.A:警惕高空坠物B:小心地雷C:高处危险D:战争空投，反战宣传A:prenatalandpostnatalcare优生优育B:thegreatpowerofunion团结力量大C:Laid-off下岗再就业D:universalizationofcompulsoryeducation普及义务教育CompetitionA:Laid-off下岗再就业B:少说多做C:团结协作D:反对腐败A:诚信重要B:偷一罚十C:贪污可耻D:禁止帖小广告A:拒绝迷信活动B:禁止拍照C:保护水资源D:关爱动物A:茶叶故乡，茶文化B:保护水资源C:绿化中国，防沙种树D:一个中国，祖国统一Advertisements,whichoftenusep_____languageande______images,playanimportantp_____ofourlives.Therearetwomaint_____ofadvertisements.Oneiscalledc______advertisements,whicharemeanttop______aproductors____.Buttheydon’ttellc_____thec____truth.AnotheroneiscalledPSAs,whichusea______ando_____imagesandc____language,areoftenplacedforf____.Theyd____withmanysociali____,whichoftenaffectpublicw______.ersuasivexcitingartypesommercialromoteerviceustomersompletettractiveriginalreativereeealssueselfareMakeasummaryaboutthepassageCanyoumakeanadvertisementaccordingtothispicture?牙口好，胃口就好Homework1.Revisethetextwestudiedtodayandtrytoretellthepassageinyourownwords.2.FinishPartFwithyourpartnertogether.3.Finishthegap-informationexerciseinPartEbyyourself