zara品牌介绍英文版

ZARAZARAwithsuperspeed,muchvarietyandsmallquantity,themanufactureandsaleofoneoftheefficiencymanagement.Anditdoesnotadvertise,preferringinsteadtousemoneyonopeningnewstores.Tothisday,Zarahasbeeninmorethan70countriesaroundtheworld.Thecompanyisveryunusualinthefashionretailworldandincorporatesmanypioneeringconcepts.Thecompanytakesjusttwoweekstogetitsproductsonitsstoreshelvesafterdesigningthem,comparedwithsixmonthsforitscompetitors.TheHarvardBusinessReviewsaid:ZARAestablishedadifferentformthetraditionalindustrycommunicationsupplychain,itisthesupplychaintohelpZARAcompletedits15daymyth.Brandintroduction:Thelatestandmostfashionableclothing:1.Name：ZARA(Chineasename----飒拉)2.Country：Spain3.Foundingoftime：19754.originator：AmancioOrtegaGaona5.Chiefdesigner：JohnGalliano7.Products：Ladies,men'sclothing,children'sclothing,shoes,hats,scarves•Zara'sproductstructure:•Zara'sproductdesignstructurerichandsinglephonenumber.Everyyearlaunched20000kindsofnewstyle,dividedintomen's,women'sandchildren'sclothes.Zara'sWomen'sclothingisdividedintothreeseries,respectivelytheZaraofeveninggownsandsuitstoworkonWomen,fashion,casualclothesofZara,BasicandathleticfeelingyoungseriesZaraagency•OnSeptember6,2010,FinancialTimesreportedthatInditexhaslaunchedthefirstonlineboutiqueforitsbest-sellingbrand.Thelong-awaitedwebsitewillbegininSpain,theUK,Portugal,Italy,GermanyandFrance–sixcountriesthatareamongthemostimportantofthecompany's76markets.Zara-online•Whenaskedaboutthecompany'slatearrivaltointernetretailing,PabloIsla,chiefexecutive,saidtheyhavebeenwaitingforonlinedemandtobuildbeforelaunchingintocyberspace.•AllitemsonsaleatitsZaraoutletswouldbeavailableonlineandatthesameprices.Customerscanchoosefromtheusualrangeofpayingmethodsandopteitherforafreestorepick-uporpaid-forpostaldelivery.Theonlinereturnandexchangepolicyisidenticaltothestoresystem,withshoppersgiven30daystochangetheirminds.Querieswillbehandledbycustomerserviceoperatorsorviae-mailorchatmessaging.InditexsaidthatiPhoneandiPadapplicationsthatallowedpurchasingwouldsoonbeavailable.brandanalysisadvantage(1)Astrongdesignteamwehaveagroupofprofessionaldesignersmorethantwohundred.Ourdesignerwhoseaverageageisonly25yearsold,theymosttimeinMilan,Tokyo,NewYork,Paris,etcwatchfashionshow.Tocapturedesignconceptandthelatesttrends.Wehavearapidproductionupdate,replenishmentstorestwiceaweek.Globaleachshopcanbesynchronousupdateiscompletedintwoweeks.Thehighgoodsturnoverratealsospeededupthecustomersbacktothestore.(2)ThecompanyhasagoodoperatingconditionandgrowthspaceInrecentyears,ZARApaymoreattentiontomanagement.Wehaveacertainadvantageandhugedevelopmentpotential.(3)StrongabilityoffinancialmanagementKnowreductionofeachlinkinstock,thatcaninthelargerscaleofoperationconditions,growthprofitability.Therefore,Zaralooksattheoverallcapacityandcentralizedconfigurationresources,eliminatetheshortboard,strengtheningtheweaklink.(4)Reasonableman-machineratioandreasonablestructureofhumanresourcesDisadvantage(1)CorporatestrategydevelopmentstartedslowlyZARAalthoughovertheyearscontinuedtoacceleratedevelopment,formedacertainscaleandability,especiallyonthestrategicdevelopmentofjointmergerandacquisition.intheprocessofdevelopmentspeed,developmentprocessalsoaffectstheZARA,ZARAstrategybecomesthekeyissueinthecrucial.(2)TherelativelackoftalentofprofessionaldepartmentsClothingcompanycompetitionisultimatelyatalentcompetition,inthisindustry,especiallythedemandforseniordesigner.currentlyinurgentneedofyoungandcreativeideaofthedesignertojoin.zara2013spring/summer