品牌危机管理研究

品牌危机管理研究作者：张玲学位授予单位：首都经济贸易大学被引用次数：7次参考文献(35条)1.佘廉企业预警管理理论19992.罗伯特希斯危机管理20013.杰弗里R卡波尼格罗危机顾问20014.苏伟伦危机管理20005.张岩松企业公共危机管理20006.陈迅危机决策20017.迈克尔里杰斯特.陈向阳.陈宁危机公关19958.刘凤军品牌运营论20009.晓钟品牌资本运营之势199910.鲍勇剑.陈百助危机管理200311.高民杰企业危机预警200312.朱延智企业危机管理200313.凯文莱恩凯勒.李乃和.李凌.沈维.曹晴战略品牌管理199814.叶明海品牌创新与品牌营销200115.魏加宁危机与危机管理199416.曾朝晖品牌危机管理199817.何佳迅品牌形象策划--透视品牌经营200018.诺尔卡非勒.王建平战略性品牌管理200019.王德中企业战略管理199920.StobertAlternativeMethodsofBrandValuation198921.AakerDATheValueofBrandEquity199222.KellerK.LConceptualizingMeasuringandManagingCustomer-BasedBandEquity199323.AakerDavidABuildingStrongBrands199624.LowGeorgeS.CharlesWLambJrTheMeasurementandDimensionalityofBrandAssociations200025.RothMartinSTheEffectsofCultureandSocio_EconomicsonthePerformanceofGlobalBrandImageStrategies199526.FeldwickPaulWhatisBrandEquityAnyway,andhowdoyoumeasureit?199827.AlexaBellHowtoPlanforPotentialCorporateCrisis200028.CamaronGRamsayProtectingYourBusiness-fromEmergencyPlanningtoCrisis199929.StevenFinkDealingWiththeNewsMediaDuringacrisis199830.ScottDavis.BeReal.BePreparewhenthecrisishits199931.NormanRAugustineManagingthecrisisyoutriedtoprevent1995