Business--plan-商业企划书(英文版)

Businessplan——TeamMarketanalysingEntrepreneurialbackgroundMarketingplanOrganizationandmanagementRiskassessmentPROCESSEntrepreneurialbackgroundAlargenumberofcollegestudentswillgraduatefromtheschoolinJuneeachyear.Atthistime,whataboutthegoodsthattheyhavebeenconsumingalot?Takenawayorsoldtotherecyclebin?ltwillbringyoualotoftrouble.Sold?itseemstoowaste,afterall,theseitemshavealotofreusevalue,suchas:usedtextbooks,football,etc..EntrepreneurialbackgroundFacethissituationIadvisegraduatedstudentstoselltheseitemstootherbrother,sister.Itnotonlyspreadthetraditionalvirtuesofourcountry,butalsorealizethereuseofresources.Sowewanttosetupatradingmarketwhichcanresalesecond-handgoods.Throughouranalysis,webelievethatthesecondarytradingmarkethasagreatdevelopmentprospects.MarketanalysingThegraduatefromZhengzhouUniversitymorethantenthousands,whichmakesupofapotentialmarket.Throughdetailsurveyandanalysing,wediscoverthatmanygraduatescannotcarrytheirthingsandchoosetosellthemtorecyclebinorjuniorstudents.It’sacceptableforstudentstobuysomecheapsecond-handthings.Nowadaysalargepartofcollegestudentscomefrommiddle-incomefamilies.Thethingstheyneedarebothgreatquailityandcheap,whichsatisfiedrealityneeds.Marketingplan1.Followingourinvestigation,wefindthatsomethinginshchoolareverypopularwithstudents,suchasteachingmaterial,sportgoods,electricfanandsoon.Therefore,wewillbetheinterediariesoftheseitemsandallthestudentsareourmainmarketandconsumer.Marketingplan2.Underthepubicityandpromotion,letoursecond-handgoodsintermediaryplatformbeknownbyallstudents,whichencouragingstudentstoprovidethesecondgoodsforus.Andthen,wewillhelpthemselltheseitemsoutthroughoursecend-goodsplatformthatrealizingtherecyclingfinally.Marketingplan3.Onthewayofprice,weneedtoevaluatetheresaleitems.Accordingtothedamagedextentoftheitems,useoftimeandlife,weshouldmakereasonableestimatesaboutitsresaleprice.Atthesametime,wealseneedtochargesomehandlingfeeforthereselling.Marketingplan4.Onthewayofdistributionchannel,wewillcombineonlinesaleswithstoresales,whichnotonlycanexpandconsumer,butcanalsoincreaseouradvertisingeffert.Therefore,wewillachievethemulti-azimuthsalesofitems.Organizationandmanagement1,setupjoint31person,thefinancedepartment,salesdepartment,maintenancedepartment,3people5people,3propagandadepartment,logisticsdepartment,5peopleandallforcollegestudents,accordingtothepositionofdifferenthiringrelatedprofessionalstudents,suchabilitymakemen.Organizationandmanagement2,inourshopshallpractiseasystemofassessmentandincentives,toreachacertainstandardofeffectiverewardemployees,andeachemployeetotheendofthemonthwillhavebonus.Organizationandmanagement3,estimatewehave,themaincosttotheschooltoapplyforastoreofcapitalis150yuanpermonth,ayear'srentis1800yuan,wesendgiftwillcost500yuan,andotherpublicrelationsactivitiesabout1000yuan,otherexpensesestimatedaround1500,employeewagestotalcostabout300yuanamonth(onlycalculatesalary,studentsduringtheperiodofschooleachsemesteraccordingtothefourmonths,twosemesters),2400dollars,ayearwillbestart-upcapitalforaboutseventhousandyuanaltogether.Riskassessment1,thefirstmonthofthepromotionandpublicrelationsactivitiesarelikelytospendourtotalcapitalintermediaryshop1/4,thisoperationwillfaceafterfinancialdifficulties,poormanagementandevenmakeusnolongeroperatingintermediaryshop.2,duetotheimpactoftraditionalideas,somestudentsmaynotbewillingtotradeinthisway.RiskassessmentRiskassessment3,thepriceischeap,whichisinlinewiththeneedsofmoststudents,butthequalityis,afterall,isused,cannotbereasonablyguaranteed,whichmakesapartofthestudentsarenotveryinterestedinthis.ThankyouEnd