携程网ctrip全英文分析PPT

ByGroup1ByGroup1BriefIntroductionofCtripByGroup1AmainlandChina-focusedtravelagency,foundedin1999andheadquarteredinShanghai.Has16branchofficesinBeijingandothermajorcitiesthroughoutChina,currentlyemploysmorethan12,000people.Providesover50millionregisteredmemberswithcomprehensiveservicesincludinghotelreservations,flightticketing,packagedtours,corporatetravelmanagementandsoon.AleadinghotelbookingservicecenterinChina,whichhasover5,000domesticandoverseasmemberhotelscanbereserved.Over36milliontravelersbookhotelsthroughCtripyearly.AChina'sleadingflightticketingserviceplatform,bookingover30millionticketsyearlywithallChineseandmajorinternationalairlines.ByGroup1FoundedbyJamesLiang,NeilShen,MinFan,andJiQiin1999.ListedonNASDAQonDecember9,2003inaMerrillLynch-ledoffering.Registermembersexceeded10millioninDecember,2005.ByGroup1PushedouttheonlinetravellingmanagementsysteminMarch,2007.TheEnglishwebsitewasputintooperationinMarch,2008.“Ctrip.comwireless”WAPsitewasputintooperationinApril,2010.InJanuary12,2011,Ctripdecidedonastrategicinvestmenton“mealorderingsecretary”ByGroup1China’sOnlineTravelingOperationModelByGroup1PESTAnalysisByGroup1PoliticsTheStateCouncilissuedadocumentonspeedingupthedevelopmentoftourisminordertopromoteittobethestrategicpillarindustryofnationaleconomy.WhenGDPpercapitasurpass3000dollars,thetourismdevelopmentwillbeona“highspeedexpress”.TheGDPpercapitaof2011ismorethan4000dollars.ByGroup1EconomicOnlinetourismmarketsaregettingmoreandmorecustomersandboomingfast.In2010,theonlinetourismmarketsizereached200billion.ByGroup1SocietyAccordingtoatourismsurveyofonlinetourism,therearethreesocialcharacteristicsofonlinetourism.YoungTendency•Thenumberofcustomerswhoseagesarebelow30occupiesmorethan73%.Generalization•Thenumberofcustomerswhosemonthlyincomeislessthan4000Yuanoccupiesmorethan76.HighEducated•Thecustomerswithahighereducationdegreeoccupiesmorethan87%.ByGroup1Technology•onlinetourismserviceonamorecustomizedplatformImprovementofe-businesstechnology•reducetheinformationasymmetry•helpclientsgettoknowthelatestandaccurateinformationoftourroutesandproducts.Mobilebusiness•aconvenientwaysonscanninginformation,fastselectionandonlinebooking.Web2.0ByGroup1Ctrip’sE-commerce’smodelByGroup1•Hotels•Restaurants•AirlinesSuppliers•C-tripConnection•Individual•BusinessCustomersLoginSearchCompareSelectPayTicketsCtrip’sE-commerce’smodelByGroup1Ctrip’sE-commerce’smodel•Lowprice•ShareCustomersValue•Vacation&Businesstrip•RecommendationScopeofBusinessRevenueModel•Community•CSRRelativeBusiness•24-hourservice•Cooperationsystem•StandardinformationCoreCompetenceByGroup1RevenueModelofCtripByGroup1TargetcustomerCorebusinessHotelreservationTicketreservationTourismproductsByGroup1Targetcustomer•MainlyWhiteCollarclass•ThemaincustomersBusinesstravelers•AbrightfutureIndividualtravelersByGroup1RevenuemodelRevenuemodelTransactionfeerevenuemodelAgencyfeesforhotelreservationAgencyfeesforticketreservationDIYtravelagencyfeesAdvertisingrevenuemodelOnlineadvertisingfeesByGroup1AgencyfeesforhotelreservationThedominatingprofitsofCtripThebaseofthedevelopmentofCtripMainlypayinthehotelsProfitsfromthereturnofthediscount（赢利折旧返还费）ByGroup1AgencyfeesforticketreservationThefirsttoprovideticketreservationonlineConvenienttocustomersProfitsfromcustomersreservationfeesByGroup1DIYtravelagencyfeesProfitsfromthereturnofthediscountthepricedifferencebetweencustomersreservationfeesandtheticketspriceByGroup1OnlineadvertisingfeesIncreasingprofitsLargemarketByGroup1InspirationfromtherevenuemodelFinancingcapacityStrategicacquisitionsIntegrationofITandtraditionalbusinessMarketingwithChinesecharacteristicsByGroup1S——Strength(Page1)BrandCtripistheleaderofitsareaandsharesalargemarketshareamongallthecitiesaroundChina.EspeciallywhenweseeCtripintheperspectiveofitsdevelopment，wecaneasilyfindouttheadvantageofitsbrand.ServiceServiceisoneofmanyadvantagesofCtrip.Onthewhole，Ctripbehavesquitegoodinsystem，concept，process，tonamejustafew.CtripownsthelargestcallingcentreacrosswholeChina,andthecentrehasmorethan1200seatsand1300staffs.Totrainthestaffs,Ctripconveysaconceptcalled“ClientCentredConcept”toitsstafftoprovidemorejustintimeservice.ByGroup1•MarketcooperationCooperationwithotherstrategicpartnersisoneofthesignificantaspectsofCtrip’sdevelopment.NowadaysCtriphascooperatedwithcompanysinsomanyregionssuchasfinance，communicationindustry，airlinecompaniesandotherenterprises.Ctrip’sfirmrelationshipwiththeBankofChina,AgriculturalBankofChinaandChinaSouthernAirlineshelpsitselfalot.•OtherAdvantagesOtheradvantagesincludeCtrip’sexcellentbusinessmodel,itsabundantexperience,itsprofessionalmanagement,itscompetitivepriceandsoon.S——Strength(Page2)ByGroup1W——WeaknessLimitedaccesstoCtripCtripcouldonlybeaccessedwhenyouconnecttheInternetwhetheruseyourcellphoneoryourcomputer,whenyoutrytophonethecallingcentreyoumaybegetquitelimitedinformationwhichcannothelpalot.UpdateNOTJustinTimeEnoughWitheasyaccesstotheInternet,moreandmorepeoplewillsurftheCtip’swebsite,butnowadaysavoiceisraisedthattheinformationinthewebsites