Honda Case Study final

HondaCaseStudyDeanSunnyElvisAmberIvyCorporateProfileHondaMotorCo.,Ltd.operatesunderthebasicprinciplesof“RespectfortheIndividual”and“TheThreeJoys”—commonlyexpressedasTheJoyofBuying,TheJoyofSellingandTheJoyofCreating.“RespectfortheIndividual”reflectsourdesiretorespecttheuniquecharacterandabilityofeachindividualperson,trustingeachotherasequalpartnersinordertodoourbestineverysituation.Basedonthis,“TheThreeJoys”expressesourbeliefanddesirethateachpersonworkingin,orcomingintocontactwithourcompany,directlyorthroughorproducts,shouldshareasenseofjoythroughthatexperience.Inlinewiththesebasicprinciples,sinceitsestablishmentin1948,Hondahasremainedontheleadingedgebycreatingnewvalueandprovidingproductsofthehighestqualityatareasonableprice,forworldwidecustomersatisfaction.Inaddition,theCompanyhasconducteditsactivitieswithacommitmenttoprotectingtheenvironmentandenhancingsafetyinamobilesociety.TheCompanyhasgrowntobecometheworld’slargestmotorcyclemanufacturerandoneoftheleadingautomakers.Withaglobalnetworkofover500subsidiariesandaffiliatesaccountedforundertheequitymethod,Hondadevelops,manufacturesandmarketsawidevarietyofproducts,rangingfromsmallgeneral-purposeenginesandscooterstospecialtysportscars,toearntheCompanyanoutstandingreputationfromcustomersworldwide.NetSalesFY06:¥11,087.1billion(105billionA$)167,000employees,28countries,23millioncustomersp.a.1960’s1982-FirstJapanesecarmanufacturingplantintheUS1972–IntroductionoftheCivic1963-HondalaunchesboththeT360commercialrangeandtheS500Roadster1958–LaunchofAmericanHondaCompanyalongwiththeSuperCubscooter1976–IntroductionoftheAccord1967–HondaIntroducestheN600passengercar&firstF1win1949–Launchofthefirstcommercialproduct,theDreamDHondaHistory1940’s1950’s1970’s1947-SoichiroHondadevelopshisfirstmotorassistedbicycle1948-HondaMotorCo.Ltdformed1964–HondaentersFormula11954–HondaRacingCorporationformed1961-HondaWinsboth125&250ccmotorcycleGrandPrix1979-FirstmotorcyclemanufacturingplantintheUS1980’s1984-FirstUSAPowerProductsplant1986–CarManufacturingCanada1986–CarManufacturingMexico&Acurabrandestablished1973OilShock1979–US$Dropstobelow¥200from¥350early70’s1987–US$Dropstobelow¥150HondaContinuesglobalexpansionandmarketgrowthHondaDivisionsHondaComponentsSunnyCustomerandStakeholderFocusHondaPhilosophyTheThreeJoysBuying,Selling,CreatingSuppliersDealersShareholdersCommunitiesCustomersRespectfortheIndividualACompanythatSocietyWantstoexistCustomerandStakeholderFocusHondaconsidercustomers,dealers,suppliers,associates,shareholderandinvestorsandthemembersofthecommunitieswhereweliveandworktobeHondastakeholders.Thegoal:BuilduptrustandlongliferelationshipwithstakeholdersProvideproductsandserviceofthehighestqualityandseektosharejoywitheachandeveryoneofourstakeholdersExceedCustomerExpectations(InternalandExternal)WarmestpossiblewelcomeforcustomerWorkingcloselywithitsdealershipstoensurecompliancewithallpoliciesReceivesclearexplanationsandfeelscomfortableinthephysicalenvironmentResolvingcomplaintsinatimelymannerEnsurethateachcustomerenjoyslifelongsatisfactionowningaHondaToAchieveLifelongCustomerSatisfactionEnhancingcustomersatisfactionHonda’stoprankingintheJ.D.PowerAsiaPacific2005JapanSalesSatisfactionIndexStudyforJapaneseautomakers.Hondacapturesfourmodelsegmentawards—morethananyothervehiclenameplatethis2007accordingtotheJ.D.PowerandAssociates2007AutomotivePerformance,ExecutionandLayout(APEAL)StudyEnhancingserviceEnsurethatallHondacustomerscontinuetoreceivethesamehighlevelofspeedyserviceandthesamewarmwelcomeeverywhereintheworldListeningtoourcustomers,puttinggoodideastoworkRegularlypassoncustomerfeedbacktoourassociatesinresearch,production,service,salesandmanagementVoiceoftheCustomerSystemtogatherinformationfromCustomerServiceCentresforanalysisandplanningofcustomerserviceenhancementsInitiallydeployedinUSA,JapanandEuropeRecentlydeployedinThailandandPhilippinesDuetobedeployedin2008intoChinaandMalaysiaDevelopnewwaysofenhancingrelationshipwithsuppliersOpendoorpolicyWelcomeanysuggestionandadvicefromsuppliersFair&clearbusinessrelationshipHonoringindependence,fairnessandtrustinaccordancewiththeprincipleofrespectfortheindividualMutualTrust–Respecttosupplier’sbusinessEnsurethateachassociateenjoysappropriateautonomy,andismanagedinaccordancewithfairprinciplesandinawaythatinspiresmutualtrust.Honda’sApproachtoSafetyActiveSafety•Accidentpreventiontechnology•HazardavoidancetechnologyPre-CrashSafetyPassiveSafety•Injuryminimizationtechnology•Post-accidenttechnologySafetyTechnologyPromotingSafeDrivingSkillsAndAwareness•People:trainingdrivingsafetytrainers•Things:makingexperientialtrainingequipmentavailable•Knowledge:creatingprogramsandteachingEducationRespectfortheIndividualEveryhumanbeingisprecious,regardlessofstatusorpositionGreenDealersProactivelyinvolvedinimprovingenvironmentalefficiency.RainbowDealersOffercustomersdrivingsafetytrainingandseminars,aimingtohelpminimizetrafficaccidentsOrangeDealersProvidebarrier-freeshowroomsthatcontributetothelocalcommunityInAustraliaHART(HondaAdvancedRiderTrai