市场营销,4P 眼镜营销,

Bety41005743Fly41005546Kite41005740Rodman41006603Jack41006405Perry41005623TrademarkCompanynamenewvisionSlogan:LetyoursightlikelightningIfyouuseityouwillbecomeattractiveTheadvantageofourglassesisthatifyouwearourglassesyoucanbecomeattractiveandcharm.PleaseenjoythenameofourproductLightningglasses220250300320380400Hyperopiaandmyopiacanbecorrected350200--500500480600•developmentstrategy•glassesenterprisedevelopment•distributionchannelsstrategydevelopmentstrategyInsistedthat•makeyoureyesbrighterandmorebeautiful.•highquality,lowprice.•enterpriseculture•providequalityserviceThroughthepropersaleschannel•Senttheinformation•Stimulatecustomers’purchasedesireandinterest•satisfytheirneeds•promotetherealizationofthepurchasebehaviorglassesenterprisedevelopmentaccordingtodifferentglassesstages,wewilltakeadifferentchannelstrategy.•lesssize,lesspersonnelmanagement,lesscost•buildingafewopticalshopsonlyinthetargetmarket.ventureperiod•EstablishmoreSpecialtyChainStoreinthecity•Establishfixedofficefield•setupdifferentfunctionaldepartmentsgrowthstageDepartmentsMarketing(市场部)Finance(财务部)Logistics(外流部)Planning(企划部)CustomerService(客户服务部)MinistryofPersonnel(人事部)maturitystage•Largerenterprise•setuptheglassesenterprisebranchinthecountrysetupproduction,officeandsalesbusinessplaceEstablishmarketingsystemopenandoccupythemarketChoiceofdistributionchannelsstrategyOurcompanyconsumerscustomer1customer2customer3customer4Promotionactivity