08-09学年第二学期MBA选修课课程大纲管理沟通

hope2002
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2017-07-29

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108-09MBA.......................................................................................................................2MBA............................................................................................6.............................................................................................................11.....................................................................................................................13.............................................................................................................15.....................................................................................18.........................................................................................21.................................................................................................................24.................................................................................................................28.....................................................................................................................31.................................................................................................34.....................................................................................................................37.................................................................................................39.................................................................................................................42.................................................................................................45.....................................................................................................................47.............................................................................................................49.................................................................................................54MarketingResearch...................................................................................................59HumanResourceManagement................................................................................63ServiceMarketing......................................................................................................65MarketingChannel....................................................................................................67FinancialStatementAnalysis....................................................................................71CorporateFinanceBasedonCaseStudies..............................................................73AdvancedCorporateFinanceBasedonCaseStudies76.51ConsumerBehavior8089TopicinInternationalFinanceandCapitalMarkets972(02818330)MBAManagementinorganizations2008200911-13/302217zxzhang@gsm.pku.edu.cn31··zzzzzITCD4zz56MBA(02819490)MBACaseStudyforMBAinChina20092009321-51014:00-17:00/6/362118yellowhty@sina.com13810497270Emailpanyang1@gsm.pku.edu.cn78910111213(02818430)MBAInternationalMarketing2008-200914:00-17:00/3/30221762756252E-mail:yyq@gsm.pku.edu.cnWTO1233333333314333IT12RL20058..200612WarrenJ.Keegan2004920049CD140103026015(02819350)MBAManagementInformationSystems200919:00-21:50/3/30262756272Emaillidong@gsm.pku.edu.cnITITIT999ERP99999ITIT161.2.3.4.5.6.7.IT8.9.ITIT10.IT·4(3)2006KennethC.Laudon&JaneP.Laudon,ManagementInformationSystems:OrganizationandTechnology(SixthEdition),prenticeHall,2003.CD1718(02817470)MBASupplyChainManagementintheE-commerceEra200912-191400-1730/3.8/302xzheng@gsm.pku.edu.cn,fren@gsm.pku.edu.cn627501017/62757765Byappointment33193323233IT··“”·Saloner,G.andA.Spence,CreatingandCapturingValue:PerspectivesandCasesonElectronicCommerce,JohnWiley&Sons,Inc.CD2020%30%20%30%21(02818630)MBABusinessDecision-makingTechnologyandCaseStudies200919:00-21:50/3/302#43386-10-62765141Email:chenlh@gsm.pku.edu.cn900-1200#43312PowerPoint22PowerPointPowerPoint1Nisan2PowerPoint12PowerPoint12PowerPoint(NHS)PowerPoint1JonesFoods2PowerPointPowerPointPowerPoint30%+10%+60%ITLindo,Http,Treeplan,Excel,etc.PowerPoint1.[]··232.[]·3.[]SS20044.20035.---6.CDPowerPoint[]SSCD40%20%4024(02817750):MBASustainableBusinessVenturing200911-13(19:00-21:50)/3/30262756278Emaildnyang@gsm.pku.edu.cn1000~12001400~1600zzz/zzzz2511213112BodyshopInterface34112BOP311121311GE'secomaginationreportavailableat(02819080)MBAMoneyandFinance2009/3/30262755207Email:zsp@gsm.pku.edu.cn14:00-15:00305MBA1.2.3.4.5.6.7.8.29216223323931632333046413420ITPowerPointMishkin,F.S.TheEconomicsofMoney,Banking,andFinancialMarkets()2007·····6.··30://://news.hexun.com/(02818060)MBA/MPAccInvestmentBanking200919:00-21:50/3/302;62754810Emaillzhao@gsm.pku.edu.cn24702001628,.?2004819,Google.:11:56amETat$100.01.:??20041