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Interbrand2010年全球最佳品牌100强排行榜2010年排名品牌名称国家行业2010品牌价值美元（百万）1可口可乐COCA-COLAUnitedStates饮料70,4522IBMUnitedStates商业服务64,7273微软MICROSOFTUnitedStates电脑软件60,8954谷歌GOOGLEUnitedStates互联网服务43,5575通用电气GEUnitedStates多元化业务42,8086麦当劳MCDONALD’SUnitedStates餐厅33,5787英特尔INTELUnitedStates电子32,0158诺基亚NOKIAFinland电子29,4959迪士尼DISNEYUnitedStates媒体28,73110惠普HPUnitedStates电子26,86711丰田TOYOTAJapan汽车26,19212梅赛德斯-奔驰MERCEDES-BENZGermany汽车25,17913吉列GILLETTEUnitedStates快速消费品23,29814思科CISCOUnitedStates商业服务23,21915宝马BMWGermany汽车22,32216路易威登LOUISVUITTONFrance奢侈品21,86017苹果APPLEUnitedStates电子21,14318万宝路MARLBOROUnited烟草19,961States19三星SAMSUNGSouthKorea电子19,49120本田HONDAJapan汽车18,50621H&MSweden服装16,13622甲骨文ORACLEUnitedStates商业服务14,88123百事PEPSIUnitedStates饮料14,06124美国运通AMERICANEXPRESSUnitedStates金融服务13,94425耐克NIKEUnitedStates运动产品13,70626SAPGermany商业服务12,75627雀巢咖啡NESCAFéSwitzerland饮料12,75328宜家IKEASweden家具12,48729摩根大通JPMORGANUnitedStates金融服务12,31430百威BUDWEISERUnitedStates酒12,25231UPSUnitedStates运输11,82632汇丰银行HSBCUnitedKingdom金融服务11,56133佳能CANONJapan电子11,48534索尼SONYJapan电子11,35635家乐氏KELLOGG’SUnitedStates快速消费品11,04136亚马逊AMAZON.COMUnitedStates互联网服务9,66537高盛GOLDMANSACHSUnitedStates金融服务9,37238任天堂NINTENDOJapan电子8,99039汤姆森路透THOMSONREUTERSCanada媒体8,97640花旗CITIUnitedStates金融服务8,88741戴尔DELLUnitedStates电子8,88042飞利浦PHILIPSNetherlands电子8,69643EBAYUnitedStates互联网服务8,45344古驰GUCCIItaly奢侈品8,34645欧莱雅L’ORéALFrance快速消费品7,98146亨氏HEINZUnitedStates快速消费品7,53447埃森哲ACCENTUREUnitedStates商业服务7,48148ZARASpain服装7,46849西门子SIEMENSGermany多元化业务7,31550福特FORDUnitedStates汽车7,19551高露洁COLGATEUnitedStates快速消费品6,91952摩根士丹利MORGANSTANLEYUnitedStates金融服务6,91153大众汽车VOLKSWAGENGermany汽车6,89254黑莓BLACKBERRYCanada电子6,76255MTVUnitedStates媒体6,71956法国安盛AXAFrance金融服务6,69457雀巢NESTLéSwitzerland快速消费品6,54858达能DANONEFrance快速消费品6,36359富士施乐XEROXUnitedStates电子6,10960肯德基KFCUnitedStates餐厅5,84461雪碧SPRITEUnitedStates饮料5,77762阿迪达斯ADIDASGermany运动产品5,49563奥迪AUDIGermany汽车5,46164雅芳AVONUnitedStates快速消费品5,07265现代HYUNDAISouth汽车5,033Korea66雅虎YAHOO!UnitedStates互联网服务4,95867安联保险ALLIANZGermany金融服务4,90468西班牙国际银行SANTANDERSpain金融服务4,84669爱马仕HERMèSFrance奢侈品4,78270卡特彼勒CATERPILLARUnitedStates多元化业务4,70471舒洁KLEENEXUnitedStates快速消费品4,53672保时捷PORSCHEGermany汽车4,40473松下PANASONICJapan电子4,35174巴克莱银行BARCLAYSUnitedKingdom金融服务4,21875强生JOHNSON&JOHNSONUnitedStates快速消费品4,15576蒂芙尼TIFFANY&COUnitedStates奢侈品4,12777卡地亚CARTIERFrance奢侈品4,05278杰克丹尼JACKDANIEL’SUnitedStates酒4,03679酩悦MOËT&CHANDONFrance酒4,02180瑞士信贷集团CREDITSUISSESwitzerland金融服务4,01081壳牌SHELLNetherlands能源4,00382VISAUnitedStates金融服务3,99883必胜客PIZZAHUTUnitedStates餐厅3,97384GAPUnitedStates服装3,96185科罗娜CORONAMexico酒3,84786瑞银集团UBSSwitzerland金融服务3,81287妮维雅NIVEAGermany快速消费品3,73488ADOBEUnitedStates电脑软件3,62689斯米诺SMIRNOFFUnitedKingdom酒3,624903MUnitedStates多元化业务3,58691法拉利FERRARIItaly汽车3,56292JOHNNIEWALKERUnitedKingdom酒3,55793喜力HEINEKENNetherlands酒3,51694苏黎世金融服务集团ZURICHSwitzerland金融服务3,49695阿玛尼ARMANIItaly奢侈品3,44396兰寇LANCÔMEFrance快速消费品3,40397星巴克STARBUCKSUnitedStates餐厅3,33998哈雷戴维森HARLEY-DAVIDSONUnitedStates汽车3,28199金宝汤Campbell'sUnitedStates快速消费品3,241100巴宝莉BURBERRYUnitedKingdom奢侈品3,110Interbrand2010\2009年全球最佳品牌100强排行榜2010年排名2009年排名品牌名称国家行业2010品牌价值美元（百万）2009品牌价值美元（百万）品牌价值增减幅度（单位：%)11可口可乐COCA-COLAUnitedStates饮料70,45268,7342%22IBMUnitedStates商业服务64,72760,2117%33微软MICROSOFTUnitedStates电脑软件60,89556,6477%47谷歌GOOGLEUnitedStates互联网服务43,55731,98036%54通用电气GEUnited多元化42,80847,777-10%States业务66麦当劳MCDONALD’SUnitedStates餐厅33,57832,2754%79英特尔INTELUnitedStates电子32,01530,6364%85诺基亚NOKIAFinland电子29,49534,864-15%910迪士尼DISNEYUnitedStates媒体28,73128,4471%1011惠普HPUnitedStates电子26,86724,09612%118丰田TOYOTAJapan汽车26,19231,330-16%1212梅赛德斯-奔驰MERCEDES-BENZGermany汽车25,17923,8676%1313吉列GILLETTEUnitedStates快速消费品23,29822,8412%1414思科CISCOUnitedStates商业服务23,21922,0305%1515宝马BMWGermany汽车22,32221,6713%1616路易威登LOUISVUITTONFrance奢侈品21,86021,1204%1720苹果APPLEUnitedStates电子21,14315,43337%1817万宝路MARLBOROUnitedStates烟草19,96119,0105%1919三星SAMSUNGSouthKorea电子19,49117,51811%2018本田HONDAJapan汽车18,50617,8034%2121H&MSweden服装16,13615,3755%2224甲骨文ORACLEUnitedStates商业服务14,88113,6999%2323百事PEPSIUnitedStates饮料14,06113,7063%2422美国运通AMERICANEXPRESSUnitedStates金融服务13,94414,971-7%2526耐克NIKEUnitedStates运动产品13,70613,1794%2627SAPGermany商业服务12,75612,1065%2725雀巢咖啡NESCAFéSwitzerland饮料12,75313,317-4%2828宜家IKEASweden家具12,48712,0044%2937摩根大通JPMORGANUnited金融服12,3149,55029%States务3030百威BUDWEISERUnitedStates酒12,25211,8334%3131UPSUnitedStates运输11,82611,5942%3232汇丰银行HSBCUnitedKingdom金融服务11,56110,51010%3333佳能CANONJapan电子11,48510,44110%3429索尼SONYJapan电子11,35611,953-5%3534家乐氏KELLOGG’SUnitedStates快速消费品11,04110,4286%3643亚马逊AMAZON.COMUnitedStates互联网服务9,6657,85823%3738高盛GOLDMANSACHSUnitedStates金融服务9,3729,2481%3839任天堂NINTENDOJapan电子8,9909,210-2%3940汤姆森路透THOMSONREUTERSCanada媒体8,9768,4346%4036花旗CITIUnitedStates金融服务8,88710,254-13%4135戴尔DELLUnitedStates电子8,88010,291-14%4242飞利浦PHILIPSNetherlands电子8,6968,1217%4346EBAYUnitedStates互联网服务8,4537,35015%4441古驰GUCCIItaly奢侈品8,3468,1822%4544欧莱雅L’ORéALFrance快速消费品7,9817,7483%4648亨氏HEINZUnitedStates快速消费品7,5347,2444%4745埃森哲ACCENTUREUnitedStates商业服务7,4817,710-3%485