搜索
MC:WelcometotheAsianLeadershipSeries.MynameisKaren,fromthedepartmentofmanagement.AndI’myourMCforthisevening.Someofyoumaywonderhowthistalkcomeabout,actuallyitisthroughaconversationbetweenyourcasemanagerandmyself,abouthowmuchwewanttofindayoungsuccessfulAsianbusinessleader,someonewhoallourundergraduatestudentscanrelateto.Andthehostesssaid,”well,Karen,haveyouheardofortoldaboutthefounderofPostProductionOfficeLimited,NicholasTse(以下简称NIC)?”AndIsaid,”perfect!”So,withthetremendoussupportingfromthePostProductionOfficeLimited,sohereweare,deliveringtoyouourfirstAsianLeadershipSeries.So,thankyouverymuchforcoming!So,sincethistalkisespeciallyforyoustudentstoholdeventisgoingtobehostedbystudents.So,theformatisthis:Thefirst20minutesorsoMr.NicholasTseisgoingtosharesomeofhisexperienceandinsightswithus,andthatwillbefollowedbyanabout45minuteschattingsessionbetweenthe3studentsinterviewersandMr.NicholasTse,andthenwe’llberoundupbya15minutesQ&Asession.So,mayInowinvitethe3students’interviewers,Jocelyn,Mandy,andNathantothefloor,please?So,beforeweofficiallykickofftheevent,justtofriendlyremainderofsomesimplehouserules.First,canyoupleaseswitchyourmobilephonetosilentmode?Andsecondly,nolaptop,computer,noliverecording.Andthird,Iunderstandeveryoneisveryexcited,butpleaseremainseatedduringtheevent.Andlastbutnotleast,ifyouwanttoleavethelecturetheatreduringtheevent,canyoupleaseusethedooratback.So,withoutfurtherado,mayIinviteProfessorRogerKing(以下简称R),directoroftheCentreforBusinessCaseStudies?Andhehimself,ahighlysuccessfulbusinessleader,tokickofftheevent.R:Thankyouall!It’sreallyagreatgreathonorandprivilegeforHKUSTtohaveMr.NicholasTsehere.Firstofall,IwouldliketoalsothankourPresidentTonytobehere,andourDeanBrandonChan,andofcoursemanyotherhonoredguests.Butmostimportantly,youstudents.Ithinkthisisprobablyoneofthebiggesteventswe’veeverhad.Justwantyoutoknow,Nicholas,whentheregistryopenedandwithinhours,itwastotallyfull.Infact,thisroomonlyholds400people,withinadayandahalf,wehave1700peoplesignedup.Andclearly,theydidn’tcometoseeTony,norme.But,anyway,IwanttosayafewwordsaboutourCaseCentre,ok,andmanyofyoumayormaynotbeawareofit,wehaveaCaseCentrehereinHKUST’sbusinesscoup,whichisrelativelynew.Andletmejusttellyouwhywehavetostartedthisthing.ItwasactuallytheencouragementofourDean,andbasicallymostofyouprobablyawareofthenotionofthecasestudyitself.Forthoseofyouwhomaynotunderstand,orhaven’thadthechance,casestudyactuallybringinreal-lifebusinesssituationsintoclassroombywritingcasesonthatcompanyusually.And,butwealsobackitupwiththeory,andallowstudentstoactuallyanalysisthesituationitself.Sobyhavingsaidthat,therearealotofotherschoolsparticularlyHarvard,IvyLeagueandmanyotherschoolsdowritecases.So,whyshouldwedowritingcases?Well,oneofmycolleaguesProfessorPanghere,and,whatwedidasbeforeIsaidtoLeonard,”yes,wewilldothis”,becauseheaskedmetodoitonaproposalbaseImightsay.SoIsaid,”well,beforeweactuallydothis,let’stakeasurveyandunderstandwhatarewecurrentlydoinourschool,andwhousescasemethod.”AndsowedidwasweactuallytookasurveyforallthefacultymembersthatareteachingtheMBAprogramitself.Ok…AndwhatwediscoveredwasfirstofallattheencouragementoftheDean,weactuallyhad2/3ofthefacultyrespondedtothesurveyover66%.Andwhatwasdiscoveredwasthatstudentsactuallylikeclassesthathavecasesinit.No.1.Theygainedhigherscoresforclassthathad…that…So,forthoseofyouwhoareteaching,thisisgreatnews.Thesecondthingisthattheyactuallyliketheprofessorthat’steachingit.Andthethirdthingwas…Howcanwealwaysstudywesterncompanycases?Whydon’twehavemoreAsiancases?And,therefore,ourmainmainfocusisnowonAsian.Infact,mycolleaguesandIaswellhavenowcoinedtheconcept---AsiancasesbyAsianforAsian.Now,it’snottosaythatsomeonefromHarvardtheyaskforacasewedon’tgiveittothem.ButIwouldhopethatinafewyears,theywouldactuallycometousandaskforcases.Why?BecauseaHarvardprofessortheirthinking-classesisveryverywestern.Theydon’treallyunderstandhowbusinessesareconductedinthispart.Andhencethat’sourprimarygoalhere.Andwearealsoveryveryluckythatmanyofourfacultiesnowhavebeensupportingtheconceptitself,andinfact,eventhough10-yearsystemintheschooldon’tnecessarilyrecognizethosecentresinvolvedinwritingcasesoreventeachingcases.Butwearemovingalongthatlong.Sothisisthepurposeofthat.Andinfactmanyourcasesweareabletoinvitehonoredguesttocome,butmoreimportantlyintheclassroomsometimes.AndIrecalloneofmycases,theindividualthatcametotheclass,thisisthepersonthatactuallyinthecaseitself.Hesaidtome,”Roger,youknowwhat?Thisisgreat!I’mgettingsomanygoodsuggestionsfromstudents,infact,it’sthecheapestconsultingserviceI’veeverhad.”So,youknow,thewholeideaisyouneedtoparticipateforyoustudentsinthisroom.Andit’sagreatgreatopportunitytoanalysisreal-lifesituations.So,I’msureagainthatyou’renotherebecauseyouwanttolistentome.So,itgivesmegreatpleasureandNicholasreallyneedsnointroduction,butheretodayhe’scomingasaentrepreneur,abusinesshe’sfoundedseveralyearsbackwhenhewasonly,guesshowold?22!Thatwasonlyyesterday,right?Andhehasaveryverysuccessfulbusiness.HehasanofficehereinHongKongofcourse,aswellasShanghai.Iunderstand.Righ