搜索
©12005127©2••••••••©3•–––•MBAMBA–MBAmindset•“”–©4•“”••••©5•–20051•1940“‘’”“”©6VS©7Knowledgebase;Researchquestion;Priorliterature;PilotStudy;SystematicResearchHypothesesDevelopment;DataAnalysis;TestsDebating;sense-making;generalization;ImplicationPresentation;©8Knowledgebase;Researchquestion;Priorliterature;PilotStudy;SystematicResearchDataAnalysis;FindingPatterns;ShapingHypothesesDebating;sense-making;generalization;ImplicationPresentation;©9Knowledgebase;Researchquestion;Priorliterature;PilotStudy;SystematicResearchHypothesesDevelopment;DataAnalysis;TestsDebating;sense-making;generalization;ImplicationPresentation;©10•–•–•––©11•–•–•––40©12Eisenhardt1989ProcessofBuildingTheoryfromCaseStudyResearchGettingStartedSelectingCasesCollectingDataAnalyzingDataShapingHypothesesEnfoldingLiteratureReachingClosure©13Eisenhardt:Within-CaseAnalysis•–“withincaseanalysisinvolvesdetailedcasestudywrite-upsforeachsite.Thesewrite-upsareoftensimplypuredescriptions.”•–Usingtablestosummarizeortabulatetheevidence•–Categorizingscoresfromquotationexamplesandotherdata.•–Coding©14Eisenhardt:SearchingforCross-CasePatterns•–“peoplearenotoriouslypoorprocessorsofinformation.”•“theyleaptoconclusionsbasedonlimiteddata”•“theyareoverlyinfluencedbythevividnessorbymoreeliterespondents”•“theysometimesinadvertentlydropdisconfirmingevidence”©15Legitimacy&Creditability••“”©16•••••••••••©17••••••••••©18©19©20•–©21Yan,A.&Gray,B.1994.Bargainingpower,managementcontrol,andperformanceinUS-Chinajointventures:Acomparativecasestudy.AcademyofManagementJournal,376:1478-1517.Yin,R.K.1994.CaseStudyResearch:DesignandMethods,2ndedition,London:Sage.Young,Stephen;Huang,Chun-HuaandMcDermott,Michael.1996.InternationalizationandCompetitiveCatch-upProcesses:CaseStudyEvidenceonChineseMultinationalEnterprises”,ManagementInternationalReview,364:295-215Zajac,E.&StephenM.Shortell.1989.“ChangingGenericStrategies:Likelihood,Direction,andPerformance.”,StrategicManagementJournal,10,5,413-430.,200467687.2005.2005285-95,H2003©22•––••••“”©23OtherBasics•PPT–––“”••–“…”