品牌拥护对重复购买意愿影响的实证研究

大连理工大学硕士学位论文品牌拥护对重复购买意愿影响的实证研究姓名：郝方芳申请学位级别：硕士专业：企业管理指导教师：董大海20060619品牌拥护对重复购买意愿影响的实证研究作者：郝方芳学位授予单位：大连理工大学参考文献(63条)1.UrbanGlenLCustomerAdvocacy:ANewErainMarketing20052.LawerChrisBuildingtrustandrelationshipsthroughcustomeradvocacy[AnOMCGroupwhitepaper]20053.JohnMartinHarnessingandLeveragingthePowerofReferrals:IncreaseSalesandImproveyourMarketingROIthroughCustomerAdvocacy20054.UrbanGlenLTheEmergingEraofCustomerAdvocacy2004(02)5.WraggTim查看详情2004(187)6.金玉芳消费者品牌信任研究[学位论文]博士20057.卢泰宏.周志民基于品牌关系的品牌理论:研究模型及展望[期刊论文]-商业经济与管理2003(2)8.Harrison-WalkerJThemeasurementofword-ofmouthcommunicationandaninvestigationofservicequalityandcustomercommitmentaspotentialantecedents2001(01)9.AndersonECustomersatisfactionandwordofmouth1998(01)10.Fullerton,G.TaylorSMediating,interactiveandnon-lineareffectsinservicequalityandsatisfactionwithservicesresearch2002(02)11.Fullerton,GWhendoescommitmentleadtoloyalty2003(04)12.BlackstonMaxOBSERVATIONS:BUILDINGBRANDEQUITYBYMANAGINGTHEBRAND'SRELATIONSHIPS2000(06)13.DoyleBill.RonShevlin.TomWatsonWhatSatisfiesFinancialServicesConsumers200414.DonESchultzValuingabrand'sadvocates2000(04)15.GarrettAlexanderServiceExcellenceAwards(2004)2004(zk)16.RanaweeraChatura.PrabhuJaideepOntherelativeimportanceofcustomersatisfactionandtrustasdeterminantsofcustomerretentionandpositivewordofmouth2003(01)17.FullertonGordonTheImpactofBrandCommitmentonLoyaltytoRetailServiceBrands2005(02)18.EtzelMichaelJ.SilvermanBernardIAManagerialPerspectiveonDirectionsforRetailCustomerDissatisfactionResearch1981(03)19.李怀祖管理研究方法论200420.迈克尔R所罗门.张硕阳消费者行为200321.ChurchillGAAParadigmfordevelopingbettermeasuresofmarketingconstructs197922.PaulJPeterConstructvalidity:Areviewofbasicissuesandmarketingpractices198123.中国手机设计业研究年度报告(2005-2006)24.报告显示:中国城市家庭手机普及率超西欧25.陈明亮生命周期不同阶段客户重复购买意向决定因素的实证研究[期刊论文]-管理世界2002(11)26.菲利普·科特勒.梅清豪营销管理200327.Parasuraman,A.ZeithamlVA.BerryLLSERVQUAL:AMultiple-ItemScaleforMeasuringCustomerPerceptionsofServiceQuality198828.Parasuraman,A.ZeithamlVA.BerryLLRefinementAndReassessmentoftheSERVQUALScale199129.Oliver,R.LAConceptualModelofServiceQualityandServiceSatisfaction:CompatibleGoals,DifferentConcepts199330.HallowellRTheRelationshipofCustomerSatisfaction,CustomerLoyalty,andProfitability:AnEmpiricalStudy199631.BoltonRN.LemonKNADynamicModeloftheDurationofTheCustomer'sUsageofServices:UsageasanAntecedentandConsequenceofSatisfaction199932.GarbarinoEllen.JohnsonMarkSDifferentRolesofSatisfaction,TrustandCommitmentforRelationalandTransactionalConsumers199933.德尔I霍金斯.罗格J贝斯特.肯尼思A科尼.符国群消费者行为学200034.Heskett,J.L.SasserWE.SchlesingerLATheServiceProfitChain199735.戴维刘易斯.达瑞恩布里格.江林新消费者理念200236.Gale,BradleyTManagingcustomerValue199437.Woodruff,R.BCustomerValue:theNestSourceforCompetitiveAdvantage1997(02)38.Bolton,R.N.DrewJHAMultistageModelofCustomers'AssessmentsofServiceQualityandValue199139.Oh,HaemoonDiners'PerceptionsofQuality,Value,andSatisfaction,CornellhotelandRestaurantadministrationQuarterly,APracticalViewpoint200040.OhHServiceQuality,CustomerSatisfaction,andCustomerValue:AHolisticPerspective199941.董大海基于顾客价值构建竞争优势的理论与方法研究[学位论文]博士200342.白长虹.刘炽服务企业的顾客忠诚及其决定因素研究[期刊论文]-南开管理评论2002(6)43.白长虹.范秀成.甘源基于顾客感知价值的服务企业品牌管理[期刊论文]-外国经济与管理2002(2)44.汪纯孝.韩小芸.温碧燕顾客满意感与忠诚感关系的实证研究[期刊论文]-南开管理评论2003(4)45.Rom'n,SergioTheImpactofEthicalSalesBehaviouronCustomerSatisfaction,TrustandLoyaltytotheCompany:AnEmpiricalStudyintheFinancialServicesIndustry2003(19)46.SelnesFredAnExaminationoftheEffectofProductPerformanceonBrandReputation,SatisfactionandLoyalty1993(09)47.ChaudhuriArjun.HolbrookMorrisBTheChainofEffectsfromBrandTrustandBrandAffecttoBrandPerformance:TheRoleofBrandLoyalty2001(02)48.AydinSerkan.OzerGokhanTheanalysisofantecedentsofcustomerloyaltyintheTurkishmobiletelecommunicationsmarket2005(7-8)49.CroninJJ.TaylorSAMeasuringServiceQuality:AReexaminationandExtension199250.StevenATaylor.KevinCeluch.StephenGoodwinTheimportanceofbrandequitytocustomerloyalty200451.BakerDA.CromptonJLQuality,SatisfactionandBehavioralIntentions200052.AndersonEW.SullivanMWTheAntecedentsandConsequencesofCustomerSatisfactionforFirms199353.Gotlieb,J.B.GrewalD.BrownSWConsumerSatisfactionandPerceivedQuality:ComplementaryorDivergentConstructs199454.Williams,DRGreatexpectationsandtheLimitstoSatisfaction:AReviewofRecreationandConsumerSatisfactionResearch198855.LapierreJ.FiliatraultP.ChebatJCValueStrategyratherthanQualityStrategy:ACaseofBusiness-to-BusinessProfessionalServices199956.汪纯孝.温碧燕.姜彩芬服务质量、消费价值、旅客满意感与行为意向[期刊论文]-南开管理评论2001(6)57.PatriciaHuddleston.JudithWhipple.AmyVanAukenFoodstoreloyalty:Applicationofaconsumerloyaltyframework200458.CroninJRJJ.BradyMK.TomasGMAssessingtheEffectsofQuality,Value,andCustomerSatisfactiononConsumerBehavioralIntentionsinServiceEnvironments200059.PeyrotMark.VanDorenDorisEffectofaclassactionsuitonconsumerrepurchaseintentions1994(02)60.PattersonPaulG.SprengRichardAModellingtherelationshipbetweenperceivedvalue,satisfactionandrepurchaseintentionsinabusiness-to-business,servicescontext:anempiricalexamination1997(05)61.MittalVikas.RossWilliamT.BaldasarePatrickMTheAsymmetric