手机开发与设计流程详解

手機產品設計與開發明基電通移動通[訊事業群專案管理部產品經理邱珮瑜PollyChiu2006/12/26BenQConfidential(03/01/2006)2006,BenQCorporationSTRICTLYCONFIDENTIALTopic•個人簡介•明基BenQ簡介•產品開發流程•手機開發功能區塊•手機系統演進•3G介紹•手機功能發展趨勢•無線通信發展趨勢個人簡介個人簡介2000年畢業於中山大學物理研究所2001.04~2006.03:明基儲存事業部研發處研發部•TeamLeaderofWriteStrategyTeam/FirmwareR&D•SlimDVD+-R(RW)(12x)/DVD+-R(RW)(4x,8x,16x)/CDR(RW)(32x,40x,48x)drivedevelopment•團隊發表世界第一的4x,8x,DL,16xDVD燒錄機•IEEE論文發表•發表4篇專利2006.03~2006.12:明基移動通訊事業群專案管理部•技術產品經理-目前負責3.5GHSDPAfeaturephoneproject明基BenQ簡介-享受快樂科技數位時尚品牌3C數位整合國際級設計實力•1984年成立•企業願景:傳達資訊生活的真善美•1996年股票在台灣上市•2001年BenQ品牌誕生•2005年營收:–明基電通:新台幣1,623億元–明基集團:新台幣3,979億元•全球員工人數(2006/10)–明基電通:13,000+人–明基集團:68,000+人•「量做精品」:量身訂做讓消費者生活充滿樂趣的網絡時尚產品•獨特3C產品組合：將數位產品整合成符合未來消費者生活型態的數位中樞一筆記型電腦、手機、數位電視享受快樂科技之企業化企業願景為品牌使命1992BENQConfidential(yyyy/mm/dd)2003,BENQCorporation2002明基集團企業願景1562632695268311264162846243517371,0471,6501,6231,2082847774271,1002,3473811,8753,6483,979BenQGroupBenQCorp.單位:億元(新台幣)Phase11984-1991OEM強大的生產製造能力從製造代工到深耕技術與設計之品牌Phase21991-2001FromOEMtoODM多元化的技術投資“水平整合+專業分工”Phase32001-2006FromODMtoBrandedBusiness數位時尚品牌3C數位整合國際級設計實力單位:億元(新台幣)三大事業群明基電通移動通信事業群(MCG)數位媒體事業群(DMG)整合製造服務事業群(IMS)洞悉數位市場掌握絕對優勢獨特5C策略強化競爭優勢電子商品整合趨勢贏家Computing資訊產品個人電腦,液晶顯示器,電腦週邊ConsumerElectronics數位媒體產品數位投影機,液晶電視,個人無線影音,數位相機,車用顯示器MobileCommunications移動通信產品行動電話產品開發流程BenQConfidential(03/01/2006)2006,BenQCorporationSTRICTLYCONFIDENTIAL產品開發流程•Proposal構想階段•Plan評估規劃階段•Design設計階段•Execute研發執行階段•Massproduction生產階段•Close結束階段BenQConfidential(03/01/2006)2006,BenQCorporationSTRICTLYCONFIDENTIALCSystemC1PlanningPhaseC2R&DDesignPhaseC3LabPilotRunPhaseC4ENGPilotRunPhaseC5PDPilotRunPhaseMassProductionPhaseC6C0ProposalPhasePlanning-PMManufacture-FactoryDesign-RD•Productdefinition•Feasibilityanalysis•IDinitiation•OrganizeProjectteammember•Projectschedule•HW/SWdesign•HW/SWdesignlockdown•HW/SWdesignapproved•VerificationofProductmaturityverification•Productionlinesetup•Verificationofproductionlinematurity/stability•Productdesignfinalized•MassproductionDVTPhaseMVTPhaseQVTPhaseDVT:DesignVerificationTestingMVT:ManufactureVerificationTestingQVT:QualityVerificationTestingLPR:LaboratoryPilotRunEPR:EngineeringPilotRunPPR:ProductionPilotRunMP:MassProductionMobiledevelopmentfunctionIntroductionBenQConfidential(03/01/2006)2006,BenQCorporationSTRICTLYCONFIDENTIALMobiledevelopmentfunction•外觀設計(ID)IndustryDesign•機構設計(MD)MaterialDesign•硬體設計(HW)HardWare–BB(BaseBand基頻)–RF(RadioFrequency射頻)–Antenna(天線)•軟體設計(SW)SoftWare–MMI(ManMachineInterface人機介面)–Protocol–DriverBenQConfidential(03/01/2006)2006,BenQCorporationSTRICTLYCONFIDENTIALFunctionalArchitectureofMobileTodayBenQConfidential(2005/07/01)2005,BenQCorporationFeatureList-HW•[Camera]–Sony2.0MegaPixelCMOSAutoFocuscamera•[Strobe]–LEDflashlight•[Display]–AUO2.0”AMOLED176x220Pixels,262Kcolors•[Memory]–NORFlash:128Mbit,PSRAM:64Mbit,NAND:256Mbit–SDRAM:128Mbit•[ExternalMemory]–T-Flash•[I/O]–DCJack,10pinI/O•[Connectivity]–USB1.1,BluetoothBenQConfidential(2005/07/01)2005,BenQCorporationIDVol.Up/Vol.Down2SegmentShutterKeyModeSwitchKey10PinI/ODCJackMicrophoneReceiverT-FlashCardBenQConfidential(2005/07/01)2005,BenQCorporationMD:AppearancetreatmentdescriptionA鋁板陽極+噴砂B塑膠射出+噴漆C塑膠射出+噴漆D塑膠射出+噴漆E平板背印FP+R噴塗雷雕GH雙料射出+噴漆IRUBBERJ電鍍K電鍍L玻璃背印M塑膠射出+背印N銘版髮絲處理PQ噴漆BenQConfidential(2005/07/01)2005,BenQCorporationExplodeddrawing12358107961112415131417161.Frontcaseassy.2.Keypadassy.3.Mainlens4.Joystickcap5.OLEDmodule6.Receiver7.KeypadFPC8.MainPCBassy.9.DSCmodule10.DSCFPC11.DSCholder12.Speaker13.Vibrator14.Rearcaseassy.15.Antennacover16.Batterycover.17.Batterypack.BenQConfidential(2005/07/01)2005,BenQCorporationPlacementdescription-IShieldingcase1-BBShieldingcase2-BBT-flashconnector(push-pushtype)Pogopin(forESD)Back-upbattery(Capacitor)30pinBTBConn.(forDSCmodule)Joystick(Mitsumi)SMT-typeMICBenQConfidential(2005/07/01)2005,BenQCorporationPlacementdescription-III/OconnectorBatteryconnectorModeswitchBTantennaswitchDCjackAntennaconnectorAntennaswitchSide-key(Vol-key)RFshieldingcase10pinConn.(Spk.andflash)LCMconnectorBBshieldingcaseSIMconnectorKeyFPCconnectorBenQConfidential(2005/07/01)2005,BenQCorporationHWBlockDiagram-2GRFDBBABBMMPAudioCODECSIMChargingBTLoudSpeakerReceiver/MIC.HeadsetKeypadNORFlash/PSRAMLCDMDSCNANDUSBSDCardBenQConfidential(2005/07/01)2005,BenQCorporationPlacement(TopSide)AntennaRFArea10PinI/OBatteryConnectorIOTASIMConnectorG23ComboMemoryLCDMConnectorKeypadConnectorBTAreaDCJackBenQConfidential(2005/07/01)2005,BenQCorporationPlacement(BottomSide)AudioCODECMMPMIC.TFlashConnectorOLEDLimitAreaLevelShifterCameraConnectorReceiverChargingICPowerICBenQConfidential(2005/07/01)2005,BenQCorporationAntennaBenQConfidential(2005/07/01)2005,BenQCorporationSWFeatureReviewBandTri-bandGSM/GPRS900/1800/1900,GPRSClass10Tri-bandGSM/GPRS850/1800/1900,GPRSClass10SpeechCodecFR/EFR/HF/AMREmbeddedDSC2.0MegaPixelCMOSsensorwithAutoFocus+LEDflashlightMemoryRSS3combo:NORflash:128Mb,PseudoSRAM:64Mb,Super-AND:256Mb,SDRAM:SH-MobileJ2embedded128MbConnectivityUSB1.1(MSC,CDC,Pict-Bridge),Bluetooth(A2DP,HS/HF,BIP,OPP,DUN)JavaMIDP2.0,CLDC1.1,