中怡康-PHILIPS彩电7月市场销售表现及分析报告

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CTVRegionAnalysisTCL1Jun.2004ProvidedbyChinaMarketMonitorCo.(CMM)MarketValueShareTrendinTCL1Region%02468101214161820Changhong141515.616.218.718.716.116.517.71516.516.3TCL17.416.915.916.816.414.817.617.815.215.815.414.8Konka14.61513.513.312.812.913.813.515.414.813.314HiSense11.59.68.610.710.7109.81211.71211.813.8SKYWORTH-RGB13.812.613.413.112.312.414.913.312.513.311.913.3Haier6.356.65.36.65.66.36.46.45.85.16.1Xoceco5.35.155.44.44.643.84.856.75.5Philips4.556.35.44.94.24.14.64.44.53.93.6Jul.2003AugSepOctNovDecJan.2004FebMarAprMayJunMarketVolumeShareTrendinTCL1Region%0510152025Konka18.420.618.217.717.217.717.316.41919.61817.5Changhong16.517.818.719.42222.219.62020.218.318.317.4HiSense12.210.89.81211.51210.912.813.31414.315.7TCL17.518.217.617.917.315.718.118.115.415.71715.5SKYWORTH-RGB15.513.414.713.612.713.415.413.612.812.812.414.3Haier6.95.97.667.876.97.77.77.16.97.4Xoceco4.64.54.54.43.63.73.33.33.94.554.9Philips2.32.53.12.82.42.22.12.32.22.11.91.7Jul.2003AugSepOctNovDecJan.2004FebMarAprMayJunVolumeShareTrendin21”Segment(TCL1)%20.423.124.425293024.925.423.522.621.420.219.323.220.220.619.218.816.120.123.220.617.915.517.117.416.715.213.81814.316.214.911.39.512.510.311.811.411.712.913.714.415.711.513.211.810.911.511.811.3147.26.57.96.59.37.779.310.29.29.39.43.83.232.32.22.52.53.33.43.12.84.40.810.7110.81.41.81.51.71.31.30.80.60.50.70.60.50.50.40.30.30.30.319.416.914.510.510.311.713.29.805101520253035Jul.2003AugSepOctNovDecJan.2004FebMarAprMayJunChanghongKonkaTCLHiSenseSKYWORTH-RGBHaierXocecoSanyoPhilipsVolumeShareTrendin25”Segment(TCL1)%18.919.91818.919.718.219.220.317.417.519.218.814.613.212.614.214.113.214.215.215.115.618.215.317.118.118.618.221.520.32119.117.218.917.117.718.718.915.917.817.61716.314.91516.214.413.714.915.411.314.68.68.510.58.59.88.39.397.78.47.57.24.33.33.932.11.61.41.71.74.47.14.40.60.50.40.70.50.40.60.70.60.80.70.90.80.70.70.80.80.50.30.60.50.40.40.612.220.422.619.215.614.217.712.60510152025Jul.2003AugSepOctNovDecJan.2004FebMarAprMayJunTCLHiSenseChanghongKonkaSKYWORTH-RGBHaierXocecoSanyoPhilipsVolumeShareTrendin29”Segment(TCL1)%17.916.417.216.716.316.81816.815.617.315.817.114.916.815.91413.614.715.216.216.916.316.219.319.719.119.418.316.818.117.818.215.813.714.515.117.216.514.91613.314.314.51210.99.710.912.111.612.513.313.76.14.36.35.36.37.16.76.77.465.96.65.46.15.66.35.25.54.744.95.35.75.94.65.15.85.14.84.44.44.94.94.343.811.41.21.10.71.3111.10.90.81.313.919.616.913.415.312.110.313.20510152025Jul.2003AugSepOctNovDecJan.2004FebMarAprMayJunSKYWORTH-RGBKonkaTCLChanghongHiSenseHaierXocecoPhilipsSonyVolumeShareTrendin33/34”Segment(TCL1)%1612.910.815.71418.315.62219.42021.427.315.313.815.713.614.216.917.120.619.718.318.913.614.415.413.512.213.612.715.514.813.918.71717.221.417.918.81513.715.613.714.6141516.818.114.711.512.710.89.49.59.69.88.67.97.76.410.410.37.76.94.94.16.13.23.91.93.22.72.12.52.52.82.73.44.23.12.7234.13.93.12.42.30.30.60.90.70.610.60.60.70.710.919.116.112.321.218.712.211.111.4051015202530Jul.2003AugSepOctNovDecJan.2004FebMarAprMayJunHiSenseKonkaSKYWORTH-RGBTCLChanghongXocecoHaierPhilipsPanasonicVolumeShareTrendinPTVSegment(TCL1)%18.32021.223.629.934.225.626.430.420.927.832.318.411.811.314.614.31415.413.115.913.112.27.810.27.48.17510.89.98.48.311.7151310.88.3107.69.58.28.210.81615.19.78.410.96.510.285.68.85.675710.28.111.28.76.86.93.433.34.84.53.74.86.24.954.25.386.48.46.78.65.14.83.24.64.75.65.11.322.22.72.42.93.33.93.45.85.44.4147.2711.78.99.710.711.60510152025303540Jul.2003AugSepOctNovDecJan.2004FebMarAprMayJunChanghongTCLLGPhilipsTOSHIBAKonkaPanasonicSAMSUNGSKYWORTH-RGBDistributionAnalysis(TCL1)-—Jun.2004%9391909284717075553745797568707146364221162157416589161516180102030405060708090100ChanghongTCLKonkaHiSenseSKYWORTH-RGBHaierXocecoPhilipsTOSHIBAPanasonicLGweightedDistributionNumericDistributionTurnoverShareValueShare16.314.81413.813.36.15.53.62.72.51.9TCL1–PhilipsDistributionAnalysisJun'04%Notes:GESChainsincludeGuomei,YongleandSuning.78.374.784.433.610065.634.341.856.511.110033.3020406080100120TotalChinaTotalTCL1DepartmentSupermarketGESChainsOtherGESWeightedDistributionNumericDistributionTCL1–PhilipsValueShareTrend%Notes:GESChainsincludeGuomei,YongleandSuning.012345678TotalChina3.93.94.25.24.2444.14.34.84.94.45TotalTCL14.34.556.35.44.94.24.14.64.44.53.93.6Department4.24.35.26.96.44.84.34.75.55.14.84.14.2Supermarket0.50.10.70.50.80.1GESChains0.10.30.10.20.3OtherGES4.54.84.95.84.35.14.23.63.43.94.43.93.3Jun-03Jul-03Aug-03Sep-03Oct-03Nov-03Dec-03Jan-04Feb-04Mar-04Apr-04May-04Jun-04TCL1–PhilipsVolumeShareTrend%Notes:GESChainsincludeGuomei,YongleandSuning.00.511.522.533.54TotalChina21.92.12.82.32.22.22.22.22.52.62.42.6TotalTCL12.32.32.53.12.82.42.22.12.32.22.11.91.7Department2.122.73.63.42.42.52.42.72.52.221.9Supermarket0.20.10.40.20.50.1GESChains0.10.20.10.10.2OtherGES2.52.82.42.72.12.41.91.91.922.11.91.8Jun-03Jul-03Aug-03Sep-03Oct-03Nov-03Dec-03Jan-04Feb-04Mar-04Apr-04May-04Jun-04TCL1–HitListinValueJun'04BrandModelUnitpriceVolumeValueScreenSizeTubeFeatureChanghongHP5188755516112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