中欧商学院MBA教材

Conscientiousness,Innovation,andExcellenceCEIBSMBA:No.1inAsiaforFourConsecutiveYears(2004-2007)Top100(No.11in2007)GloballyforSixConsecutiveYears(2002-2007)—FinancialTimesNo.1in“TheMostValuableFull-timeMBAProgrammesinChina”forThreeConsecutiveYears(2005-2007)—Forbes/ChinaMessagefromMBADirectorsWhoWeAreWhatWeOfferBeyondtheClassroomFacilitateYourFutureALandofDreamsJoinUs01022129333741TheCEIBSDifferenceMessagefromMBADirectorsCEIBSisuniquelypositionedtocultivatetheseessentialbusinessskillsandinsightsinourMBAgraduates.OurkeyadvantageisthestrengthanddiversityoftheCEIBScommunity.CEIBSbringstogetherfaculty,studentsandalumniwithprofessionalexperienceindozensofcountriesandindustries.AsthelongestrunningMBAprogrammeinChina,CEIBShasbuiltanetworkthatreachesdeepintoChineseandinternationalbusinesscircles.WhenCEIBScommunitymemberscometogethertodiscussbusinessandsolveproblems,thereissuretobedebate.CEIBS’interactiveteachingmethods,consultingprojects,clubactivitiesandinternationalexchangeprogrammeensurethatdebatingopportunitiesaresustainedthroughouttheMBAprogramme.Workingthroughtheirdifferencesinculture,backgroundandknowledgeeverydayfor18months,CEIBSstudentseventuallydevelopsensitivities,skillsandcompetenciesthatcannotbeattainedelsewhere.ThisiswhereCEIBStrulyexcels.Itiswhatrecruitersfromworld-classcompanieshavecometorecogniseastheCEIBSdifference.TheCEIBSMBAisahighlyintensive,value-addedprocessforpeoplewhoaredrivenbythedesiretomakeadifference,inChinaandabroad.Itisaplacetofullyexploreanddevelopyourpotential,andaninvestmentwiththebestreturninyourselfandyourfuturecareer.Ourbeautifulcampus,close-knitcommunity,andworld-classfacilitiescreatealearningenvironmentunparalleledinChina.Weinviteyoutoexploreforyourselfbyreadingthebrochure,visitingourwebsiteandvisitingourcampus.WelookforwardtomeetingyouatCEIBS.Prof.LydiaPriceAssociateDean,CEIBSAcademicDirector,MBAProgrammeMs.YvonneLiOperationsDirector,MBAProgrammeWelcometoChinaEuropeInternationalBusinessSchool!China’srapidlychangingeconomyfavorsmanagerswhoaredecisiveinthefaceofuncertaintyyetflexibleandopen-mindedinimplementingdecisions;whoaredeeplyknowledgeableofbusinessfundamentalsyetmindfuloflocalbusinesscustomsandsensitivities;whoareawareofinternationalbestpracticesyetinnovativeincraftingtheirownsolutionstotheproblemathand.2CEIBSMBA2008TheChinaEuropeInternationalBusinessSchool(CEIBS)isanon-profitjointventureestablishedinShanghaiin1994underanagreementbetweentheChinesegovernmentandtheEuropeanCommission.Itspredecessor,theChina-ECManagementInstitute(CEMI),waslaunchedinBeijingin1984.Currently,CEIBSoperatesamaincampusinShanghai,arepresentativeofficeandteachingfacilitiesinBeijingandShenzhen.TheschoolwillalsobuildaBeijingcampusby2008.CEIBSwasthefirstbusinessschoolinChinesemainlandtoofferafull-timeMBA,anExecutiveMBAandawidearrayofexecutiveeducationprogrammes.ItisChina’slongestrunningschoolofmanagementeducation.WidelyrecognisedasthebestbusinessschoolinAsia,CEIBSstandsasashowcaseoftheachievementsofChina’sreformandopeningup,andasarolemodelofsuccessfulco-operationbetweenChinaandEurope.Sinceitsestablishment,theSchoolhasreceivedtremendoussupportfromtheChinesegovernmentaswellasfromtheEUanditsmemberstates.In2003,China’sfirstEUPolicyPaperspecificallystatedthat“moreworkshouldbedonewiththeChinaEuropeInternationalBusinessSchooltodevelopmoretopbusinessprofessionalsbyenhancingandexpandingacademicandbusinessexchangesatalllevels.”AJointVentureinEducation“CEIBSisoneoftheworld’sleadingbusinessschools,andfocusedonChina.NootherbusinessschoolcanmatchCEIBS’excellenceinthismostrelevantmarket.”Prof.RolfD.CremerDeanandVicePresident,CEIBSMissionTosupportChina'seconomicdevelopmentandtofurtherChina'sintegrationintotheworldeconomybypreparinghighlycompetent,internationally-orientedbusinessleaderscapableofworkingwithintheChineseeconomicenvironment,whileadaptingtothedrivingforcesofbusinessglobalization,internationalcompetition,andinternationalco-operation.Photographer:LiYunlu,Samuel4CEIBSMBA2008CEIBSMBAprogrammeisdesignedtopreparetalentedyoungpeoplewithcareeraspiration,managerialpotential,andinternationalorientationforacareerasglobalbusinessleadersoftomorrow.Itissecuredbytheperfectmixofour:Experiencedfacultyfrommorethanadozencountries,withstrongreputationforauthoritativebusinessexpertise,especiallyonChinaElitestudentbodyfromover30countriesandterritories,withexperiencesthatspanaspectrumofindustriesandorganisationsThemostextensivenetworkofMBAandEMBAalumniinChinesemainland,withnear6,000membersandanadditional1,000addedannuallyaroundtheworldWell-integratedcurriculumthatbalancestheoryandpractice,hardskillsandsoftskills,aswellasglobalperspectiveandlocalunderstandingsInternationalexchangepartnershipswithover30leadingbusinessschools,mostofwhichareamongtheglobaltop50listoftheFinancialTimesMostengagingandexcitingactivitiesbeyondtheclassroom,includingcompetitionsandsimulations,seminarsandforums,functionsandpartiesProfessionalcareerdevelopmentservicesandworld-classcorporaterecruitersUnparalleledlearningenvironmentcreatedbybeautifulcampusofeast-w