中小型资讯电子代工厂经营策略之探讨（PDF 122页）

EMBAEMBAEMBAEMBAEMS(1)(2)(3)(4)(5)7S(McKinsey7Sframework)7SThesisAbstractThesisTitle:AStudyonBusinessStrategyofMediumandSmallManufacturingServiceFirms–TakingMouseandKeyboardProductsintheComputerPeripheralIndustryasExampleSchool:DepartmentofInternationalBusiness,SchoolofManagement,NationalTaiwanUniversityName:Jen-MingChiang(Mike)Advisor:Dr.Yi-LongJawDate:January2,2006MostofthefirmsinTaiwanITindustryaremainlytakingmanufacturingserviceastheirmainbusinessmodel,foralongtimethemediumandsmallsizefirmsamongthemarefacingseveraldifferentchallengesintheindustry,suchasthebusinesspressurefromtheleadinglargemanufacturingservicefirms,EMS(ElectronicManufacturingService)giantsarecovetingafteracquiringthem,therapidevolvingconsumermarketisaddingcomplexitytowardtheirdailybusiness,keycomponentsuppliersarenotnecessarilyundertheircontrol,plusmoreandmorecompetitorsareenteringthecompetition.Whatexactlythebusinessenvironmentthesemediumandsmallfirmsarewithin?Whatkindsofdifficultpositionstheyareencountering?Andwhatarethepossiblebusinessstrategiestheycanapply?Thesearethethreemaintopicstobediscussedinthisstudy.Thethesiswasprobingintothekeyfactorswhichblockthosemediumandsmallmanufacturingservicefirmsfromsurvivalandgrowthbyusingtheresearchdatafromliteraturereview,theindustryanalysisandcasestudies,thenconvertingthosekeyblockingfactorsdirectlyintothekeysuccessfulfactors(KSF)ofbusinessmanagementformediumandsmallmanufacturingservicefirmsbyusingthe“comparisonmethod”.FiveKSF’swereidentified:(1)Buildupowncorecompetencebaseddifferentiationcompetitiveadvantages.(2)Establishahighlycompetitivesuperiorteam.(3)Reinforceprojectmanagementandensureeverynewproductdevelopmentwillbeasuccess.(4)Proactivelylearnfromthosepainfulfieldreturnlessonsandeliminatethedelusionof“lowcostmustbecoupledwithlowquality”.(5)Becapabletoeffectivelycontrolthefactoryandcapacityexpansion.ThestudydiscoversthatamongthefiveKSF’sformediumandsmallmanufacturingservicefirms,the“internalfactors”aremoreimportantthanthose“externalfactors”.Lastly,inadditiontoprovidesomeresearchsuggestionstothosecasestudyfirmsinthisthesis,inordertoensurethestudycancoverwiderscopeofbusinessmanagement,thelastpartofthethesisusedMcKinsey7Sframework:Strategy,Structure,Systems,Style,Staff,Skills,Sharedvalue/Superordinategoals,toprovidemoresupplementaryresearchsuggestionsandwishingthatthesesuggestionscaneventuallybesomegoodreferencesonbusinessstrategyforthosemediumandsmallmanufacturingservicefirms.Keywords:mediumandsmallsize;manufacturingservicefirms;keysuccessfulfactors(KSF);McKinsey7Sframework;businessstrategy.........................................................................1..............................................................2.........................................................................4.........................................................................5..............................................................6.....................................................21.........................................38.......................................................................46.......................................................................47.......................................................................48.............................................49........................................................52.............................................56SWOT........................................59............................................................64............................................................68............................................................72............................................................76.......................................................................80.......................................................................91.......................................................................97.........................................................................108..........................................................................1101-1..................................32-1.......................................................122-2..............................................................142-3..............................................................222-4........................................322-5...........................................................342-6WeihrichTOWS........................................433-1...............................................474-1PEST................................................554-2Porter.....................584-3SWOT...........................605-12001-2005....................................................645-22001-2005....................................................695-32001-2005....................................................735-42001-2005....................................................775-5..............................................................815-6–..............................................856-1.......