供应链管理案例之巴斯夫在中国(中英文解释)

CSRinBASF‘sCSR企业社会责任SupplyChain:TheCaseofChinaDr.LotherMeinzerDirectorSustainabilityCenterBASFAktiengesellschaftConference/会议:Howtomanageethicalrisk道德风险inChinaApril27th2005BASFinaNutshell巴斯夫简介Theworld’sleadingchemicalcompany世界领先的化学企业Productionsitesin39countries在39个国家有生产基地37,5billion€salesin20042004年销售额375亿欧元81,955employeesworldwide全世界有81955名员工SustainableDevelopmentasbusinessmaxime可持续发展是企业价值观BASF’sproducts巴斯夫产品Chemicals化学品Inorganicspecialties;electronic-gradechemicals;glues;resins;petrochemicalfeedstocks;plasticizers;amines;diols;polyalcohols;carboxylicacids;specialtyintermediatesPlastics塑料Styrene;styrene-basedpolymersandcopolymers;caprolactamandnylon;engineeringplastics;polyurethanebasicmaterialsandpolyurethanesystems;specialtyelastomersPerformanceProducts产品性能AgriculturalProducts&Nutrition农产品及营养品Oil&Gas石油气体Rawmaterialsfordetergents,textileandleatherchemicals;pigments;printinginks;fuelandlubricantadditives;automotiveOEMandrefinishcoatings;industrialcoatings;monomers;superabsorbents;adhesiverawmaterials;paperchemicalsHerbicides,fungicidesandinsecticides;vitamins;pharmaceuticalactiveingredients;UVabsorbersCrudeoilandnaturalgas(exploration,productionandtrading)无机类专业；电子级化学品；粘合剂；树脂；化工原料；塑化剂；胺；二元醇羧酸类专业；多元醇；中间体；苯乙烯;苯乙烯基聚合物和共聚物;己内酰胺和尼龙;工程塑料;聚氨酯基本材料和聚氨酯系统;特种弹性体洗涤剂原料、纺织和皮革化学品;颜料、印刷油墨、燃料和润滑油添加剂;汽车OEM和修补漆;工业涂料;单体;高吸水性树脂胶粘剂原材料;纸的化学物质除草剂、杀菌剂和杀虫剂;维生素;药物活性成分;紫外线吸收剂原油和天然气(勘探、生产和交易)BASF’ssalesbycustomerindustry巴斯夫销售客户的行业15%Chemical(notforconsumergoods)化工(不是消费品)10–15%5–10%5%AutomotiveEnergyAgricultureConstruction建筑CarpetsCosmeticsDetergentsandcleaningagentsPercentageofsalesin2003fromongoingbusinessincludingOil&Gas从正在进行的业务，包括石油和天然气在2003的销售额的百分比Otherindustries:approximately12%intotalElectrical/electronicsFurnitureHealthLeatherPackagingPaperPrintingTextiles地毯化妆品洗涤剂清洁剂汽车能源农业电气/电子家具健康皮革包装纸印刷纺织品其他行业:总共大约12%Globalpresence全球影响力VerbundsiteMajorproductionsite一体化基地主要生产基地美国自由港安特卫普路德维希港关丹县南京(启动2005年)GrowthStrategyforAsia亚洲增长战略Position:定位Earlypositioninginhigh-growthmarketsenablesprofitablegrowth在高增长市场的早期定位可以使利润增长ChemicalmarketsinAsiaPacificexpectedtogrowby3.5–4%peryearupto2015亚太化工市场预计将以每年3.5-4%增长持续到2015年StrongpresenceinChina在中国的影响力ChemicalsitesVerbundsitesAmbitiousTargets:雄心目标Strengthenourpositionasoneofthetop5suppliersinstrategicallyrelevantmarkets加强我们的地位，作为世界5强之一的供应商在战略相关市场Generate20%ofgroupsalesandearnings产生20%的集团销售收入和利润Buildalocalmanufacturingbasethatwillsecure70%ofregionalsalesby2010建立一个本地的生产基地，将确保到2010年70%的区域销售化工基地一体化基地南京上海韩国丽水关丹县新加坡BASFinChina巴斯夫在中国ChinaisBASF’skeymarketinAsia中国是巴斯夫在亚洲的主要市场12productionplantswith4.000employees12个生产厂和4000名员工10subsidiariesand9jointventures10家子公司和9个合资公司focusonEasternChina:Shanghai,Nanjing,Guangzhou,JilinandShenyang集中在中国东部的上海，南京，广州，吉林，沈阳5,6billionEuroinvestedinAsiauntil2005到2005年5、6亿欧元投资在亚洲地区turnoverinAsia/Pacificregioncountsupto14%ofoverallturnover在亚洲/太平洋区域成交量统计的总营业额14%ChemicalsitesVerbundsites化工基地一体化基地南京上海韩国丽水关丹县新加坡ActivatingGrowthPlatforminChinaNanjingstart-upin1stHY2005快速成长平台在中国第一例2005年南京启动ValuesandPrinciples价值观和原则SustainableProfitablePerformance可持续的盈利业绩InnovationfortheSuccessofOurCustomers为客户的成功创新Safety,Health,EnvironmentalResponsibility安全、健康、环境的责任PersonalandProfessionalCompetence个人和专业能力MutualRespectandOpenDialogue相互尊重、开放对话Integrity完整性OurValuesarebindingforallemployees.我们的价值观为所有员工有约束力。CodeofConductChina中国的行为准则IndustrialandPlantsafety,protectionofhealthandenvironmentalconservation工业和工厂安全、保护健康和环境保护FairTradeandCompetitionLaw公平贸易和竞争法律Dealingwithbusinesspartnersandrepresentativesofgovernmentbodies处理业务合作伙伴和政府机构的代表Handlingcompanypropertyandthepropertyofourbusinesspartners处理公司的财产和财产我们的业务合作伙伴Insiderknowledgeandcompanypowers:Noexploitationforpersonalpurposes公司内部知识和权力:不开发用于个人目的Trueandfairfinancialreporting真实和公平财务报告ForeignExchangeControl外汇管理Importandexportcontrolregulations进口和出口管制法规Moneylaundering洗钱Smuggling走私Employeerelation员工关系SupplyChain:FromRawMaterialtoCustomerPurchaseProduceTransportSellSupplier:RawMaterialTechnicalGoodsServiceContractor:RepairWorkTransportationInstallationLogisticpartner:CustomerTankTrucksRailBark从原材料到客户原材料技术产品服务承包商维修工作运输安装油罐卡车铁路水路物流合作伙伴SafetyMatrix:AssessmentofSuppliersGlobalCodeofConductinRawMaterialsPurchasing全球原材料采购的行为准则Oursuppliers:我们的供应商•ComplywithourSafetyMatrixConcept符合我们的安全矩阵的概念•Meetsafety,healthandenvironmentalprotectionrequirementsinaccordancewithResponsibleCare®guidelines符合安全、健康和环保的要求按照责任关怀®的指导方针•DonotusechildlaborandforcedlaborasrequiredbytheprinciplesoftheGlobalCompact不使用童工和强迫劳动,须按照全球契约的原则•Complywithourqualitymanagementrequirements符合我们的质量管理要求ProductRisk产品风险Supplierrisk供应商风险123AsafeareaI安全区域IBsafeareaII安全区域IIlowrisk低风险Cpotentiallyhighrisk潜在的高风险安全：评估供应商矩阵SupplierRisk供应商风险Category1:OECDcountries类别1:经济合作与发展组织国家Category3:non-OECDcountries类别1:经济合作与发展组织国家Asaresultofstringentregulationsandstateverificationmeasures,suppliersfromOECDcountriesareinitiallyallocatedalowsupplierrisk(riskclass1).Suppliersfromnon-OECDcountriesarenormallyinitiallyallocatedtoriskclass3,reflectingpotentiallythehighestrisk.Suppliersallocatedtoriskclass1