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价格最低，师资最强，课时最长，错过就是过错！ 价格最低，师资最强，课时最长，错过就是过错！ 省市学位英语网特别提示：请同学们在听完讲课或者掌握了答题方法后再做练习,你会觉得英语很容易。一定要认真做作业，动手能力和举一反三的能力，是衡量一个人素质的重要因素，也是掌握好英语的关键。Passage1Advertisementcanbethoughtof“asthemeansofmakingknowninordertobuyorsellgoodsorservices.”Advertisementaimstoincreasepeople’sawarenessandarouseinterest.Ittriestoinformandtopersuade.Themediaareallusedtospreadthemessage.Thepressoffersafairlycheapmethod,andmagazinesareusedtoreachspecialsectionsofthemarket.Thecinemaandcommercialradioareusefulforlocalmarket.Television,althoughmoreexpensive,canbeveryeffective.Publicnoticesarefairlycheapandmorepermanentintheirpowerofattraction.Otherwaysofincreasingconsumerinterestarethroughexhibitionsandtradefairsaswellasdirectmailadvertisement.Therecanbenodoubtthatthegrowthinadvertisementisoneofthemoststrikingfeaturesofthewesternworldinthiscentury.Manybusinessessuchasthosehandlingfrozenfoods,liquor,tobaccoandmedicineshavebeenbuiltuplargelybyadvertisement.Wemightaskwhetherthecostofadvertisementispaidforbytheproducerorbythecustomer.Sinceadvertisementformspartofthecostofproduction,whichhastobecoveredbythesellingprice,itisclearthatitisthecustomerwhopaysfortheadvertisement.However,iflarge-scaleadvertisementleadstoincreaseddemand,productioncostsarereduced,andthecustomerpaysless.Itisdifficulttomeasureexactlytheinfluenceofadvertisementonsales.Whenthemarketisgrowing,advertisementhelpstoincreasedemand.Whenthemarketisshrinking,advertisementmaypreventabiggerfallinsalesthanwouldoccurwithoutitssupport.Whatisclearisthatbusinesseswouldnotpaylargesumsforadvertisementiftheywerenotconvincedofitsvaluetothem.1.Advertisementisoftenusedto_______.A.deceivecustomersB.increaseproductionC.arousesuspicionD.pushthesale2.Theword“media”(inthefirstparagraph)includes_______A.thepressB.televisionC.radioD.alloftheabove3.Advertisementismainlypaidforby________A.thecustomerB.theproducerC.increasedsalesD.reducedprices4.Advertisementcanincreasedemand________A.allthetimeB.inanycircumstances 价格最低，师资最强，课时最长，错过就是过错！ 价格最低，师资最强，课时最长，错过就是过错！ (订阅)toasmanyastwoorthreenewspapers.Butwhydopeoplereadnewspapers?Fivehundredyearsago,newsofimportanthappenings---battleslostandwon,kingsorrulersoverthrown(推翻)orkilled---tookmonthsandevenyearstotravelfromonecountrytoanother.Thenewspassedbywordofmouthandwasneveraccurate.Todaywecanreadinournewspapersofimportanteventsthatoccurinfarawaycountriesonthesamedaytheyhappen.Apartfromsupplyingnewsfromallovertheworld,newspapersgiveusalotofotherusefulinformation.Thereareweatherreports,radio,televisionandfilmguides,bookreviews,storiesand,ofcourse,advertisements.Thebiggeronesareputinbylargecompaniestobringattentiontotheirproducts.Theypaythenewspapersthousandsofdollarsfortheadvertisingspace,butitisworththemoney,fornewsoftheirproductsgoesintoalmosteveryhomeinthecountry.Forthosewhoproducenewspapers,advertisementsarealsoveryimportant.Moneyearnedfromadvertisementsmakesitpossibleforthemtoselltheirnewspapersatlowpriceandstillmakeaprofit.Newspapersoftenhaveinformationongardening,cookingandfashion,aswellasasmallbutverypopularsectiononjokesandcartoons(漫画).6.Thehabitofreadingnewspapersis________A.uncommonintheworldB.notpopularinU.S.AC.widespreadintheworldD.foundedamongafewfamilies7.Afewhundredyearsagonewsdidnot_______A.receiveattentionB.travelfastC.spreadtoothercountriesD.takelongtoreachothercountries8.Inthepast,newswas_______A.sentbytelegraphB.passedfromonepersontoanotherC.sentbyletterD.sentbytelephone9.Themoneyspentonadvertisementsis_______A.wastedB.notmuchC.worthwhileD.useless10.Thesectiononjokesandcartoonsis________A.readonlybychildrenB.ofnovalueC.nothelpfulD.readbymany 价格最低，师资最强，课时最长，错过就是过错！ 价格最低，师资最强，课时最长，错过就是过错！ (donewiththemind)exerciseisparticularlyimportantforyoungchildren.Manychildpsychologists(心理学家)thinkthatparentsshouldplaywiththeirchildrenmoreoften,andgivethemproblemstothinkabout.Thechildrenarethenmorelikelytogrowupbrightandintelligent.If,ontheotherhand,childrenareleftaloneagreatdealwithnothingtodo,theyaremorelikelytobecomedullandunintelligent.Parentsshouldalsobecarefulwhattheysaytoyoungchildren.Accordingtosomepsychologists,ifparentsarealwaystellingachildthatheorsheisafo