供应链案例之BASF在中国

CSRinBASF‘sSupplyChain:TheCaseofChinaDr.LotherMeinzerDirectorSustainabilityCenterBASFAktiengesellschaftConference:HowtomanageethicalriskinChinaApril27th200523.09.20042BASFinaNutshell„Theworld’sleadingchemicalcompany„Productionsitesin39countries„37,5billion€salesin2004„81,955employeesworldwide„SustainableDevelopmentasbusinessmaxime23.09.20043ChemicalsInorganicspecialties;electronic-gradechemicals;glues;resins;petrochemicalfeedstocks;plasticizers;amines;diols;polyalcohols;carboxylicacids;specialtyintermediatesPlasticsStyrene;styrene-basedpolymersandcopolymers;capro-lactamandnylon;engineeringplastics;polyurethanebasicmaterialsandpolyurethanesystems;specialtyelastomersPerformanceRawmaterialsfordetergents,textileandleatherchemicals;Productspigments;printinginks;fuelandlubricantadditives;automotiveOEMandrefinishcoatings;industrialcoatings;monomers;superabsorbents;adhesiverawmaterials;paperchemicalsAgriculturalHerbicides,fungicidesandinsecticides;vitamins;Products&Nutritionpharmaceuticalactiveingredients;UVabsorbersOil&GasCrudeoilandnaturalgas(exploration,productionandtrading)BASF’sproducts23.09.20044zAutomotivezEnergyzAgriculture15%BASF’ssalesbycustomerindustryPercentageofsalesin2003fromongoingbusinessincludingOil&GaszCarpetszCosmeticszDetergentsandcleaningagentszConstruction5%5–10%Otherindustries:approximately12%intotalzElectrical/electronicszFurniturezHealthzLeatherzPackagingzPaperzPrintingzTextiles10–15%zChemical(notforconsumergoods)23.09.20045GlobalpresenceMajorproductionsiteVerbundsiteNanjing(Start-upin2005)KuantanGeismarFreeportLudwigshafenAntwerp23.09.20046GrowthStrategyforAsiaYeosuNanjingSingaporeShanghaiKuantanChemicalsitesVerbundsitesPosition:„Earlypositioninginhigh-growthmarketsenablesprofitablegrowth„ChemicalmarketsinAsiaPacificexpectedtogrowby3.5–4%peryearupto2015„StrongpresenceinChinaAmbitiousTargets:„Strengthenourpositionasoneofthetop5suppliersinstrategicallyrelevantmarkets„Generate20%ofgroupsalesandearnings„Buildalocalmanufacturingbasethatwillsecure70%ofregionalsalesby201023.09.20047BASFinChinaYeosuNanjingSingaporeShanghaiKuantanChemicalsitesVerbundsites„ChinaisBASF’skeymarketinAsia„12productionplantswith4.000employees„10subsidiariesand9jointventures„focusonEasternChina:Shanghai,Nanjing,Guangzhou,JilinandShenyang„5,6billionEuroinvestedinAsiauntil2005„turnoverinAsia/Pacificregioncountsupto14%ofoverallturnover23.09.20048ActivatingGrowthPlatforminChinaNanjingstart-upin1stHY200523.09.20049ValuesandPrinciplesOurValuesarebindingforallemployees.„SustainableProfitablePerformance„InnovationfortheSuccessofOurCustomers„Safety,Health,EnvironmentalResponsibility„PersonalandProfessionalCompetence„MutualRespectandOpenDialogue„Integrity23.09.200410CodeofConductChina„IndustrialandPlantsafety,protectionofhealthandenvironmentalconservation„FairTradeandCompetitionLaw„Dealingwithbusinesspartnersandrepresentativesofgovernmentbodies„Handlingcompanypropertyandthepropertyofourbusinesspartners„Insiderknowledgeandcompanypowers:Noexploitationforpersonalpurposes„Trueandfairfinancialreporting„ForeignExchangeControl„Importandexportcontrolregulations„Moneylaundering„Smuggling„Employeerelation23.09.200411SupplyChain:FromRawMaterialtoCustomerSupplier:RawMaterialTechnicalGoodsServiceLogisticpartner:TankTrucksRailBarkCustomerPurchaseProduceTransportSellContractor:RepairWorkTransportationInstallation23.09.200412SafetyMatrix:AssessmentofSuppliers„Oursuppliers:ÎComplywithourSafetyMatrixConceptÎMeetsafety,healthandenvironmentalprotectionrequirementsinaccordancewithResponsibleCare®guidelinesÎDonotusechildlaborandforcedlaborasrequiredbytheprinciplesoftheGlobalCompactÎComplywithourqualitymanagementrequirementsGlobalCodeofConductinRawMaterialsPurchasingABCProductriskSupplierrisk123safeareaIsafeareaIIlowriskpotentiallyhighrisk23.09.200413SupplierRiskAsaresultofstringentregulationsandstateverificationmeasures,suppliersfromOECDcountriesareinitiallyallocatedalowsupplierrisk(riskclass1).Suppliersfromnon-OECDcountriesarenormallyinitiallyallocatedtoriskclass3,reflectingpotentiallythehighestrisk.Suppliersallocatedtoriskclass1may,however,bedowngradedtoclass2or3iftherearereasonstosuspectahigherriskoriftheriskisincreasedbyspecificcircumstances.Conversely,responsiblesuppliersmaybeupgradedtoaclassindicationalowerrisk.Category3:non-OECDcountriesCategory1:OECDcountries23.09.200414ProductRisk:InternationalstandardclassificationCategoryCCategoryBexplosiveverytoxictoxiccorrosiveextremelyflammableirritantoxidizingenvironmentallyharmfulharmfultohealthhighlyflammable23.09.200415C3:DecisionProcess23.09.200416Factoryvisit:FirstviewingEvaluationof:„Production:Statusofplantandbuildings,cleanlinessandhygiene,employmentprotection...„Environmentalprotection:effluenttreatment,emissionstoenvironment,wastemanagement...„Qualitymanagement:labequipment,controlofprocesses,documentation....„Qualityofmanagement:knowledgeofprovisions,safetytrainings,...„Logistics:stock-keeping,acquisitionofrawmaterials,waterandenergy...23.09.200417•ToxicProduct•OpenSystem•PoorMaintenanceFacto