上海交通大学硕士学位论文深圳集装箱码头推行流程创新的研究姓名:廖会成申请学位级别:硕士专业:物流工程指导教师:乐美龙;胡英琦20080101I500SWOTIIIIITheStudyofHowtoImplementProcessInnovationintheContainerTerminalsofShenzhenPortABSTRACTWiththerapidlygrowthofChineseeconomyandthedevelopmentofmodernlogistics,itisafactfortheportbusinessthattheircustomers'needsarechanging,thatis,thecustomersarelookingforwardtobetterandquickerservicefromterminals.Buttheexistingterminalprocessescouldnotbeadaptedtothechanges.Atthesametime,ports’expandinginChinaissofastthatthecompetitionsituationisratherrigorous.Therefore,terminalsshoulddecidetoimplementprocessinnovationinordertoperformmoreefficientlyandmoreeconomicallytomeetcustomer’sneeds,whichcouldbehelpfultobuildorimprovetheirselves’capabilityofcompetition.Thisthesiscoversfivechaptersthroughwhichitexploresanddemonstrateshowtocarryonprocessinnovationtopromoteenterprise’score-competitiveness.ThefirstchaptercommenceswithanalyzingthemacroscopicbackgroundrelativetotheportbusinessinChina.ItsummarizesthecharacteristicsofShenzhenPort’sdevelopmentanditscurrentsituationofthemarketandcompetition.ThenthemainproblemsexistingintheterminalsofShenzhenPortarefoundout.Attheendofthischapter,itelaboratesthefocalpointsofthisthesisandtheobjectiveofthisstudy.ThesecondchapterisemphasizedintheanalysisonthecompetitionofChineseportsthroughGameTheory.TheanalysisshowsthatunderthesituationofinternalandregionalcompetitionwhichShenzhenPortisfacing,pricewarisnotawisestrategyfortheterminals.Asaconclusion,theyshouldpromotecore-competitivenessandenhancetheprofitabilitywithalong-sightedgoal,andtheninnovationisthebestchoiceforthemtogetthere.Thethird,withunderstandingontheprincipleofprocessinnovation,ittellsthewhatChineseenterprisesneedaboutprocessinnovation.ThenthetheoryofSixSigmaIVmanagementisintroduced,whichissuccessfullyimplementedinmanywell-knowninternationalcompanies.ThistheoryprovidesaratherusefulwayfortheterminalsofShenzhenPorttocarryonprocessinnovation.Thefourthchapteristhecoresectioninthisthesis.WiththeguidanceofthetheoriesofmodernlogisticsandSixSigma,itistoanalyzetheproblemsinoperationsandmanagementofterminalsofShenzhenPort,andtostudyhowtocarryonprocessinnovation.Thissectionincludesthreemainsubjects:thecharacteristicsofterminal’sprocessinnovation,SWOTanalysisofacompanywithcontainerterminals,applicationmodeofSixSigmainterminals.Thelastchapteristheconclusionofthisthesiswheresomecommentsandexperiencesthroughthisstudyarepresented.Atthesametime,italsopointsoutotheroutstandingsubjectswhichneedtobeexplored.Thetargetofthisstudyistofindoutafeasibleplanforterminal’sprocessinnovationinShenzhenPortandprovideproposalsforthedecision-makers,withtheguidanceofthetheoriesofadvancedlogisticsmanagementandSixSigmamanagement.Also,itcanbeameaningfulandsuccessfulcaseforotherlogisticenterprisesandserviceindustrytoimplementprocessinnovation.KEYWORDS:process,innovation,differentiation,SixSigma11.12002200629.8%20061760723%200655.714.8936123.8%2002525.9%9361756461604867372114221.211547.98509.886207.717606.904000800012000160002000020022003200420052006(TEU)()1-12002-2006Chart1-1RelationshipbetweenForeignTradeandContainerThroughputofChinafrom2002to200675%121-1TEU20022003200420052006%%%%%34129.2423.8624.3513.9721.3630.722.7770.222.11240.819.7301.5425.2381.426.5480.125.859523.93135.211.8167.9323.5221.1232.4265.520321.221.2861.236.01128.1731.11455.72291808.424.3217120.11185.953.3276.2648.6400.5544.5520.830.02706.835.7761.450.01061.4939.31361.5228.21619.718.61846.8914.03217.333.5276.1727.1330.8219.5468.340.7466040.941.21.2.1260-12-1420061.7614.63%1847.0314.04%1512006-31041.2.22006GDP20940710.7%GDP200413.6%200612%GDP200314%0%5%10%15%20%2002200320042005200620061-2Chart1-2ComparisonbetweenGDPIncreasesofShanghai,GuangdongandtheNationinLatestFiveYears200316.5%200622.1%23.8%200623.2%200629.8%40%15%30%45%60%200220032004200520061-3Chart1-3ComparisonbetweenForeignTradeIncreasesofShanghai,GuangdongandtheNationinLatestFiveYears/TEU20040.924420060.77851-220022003200420052006(TEU)761.41061.51361.51619.71846.89()872.191174.11472.81827.92372.33/0.8730.90410.92440.88610.778511.2.3200741111630TEU51-3356170TEU4300TEU536410714251196.31.21.31.3.1200494420072005108TEU2006241TEU95TEU400TEU61.3.21.3.3APM1.3.471.42010113771.3612892.1GameTheory1943.JohnVonNeumannOskarMorgenstern2.261092-12(-1-1)(-90)1(0-9)(-6-6)12211112191612.3112.3.12-225528182332185121321122.3.22-325541011048821105121841132.42.4.12.4.2142.52.5.1212.5.22.5.3152.5.42.6163.1173.2Sun3.2.11970Bobgalvin198110198799.9997%6210325.5201996183.2.2/5001990LGB2CAmazon.com105.53.2.31)2)3)4)195)6)3.3BalancedScorecards2040Sigma3.3.1XYXYXYXYXYXYXYYXY201VoiceofCustomerVOCDefect2A.B.C.3421561YXDMAICDefineMeasureAnalyzeImproveControl222/A.B.C.SSDDFSSDMADVDefine//MeasureAnalyze//Design//Verify3DefineOwnerMeasureAnalyzeControl//23ChampionSponsorMasterBlack-BeltTeamLeaderTeamMember24ProcessOwnerParetoCharts1252A.B.C.3A.B.C.4A.B.C.542667TeamCharterDMAICA.B.C.D.3.3.2Define27BusinessCaseOpportunityStatementGoalStatementMilestone6GanttChartsTeamMember28KanoNoriakiKano3-1Chart3-