国外顶级户外鞋服品牌专业商品企划

GREATLOOKINGPRODUCTGREATQUALITYGREATVALUEFORMONEYTIFFANYYERBYGLOBALAPPAREL&DEVELOPMENTMANAGERMyBackground:•RoyalRobbins,Inc.~Design&MerchandisingManagerResponsibleforcreatinganddevelopingacollectionofoutdoorandtravelclothingforaglobalmarket.•OtherpositionsheldatRoyalRobbinsoverthe7yearsIwasemployed:SeniorDesignerDesignerProductDeveloperAssistantMerchandiserINTRODUCTIONGREATLOOKINGPRODUCTGREATQUALITYGREATVALUEFORMONEYOBJECTIVES1.TolaunchagloballyrelevantcollectionofapparelforSpring/Summer2008thatisinnovative,uniqueanddesignedtobewellmerchandised.2.Creatingasignaturetointegratefootwearandapparelwhichwillpositivelyimpactglobalbrandidentity.3.Toofferanopportunitytogrowthebrandandmarketshare.CATEGORYSTRATEGYWHATSTHEPLAN…?OVERVIEWHOWDOWEGETTHERE1.ForAutumn/Winter2007wehavecooperatedwithHi-TecMidEuropeandchosenthebestelementsoftheircollectiontolaunchaninterimappareloffering.2.Cooperatingwithaworld-class,leadingagentinHongKongtoobtainhighqualitysuppliersthatwillgiveusthebestproductforthebestprice.GREATLOOKINGPRODUCTGREATQUALITYGREATVALUEFORMONEYPOSITIONINGFORS/S2008COMPETITORSINTHEMIX:RegattaColumbiaTNFCraghoppersAIGLEGREATLOOKINGPRODUCTGREATQUALITYGREATVALUEFORMONEYPOSITIONINGFORS/S2008PRICEPOSITIONINGBest=V-LITEpureBetter=V-LITEactiveGood=EssentialsOURREASONFORBEING…Throughinnovativedesignandsmartsourcingwewillbringhighlytechnical,featuredrivenandwinningqualitygarmentstoourmainstreamconsumer.GREATLOOKINGPRODUCTGREATQUALITYGREATVALUEFORMONEYOVERVIEWAUTUMN/WINTER2007GLOBALAPPARELCOLLECTIONMen’sSki2Jackets1Fleece1PantWomen’sSki2Jackets1Fleece1PantMen’sOutdoor&Casual3Jackets1Fleece3Pants2BaseLayerKnitTopsWomen’sOutdoor&Casual3Jackets1Fleece2Pants2BaseLayerKnitTopsSkiAccessory1KnitHatOutdoorAccessories2CapsGREATLOOKINGPRODUCTGREATQUALITYGREATVALUEFORMONEYBreakout2AW07ProductWorkbookBrentwoodOctober/November2007GREATLOOKINGPRODUCTGREATQUALITYGREATVALUEFORMONEYSubsidiary/DistributorName:________________________GlobalApparelCollectionAW‘07005-coal/warmgrey/lime102-coralred/coreblack/v-litewhite002-coreblack/coregold/v-litewhite100-sportred/coal/v-litewhiteDorianSki200–navy/coal/v-litewhiteMaatSki003-warmgrey/coreblack/v-litewhitePursonOutdoor/Ski005-coal200-navy100-sportredBambaSki005-coal002-coreblack003-warmgrey100%nylondobby,5000/5000,tapedseamThermoliteinsulationLining–100%polyester/100%nylon100%nylon,3000/3000,tapedseamThermoliteinsulationLining–100%polyester/100%nylon100%polyester,165g100%nylon,3000/3000,tapedseam,100%nyloncorduraThermoliteinsulationLining-100%polyester/100%nylonWPzippersatchest&sleevepocketsDetachable&adjustablehoodCollaradjustmentArmpitventilationInsidezipsecurepocketsGaragezipperprotector,innerflapEarphoneloopsDetachablepowderskirtInnersleevecuffWPzippersathand&sleevepocketsDetachable&adjustablehoodCollaradjustmentArmpitventilationInsidezipsecurepocketsGaragezipperprotector,innerflapEarphoneloopsDetachablepowderskirtInnersleevecuffWPzippersathandpocketsandventilationareaDetachablesuspenderswithbibAdjustablewaisttabsGREATLOOKINGPRODUCTGREATQUALITYGREATVALUEFORMONEYSubsidiary/DistributorName:________________________GlobalApparelCollectionAW‘07LadyLakaSki200–navy/v-litewhite/lime100-sportred/coal/v-litewhite003-warmgrey/v-litewhite/limeLadyArsiaski005–coal/darkjade/v-litewhite102-coralred/coal/v-litewhite005-coalLadyMutaSki005-coal700-jade001-v-litewhite701-darkjade/jade/v-litewhiteLadyLixOutdoor/Ski100-sportred001-v-litewhite100%nylondobby,5000/5000,tapedseamThermoliteinsulationLining-100%polyester,100%nylon100%nylon,3000/3000,tapedseamThermoliteinsulationLining-100%polyester,100%nylon100%polyester,165g100%nylon,3000/3000,tapedseam,100%nyloncorduraThermoliteinsulationLining-100%polyester,100%nylonWPzippersathand&sleevepocketsDetachable&adjustablehoodCollaradjustmentArmpitventilationInsidezipsecurepocketsGaragezipperprotectorInnerflapEarphoneloopsDetachablepowderskirtInnersleevecuffWPzippersathandpocketsandventilationareaDetachablesuspendersAdjustablewaisttabs003–wmgrey/v-Liteorange/v-LitewhiteGREATLOOKINGPRODUCTGREATQUALITYGREATVALUEFORMONEYSubsidiary/DistributorName:________________________GlobalApparelCollectionAW‘07100-sportred005–coal/sportred004–khaki/hay200-navyErebusOutdoor005-coalNixiOutdoor200–navy/hayJulianOutdoor005-coal/greygreen102-coralred/coal003-warmgrey/coregold004-khaki/hay200-navy/hay100-sportred/warmgrey100%nylonrip-stop,15000/10000,tapedseamLining–100%polyester,100%nylon100%nylondobby,5000/5000,tapedseamLining–100%polyester,100%nylon100%nylon,3000/3000,tapedseamLining–100%polyester,100%nylon100%polyester,275gWPzippersathandpokcetsAdjustablehoodArmpitventilationInsidezipsecurepocketsGaragezipperprotectorInnerflapwithraingutterEarphoneloopsWPzippersathandpokcetsDetachable&adjustablehoodArmpitventilationInsidezipsecurepocketsGaragezipperprotector,innerflapEarphoneloopsAdjustablehoodstoresincollarArmpitventilationInsidezipsecurepocketsGaragezipperprotectorInnerflapEarphoneloopsZipsecurehandwarmerpocketMontesOutdoorGREATLOOKINGPRODUCTGREATQUALITYGREATVALUEFORMONEYSubsidiary/Distrib