品牌声誉、品牌信任与品牌忠诚关系研究——以手机行业为例

浙江大学硕士学位论文品牌声誉、品牌信任与品牌忠诚关系研究——以手机行业为例姓名：何庆丰申请学位级别：硕士专业：企业管理指导教师：徐金发20060601品牌声誉、品牌信任与品牌忠诚关系研究——以手机行业为例作者：何庆丰学位授予单位：浙江大学参考文献(129条)1.AakerDA.KellerKLConsumerevaluationsofbrandextensions1990(01)2.AakerDAManagingbrandequity:capitalizingonthevalueofabrandname19913.AakerDAMeasuringbrandequityacrossproductsandmarkets1996(03)4.AlbaJW.WesleyHDimensionsofconsumerexpertise1987(04)5.BaldingerAL.RubinsonJInsearchoftheholygrail:arejoinder1997(01)6.AlivinAAThemismanagementofbrandequity19937.AnandaGAnexperimentalexaminationofassurerreputationwithinamuli-assuranceservicecontext20018.ParasuramanA.ZeithamlVA.BerryLThebehavioralconsequencesofservicequality1996(02)9.ArjunCBrandreputationaffectstheadvertising-brandequitylink2002(5-6)10.AssaelHMarketingprickles＆strategy199311.BalmerJMCorporateidentityandtheadventofcorporatemarketing1998(01)12.BanksSTherelationshipsofbrandpreferencetobrandpurchase1968(02)13.BarneyJB.HansenTTrustworthinessasasourceofcompetitiveadvantage1994(03)14.BerensG.CeesBM.VanRCorporateassociationsintheacademicliterature:threemainstreamsofthoughtinthereputationmeasurementliterature2004(02)15.BemsteinDCompanyimageandreality:acritiqueofcorporaecommunications1984(02)16.BhaskarB.BowonderBInnovationasanenhancerofbrandpersonality:globalizationexperienceoftitanindustries2001(01)17.BoonSD.HolmesJGThedynamicsofinterpersonaltrust:resolvingunceaaintyinthefaceofrisk,cooperationandprosocialbehavior199118.BoydHW.WalkerOC.LarrecheJcAstrategicapproachwithaglobalorientation1995(03)19.BrownGHBrandloyalty-factoffiction1952(06)20.CarrollABAthree-dimensionalconceptualmodelofcorporateperformance1979(04)21.ChernatonyLDBrandmanagementthroughnarrowingthegapbetweenbrandidentityandbrandreputation1993(01)22.DahlenMBAdsthroughanewlens2001(04)23.DavidK.PaulRM.JohnRRationalcooperationinthefinitelyrepeatedprisoner'Sdilemma1982(02)24.DaviesG.ChunR.VinhasDSThepersonificationmetaphorasameasurementapproachforcorporatereputation2001(02)25.DaviesG.ChunR.VinhasDSCorporatereputationandcompetitiveness200326.DayGSAtwo-dimensionalconcepttobrandloyalty1996(09)27.DeepakS.JagdipS.BarrySConsumertrust,valueandloyaltyinrelationalexchanges2002(03)28.DeutschDeutshMTheconsumptionofperformance1973(02)29.DoddsWB.MonroeKB.GrewalDEffectsofprice,brand,andstoreinformationonbuyer'Sproductevaluations1991(08)30.DozierDMImage,reputationandmasscommunicationeffects1993(02)31.DwayneB.PedroSCTheroleofcommunicationandtrustinexplainingcustomerloyalty:anextensiontotheECSImodel2004(9-10)32.ElenaDB.JoseLMABrandtrustinthecontextofconsumerloyalty2001(11-12)33.ElenaDB.JoseLMADevelopmentandvalidationofabrandtrustscaleacrossproductcategories:aconfirmatoryandmultigroupinvarianceanalysis2002(01)34.ElenaDB.JoseLMADoesbrandtrustmattertobrandequity2005(2-3)35.EvaM.LeslieDCTheeffectofbrandextensionstrategiesuponbrandimage2004(01)36.FarrA.HollisNWhatdoyouwantbrandtobewhenitgrowup:bigandstrong1997(04)37.FazioR.ZannaMEAttitudequalitiesrelatingtothestrengthoftheattitudeaccessibility198938.FishbeinM.AjzenIBelief,attitude,intentionandbehaviour197539.FombrunCJ.ShanleyMWhat'sinaname?reputationbuildingandcorporatestrategy1990(02)40.FombrunCJReputation:realizingvaluefromthecorporateimage199641.FombrunCJ.RielCVThereputationallandscape1997(02)42.FredSAnexaminationoftheeffectofproductperformanceonbrandreputation,satisfactionandloyalty1993(09)43.GassenheimerJB.FranklinSH.CharleneJDTheroleofeconomicvalue,socialvalueandperceptionsoffaimessininterorganizationalrelationshipretentiondecisions1998(01)44.GeokTL.SookHLConsumers'trustinabrandandthelinktobrandloyalty1999(04)45.GeyskensL.StecnkampJB.KumarNGeneralizationsabouttrustinmarketingchannelrelationshipsusingmeta-analysis1998(03)46.GoldbergRCorporateimage,businesscompetencyvssocialconscience199847.GotsiM.WilsonAMCorporatereputation:seekingadefinition2001(01)48.GrayER.BalmerJMTManagingcorporateimageandcorporatereputation1998(05)49.GrewalD.KrishnanR.JulieBTheeffectofstorename.brandnameandpricediscountsonconsumers'evaluationsandpurchaseintentions1998(04)50.GuidoB.CeesBM.VanRCorporateassociationsintheacademicliterature:threemainstreamsofthoughtinthereputationmeasurementliterature2004(02)51.HaudhuriA.HolbrookMBThechainofeffectsfrombrandtrustandbrandaffecttobrandperformance:theroleofbrandloyalty2001(04)52.HerbigP.MilewiczJTherelationshipofreputationandcredibilitytobrandsuccess1993(03)53.HerbigP.MilewiczJEvaluatingthebrandextensiondecisionusingamodelofreputationbuilding1994(01)54.HerbigP.MilewiczJTobeornottobecrediblethatis:amodelofreputationandcredibilityamonycompetingfirms1997(03)55.HiscockJMosttrustedbrands2001(01)56.HolbrookPCQualityandvalueintheconsumptionexperience198557.HaHYFactorsinfluencingconsumerperceptionsofbrandtrustonfine2004(4-5)58.JacobyJ.JerryCO.RafaelAHPrice,brandname,andproductcompositioncharacteristicsasdeterminantsofperceivedquality1971(06)59.JacobyJ.ChestnutRWBrandloyaltymeasurementandmanagement199060.KarenC.ElizabethGO.SridharRThereputationindex:measureandmanagingcorporatereputation2003(02)61.KellerKLConceptualizing,measuring,andmanagingcusto