品牌个性感知对购买意愿的影响机理研究

大连理工大学硕士学位论文品牌个性感知对购买意愿的影响机理研究姓名：赵玥申请学位级别：硕士专业：企业管理指导教师：董大海20060601品牌个性感知对购买意愿的影响机理研究作者：赵玥学位授予单位：大连理工大学参考文献(85条)1.ParkCW.JaworskiBJ.McInnisDJStrategicbrandimage-conceptmanagement19862.KellerKLConceptualizing,measuringandmanagingcustomer-basedbrandequity19933.KellerKLStrategicBrandManagement,Building,Measuring,andManagingBrandEquity19984.李羿锋.钟震玲查看详情5.PlummerJTHowpersonalitymakesadifference19846.朴广春三枪品牌个性化研究[学位论文]硕士20007.OlivierEchaudemaisonEverybrandhastohaveitsownpersonality20028.程华报纸品牌个性塑造[学位论文]硕士20039.AakerJDimensionsofBrandPersonality1997(08)10.PlummerJTBrandpersonality:astrategicconceptformultinationaladvertising198511.JamesGHelgeson.MagneSupphellenAconceptualandmeasurementcomparisonofself-congruityandbrandpersonality--Theimpactofsociallydesirableresponding2004(02)12.陈卓浩.鲁直.蒋青云品牌个性对品牌态度的影响机制研究200513.FishbeinMReadingsinAttitudeTheoryandMeasurement196714.AjzenI.FishbeinMBelief,Attitude,IntentionandBehavior:AnIntroductiontoTheoryandResearch197515.AjzenI.FishbeinMUnderstandingAttitudesandPredictingSocialBehavior,EnglewoodCliffs198016.MalhotraNareshKSelfConceptandProductChoice:AnIntegratedPerspective1988(09)17.SirgyMJSelf-conceptinconsumerbehavior:acriticalreview198218.查看详情200519.喻国明媒介的市场定位200020.KellerKevinLStrategicBrandManagement199821.莱斯利·德·彻纳东尼品牌制胜200222.卢泰宏.邝丹妮整体品牌设计199823.宋秩铭.庄淑芬.白崇亮奥美的观点199724.EpsteinSeymourTraitsareAliveandWell197725.LevySidneyJSymbolsforSales1959(04)26.Malhotra.NareshKSelfConceptandProductChoice:AnIntegratedPerspective198827.AjzenI.TimkoCCorrespondencebetweenhealthattitudesandbehavior1986(07)28.KellerKevinLConceptualizing,Measuring,andManagingCustomer-BasedBrandEquity1993(1-22)29.GodinGImportanceoftheemotionalaspectofattitudetopredictintention198730.FiskeSTSchematriggeredaffect:Applicationstosocialperception198231.O'DonohoeS查看详情1994(8-9)32.LoweR.EvesF.CarrollDTheinfluenceofaffectiveandinstrumentalbeliefsonexerciseintentionsandbehavior:Alongitudinalanalysis200233.ValoisP.DesharnaisR.GodinGAcomparisonoftheFishbeinandAjzenandtheTriandisattitudinalmodelsforthepredictionofexerciseintentionandbehavior198834.AjzenI.DriverBLApplicationofthetheoryofplannedbehaviortoleisurechoice199235.DavidPFrench.StephenSutton.SusieJHenningsTheimportanceofaffectivebeliefsandattitudesinthetheoryofplannedbehavior:predictingintentiontoincreasephysicalactivity2005(09)36.BaronReuben.DavidAKennyTheModerator-MediatorVariableDistinctioninSocialPsychologicalResearch:Conceptul,Strategic,andStatisticalConsiderations1986(06)37.AakerJ.VBenet-martinez.JordiGaroleraConsumptionSymbolsasCarriersofCulture:AStudyofJapaneseandSpanishBrandPersonalityConstructs200138.黄胜兵.卢泰宏品牌个性维度的本土化研究[期刊论文]-南开管理评论2003(1)39.DavidAAaker创建优势品牌200440.JillianCSweeney.GeoffreyNSoutar.LesterWJohnsonTheroleofperceivedriskinthequality-valuerelationship:astudyinaretailenvironment1999(01)41.RussellWBelkPossessionsandtheExtendedSelf198842.SusanFournierAConsumer-BrandRelationshipFrameworkforStrategicBrandManagement199443.DolichICongruencerelationshipbetweenself-imageandproductbrands1969(02)44.SirgyMJ.JobarJS.SamliACSelf-congruityversusfunctionalcongruity:predictorsofconsumerbehavior1991(07)45.AbeSAninvestigationofconstructvalidityandgeneralizabilityoftheselfconcept:self-consciousnessinJapanandtheUnitedStates1996(3-4)46.BellingerD.SteinbergE.StantonWThecongruenceofstoreimageandselfimage197647.GardnerBurleighB.SidneyJLevyTheProductandtheBrand1955(04)48.GrubbE.HarrissonLConsumerself-concept,symbolismandmarketbehaviour:atheoreticalapproach1967(10)49.MalhotraNareshKSelfConceptandProductChoice:AnIntegratedPerspective198850.LevySidneyJSymbolsforSales1959(04)51.MichaelJRyanBehavioralIntentionFormationtheInterdependencyofAttitudinalandSocialInfluenceVariables198252.MannettiL.PierroA.LiviSExplainingconsumerconduct:Fromplannedtoself-expressivebehavior200253.JulieFitzmauriceIncorporatingConsumers'MotivationsintotheTheoryofReasonedAction2005(11)54.温忠麟.张雷.侯杰泰.刘红云中介效应检验程序及其应用[期刊论文]-心理学报2004(5)55.KevinLKeller战略品牌管理199856.EaglyAH.ChaikenSThepsychologyofattitudes199357.KoballaTRThedeterminantsoffemalejuniorhigh-schoolstudents'intentionstoenrollinelectivephysicalsciencecoursesinhigh-school:Testingtheapplicabilityofthetheoryofreasonedaction198858.SheppardBH.HartwickJ.WarshawPRThetheoryofreasonedaction:Ameta-analysisofpastresearchwithrecommendationsformodificationsandfutureresearch198859.WilliamBDodds.KentBMonroe.DhruvGrewalEffectsofprice,brand,andstoreinformationonbuyers'productevaluations1991(08)60.RichardPBagozzi.JohannBaumgartenAnInvestigationintotheRoleofIntentionsasMediatorsoftheAttitude-BehaviorRelationship198961.EdwardF.McQuarrieAnAlternativetoPurchaseIntentions:TheRoleofPriorBehaviorinConsumerExpendituresonComputers1988(10)62.SeymourBanksTheRelationshipBetweenPreferenceandPurchaseofBrands1950(10)63.GeorgeKatonaThePowerfulConsumer196064.BlairH.Sheppard.JonHartwick.PaulRWarshawTRA:Ameta-analysisofpastresearchwithrecommendationsformodificationsandfutureresearch198865.BielAlexanderConvertingImageintoEquity199366.毛志雄中国部分项目运动员对兴奋剂的态度和意向：TRA与TPB两个理论模型的检验[学位论文]博士200167.Richa