专题一：品牌营销管理实务

SLTSSGFSFOSBOSBOSBPOPOSBIESIESIESIESSOSTSDCATALOGOSBOSBR&ROVERVIEWIESIESP&R/..3+33SLT+SSG+FSF3TSD+SOS+PAE63+33SLT+SSG+FSF3TSD+SOS+PAESLTSSGOSBIESFSFTSDSOSOSBIESPAE3+33SLTSSGFSF3TSDSOSPAEDVMMMUMKAMSR1Nodata,notalk2Resut-oriented3ClearOGSM4ENS-easyneststep5InitiatveandInnovative6ReasonableespensesSLTSSGFSFSLTSSGOSBIESFSFSLTSLTSLTSalesLeadershipTeamSLT11232123312OSBSLT1SLT51SLT12SLTSSGOSB3SLT2SLTSLT6SSGFSF12SLT1123SLT2123312345SLTSSGSSG6SLTSSGSSGSSGSalesSecretaryGroupOSBIESSSGSLTFSFSSG1OSB1———2OSB2IES12SLTFSF3SLTFSFSSG1SSG8SSG2OSBSLTOSBOSBSSG11SSG2SSG34IESIES5SSG6OSBOSB782123312IES3FSFFSFFSFFieldSalesForceFSFSLTSLTFSF11234212345FSF112212MMMarketManager,SLT11SLT234521234512UM(UnitManager)11234521234512KAM(KeyAccountManager)11234521234512OSBOSBOSBOSBOSBOPSPBC7OSBOSBPOPOSBOSBOSBOTROSBOSBSLTSSGOSB:Order-Shipment-Billing()OTROrder-To-Remittance()SLTSalesLeadershipTeam()SSGSalesSecrtaryGroup()SLTSSGOSBOSBOSBOSBOSBCustomerOuder()Event()OSB1SLTCustomer()SLT2CSRSCRBCRCSRSCRCSRBCR3SOPOSBOSBOSBOSBOSB1OP(OrderProcessing)STSLTOSBSLT2SP(Shipment)2498%48SLT3BC(Billing&Collection)90%5OSBOSBOPSPRBCPPOrderOprocossingordergowtaSSGOA(orderaccepttancce)SSG2SSGQC(qualificationcheck)1SGSSGSSG4assignmentcheckSSGSSGSSGSLTCC(CreditCheck)---5-1SSG5-2SLT5-320%SLT5-420%ST5-5ST(SpecialTreztment)5-6SSGSTSLTSLTSLTSSGST5-7SLT(ManagerApproval)---6-1SSGQCACCCSLTBC(Billgeneration)---7-1SSGMA7-27-3SSGSPSPshipmentBTBillransmission---1-1BTSSG2-2SSG3-3SSGOSB-001BP(BillProcessing)---2-12-2FD(FreinhtPreparation)---3-13-24TTF(TredaryToFreighter)---4-1244-24-34-45SVShipmentVerfication---5-15-2OSB-002SSGSSG5-3SSGSSG(OSB-003)BC()BC(Billing&Collection)Wp(WeeklyPlan)---1-1SSGBCRCSR1-2BCROSB--006IA(InformAccount)---2-1BCROSB-006OSB-0072-2BCROSB-007AC(AccountChedk)---3-1OSB-0073-2BCRSLTAR(AccountRemittance)---4-14-2SSG5RT(RemittanceTrasmission)---5-1BCR5-2BCRCSR6UAR-1(UpdateAccount/Receivable)----1SSGCSRBCROSB-005;7UAR-2(UpdateAccount/Receivable)----27-1SSG7-28RRRenittanceReceived---8-1SLT8-2CMRCMR(CreditManagementRegulations),CMR12310=/90*+*SSGSLTSLT1SLT80%23SLT44:00SSGSSG5SSG6SSGSLT7SSGFSF8SSG9SSG