搜索
Haveyoubought?【1111ShoppingCarnival】1111shoppingcarnivalcreatesanothermiracleShoppingCarnivalAliBaba'sT-mallobtains35billionYuanoftransactionswithin24hours,andthiseventhascausedtheChinesepeople'sgreatconcernfore-commerce.OnNovember11eachyear,T-malljustseemstobringpassiontopeopletocreatearetailmiracle,thisdayseemscrazyforshopping.thefinalday,T-mall’ssalesreach35billionYuan,equivalenttotheWangFuJingDepartmentStorethree-quartersalesof2.4times,theequivalentofhalfofWal-Mart'sChinasales;equivalenttotheNationalDayGoldenWeek,Beijing110keysuppliersenterprise5.3timessales,46timesthebigshoppingmallsinGuangzhou9.CyberMonday$1.98billionTheincomeof395shopsOfShanghaiinGoldenweekis$1.02billion$5.75billionCyberMonday,atermtodescribetheMondayaftertheThanksgivingholiday,istheunofficialkickoffforthebusyonlineretailseason.Now,justcompareChina's1111shoppingcarnivalwiththeUnitedStateseventcyberMondayCyberMondayisamarketingtermfortheMondayafterThanksgivingintheUnitedStates.CyberMondayhasbecomeaninternationalmarketingtermusedbyonlineretailersinCanada,theUnitedKingdom,Portugal,Germany,Chile,Colombia,andJapan.TheUnitedStates“CyberMondayonlinesalesis$1.98billion(thesalesincludesalltheElectricitysupplier’sbusiness),lessthan$5.7billion,the1111shoppingcarnival,andChina’eventisonevictory.Wejustwonderhowithappened?Page:6T-mallcreatedDouble11,whichisonNov11,nicknamedafterBachelor’sDaybyChinese.Bachelor’sDayisaspreadintheyouthentertainmentfestival.AndonNov11,2012,whichisconsideredtobethelastBachelor’sDay,alargenumberofsingleorunmarriedyoutharemoreattractedinit,anditalsoimprovestheenthusiasmofparticipatinginactivities.So1111carnivalbecamepopular.Also,inNovembereachyearinChina,theweathergetscolder,peopleneedtobuysomeclothestoadapttoclimatechange,whichisamustforpeople.1111shoppingcarnivalhavebeenparticularlypopularAnnualNovemberandDecember，mostofthesellerswouldhaveaclearancesaletoemptythewarehouseandgetthemoneyback.SoNovemberisanimportantsaleperiod.Forthereason,Manybusinesseshavecomeupwithmanymarketingmethods,suchasdiscountcoupons.Pricediscountattractmorepeopletopayattentionto1111carnival,andultimatelytochooseshopping,togocrazyshopping.TheT-mallhasalreadybeenthebellwetheroftheB2Cmarket.MostofuswouldthinkabouttheT-mallwhenwehavetobuysomethingonline.Why?Someprofessorthinkthatcorevalueisinspiredequalityconsumptiondemand,demandandpowertogetherpromotedthedomesticdemand,andtheyhaveapositiveattitudetotheevent.Butafteraburstofhotsales,merchandisesaleswillgraduallybecomedepressed,itwillbringalotofnegativeeffects,andthenegativeeffectswillcontinuetospreadquiteawhile.Inaddition,manybusinesseswillgivemuchfalseinformation,tothedetrimentoftheinterestsofconsumers,andthusproducemanynegativesocialeffectsThehugesalesofdoubleelevenshoppingcarnivalwillbringenormouspressureforthelogisticscompany,whichcausedthebacklog.Anddoubleelevenpressurewillbeappliedtothelogisticsworkers.Also,Somepeopledon’treceivehisgoodsuntilmorethanhalfamonthafterbuying.WasitrightforT-mall?AsChina'slargeste-commerceplatform,Alibababringsanewsetofbusinessmodels.AndT-mall1111shoppingCarnivalplaythisbusinessmodelwell.Asanewmodel,ontheonehand,itwillgivegreatimpetustothemodelofChina'sprivateeconomy.Atthesametime,itdrivesmorepeopleintoemployment,morepeopleobtaingreatofintereststhroughthisform.•ThehugesuccessofT-mallalsoarousegreatinterestone-commerce,morepeoplearereadytoparticipateinthee-commerceteam,andcompetewitheachother.AndNovember11isnotjusttheshoppingfestivalofAlibaba,itisbecomingouronlineshoppingsectionoftheChinesepeople,justliketheUnitedStatesShoppingFestivalonMonday.IthinkthispatternisveryconducivetothedevelopmentofChina'se-commerceplatform.T-mall’sshoppingsectiononNovember11,2013bringsmuchshaken.This,but,alsodeservesourprofoundreflection.,therearesomeproblemswithvendors,logisticsandotheraspects.Forexample,somemerchantsofdeceit,toomuchpressureonlogistics,e-businesseswithenormouscontradictionsbetweentherealretailbusinessoperators.Isitrightthatsuchconsumptionpatternsshouldcontinue?Theanswerisyes.ThisisconducivetotheexpansionofChina'seconomicconsumption.Butweshouldthinkabouttheprocess,identifyandresolveproblems,andtocreateamorepositiveandhealthierform.WeshouldbemorerationalTHANKS-THEEND-