基于顾客视角的BtoB品牌成长影响因素及其作用机制研究——在

山东大学博士学位论文基于顾客视角的BtoB品牌成长影响因素及其作用机制研究——在华跨国高科技BtoB品牌的实证研究姓名：王毅申请学位级别：博士专业：企业管理指导教师：王兴元20060920基于顾客视角的BtoB品牌成长影响因素及其作用机制研究——在华跨国高科技BtoB品牌的实证研究作者：王毅学位授予单位：山东大学参考文献(257条)1.MorganRM.HuntSDTheCommitment-TrustTheoryofRelationshipMarketing19942.MayerRC.JHDavis.FDSchoormanAnIntegrativeModelofOrganizationalTrust19953.MoormanChristine.GeraldZaltman.RohitDeshpandeRelationshipsbetweenProvidersandUsersofMarketingResearch:TheDynamicsofTrustwithinandbetweenOrganizations19924.AndersonE.WeitzBTheuseofpledgestobuildandsustaincommitmentindistributionchannels19925.BerryLL.ParasuramanAMarketingServices:CompetingThroughQuality19916.Liljander.PricelindaL.EricJArnouldCommercialFriends:ServiceProvider-ClientRelationshipsinContext1999(04)7.KiordanCM.GriffethRWTheopportunityforfriendshipintheworkplace:Anunderexploredconstructs1995(06)8.GwinnerKevinP.DwayneDGremler.MaryJoBitnerRelationalBenefitsinServicesIndustries:TheCustomer'SPerspectives1998(02)9.FrenzenJonathanK.HarryLDavisPurchasingBehaviorinEmbeddedMarkets199010.SchurrPaulH.JuleLOzanneInfluencesonExchangeProcesses:Buyers'PreconceptionsofaSeller'sTrustworthinessandBargainingToughness198511.MoormanChristine.GeraldZaltman.RohitDeshpandeRelationshipsbetweenProvidersandUsersofMarketingResearch:TheDynamicsofTrustwithinandbetweenOrganizations199212.McAllisterD.JAffect.CognitionBasedTrustasFoundationsforInterpersonalCooperationinOrganization199513.Bromiley.CummingsLLTransactioncostsinorganizationswithtrust14.CummingsLL.PBroomiley.Inkramer.TylerTheOrganizationalTrustInventoryDevelopmentandValidation199615.DeutschMortonTheEffectofMotivationalOrientationonTrustandSuspicion196016.RotterJBAnewscaleforthemeasurementofinterpersonaltrust196717.LewisJD.WeigertAJSocialatomism,holism,andtrust1985(04)18.韩经纶.[芬兰]克里斯廷格罗鲁斯服务管理与营销--基于顾客关系的管理策略200219.BarberBThelogicandlimitsoftrust198320.MayerRC.JHDavis.FDSchoormanAnIntegrativeModelofOrganizationalTrust199521.BarberBThelogicandlimitsoftrust198322.DoneyM.CannonJAnexaminationofthenatureoftrustinbuyer-sellerrelationships1997(04)23.WilsonDavidTAnIntegratedModelofBuyer-SellerRelationships1995(04)24.GeyskensInge.Jan-Benedict.ESteenkampAnInvestigationintothejointEffectsofTrustandInterdependenceonRelationshipCommitment199525.GanesanSDeterminantsoflongtermorientationinbuyer-sellerrelationships199426.MoormanC.ZaltmanG.Deshpande'RFactorsaffectingtrustinmarketresearchrelationships199327.GronroosCServicequality:sixcriteriaofgoodperceivedservicequality198828.ParasuramanA.ZeithamlV.BerryLAconceptualmodelofservicequalityanditsimplicationsforfutureresearch198529.HakanssonHAninteractionapproach198230.WalterA.HolzleK.RitterTRelationshipfunctionsandcustomertrustasvaluecreatorsinrelationships:aconceptualmodelandempiricalfindingsforthecreationofcustomervalue200231.RuyterK.MoormanL.LemminkJAntecedentsofcommitmentandtrustincustomer-supplierrelationshipsinhightechnologymarkets200132.ColemanJFormationsofsocialtheory199033.MoormanC.ZaltmanG.Deshpande'RFactorsaffectingtrustinmarketresearchrelationships199334.CrossR.SmithJCustomerbonding:5stepstolastingcustomerloyalty199635.WilsonD.MummalaneniVBondingandcommitmentinbuyer-sellerrelationships:apreliminaryconceptualization198636.HanS.WilsonD.DantSBuyer-supplierrelationshipstoday199337.MoilerK.WilsonDBusinessmarketing:aninteractionandnetworkperspective199538.PaliwodaS.ThomsonPIndustrialproductclassandmarketbehavior:astudyintheFrenchpackagingmarket198839.HalinenAExchangerelationshipinprofessionalservices;astudyofrelationshipdevelopmentintheadvertisingsector199440.LewickiR.BunkerBTrustinrelationships:amodeloftrustdevelopmentanddecline199541.HutM.SpehTBusinessmarketingmanagement199542.WilsonDCreatingandmanagingbuyer-sellerrelationships[ResearchReport5,InstitutefortheStudyofBusiness-to-BusinessMarkets,Pennsylvania]199043.WilsonD.SoniP.O'KeeffeMModelingcustomerretentionasarelationshipproblem[ResearchReport13,InstitutefortheStudyofBusinessto-BusinessMarkets,Pennsylvania]199544.RarnpelJ.HolmesJ.ZanaMTrustincloserelationships1985(01)45.O'ReillyCCorporations,cultureandcommitment:motivationandsocialcontrolinorganizations198946.HofstedeGCulture'sconsequences198047.SweeneyEP.HardakerGTheimportanceoforganizationalandnationalculture199448.WilliamsJD.HanSL.QuailsWJAconceptualmodelandstudyofcrossculturalbusinessrelationships199849.KaleSH.BarnesJWUnderstandingthedomainofcross-nationalbuyer-sellerinteractions199250.RindfleischAOrganizationaltrustandinterfirmcooperation:anexaminationofhorizontalversusverticalalliances200051.GeyskensI.SteenkampJB.ScheerLK.KumarNTheeffectsoftrustandinterdependenceonrelationshipcommitment:atrans-Atlanticstudy199652.WilsonDAnintegratedmodelofbuyer-sellerrelationships199453.GeyskensI.SteenkampJB.BergadaaMAninvestigationintothejointeffectsoftrustandinterdependenceonrelationshipcommitment54.查看详情199555.ChildersTL.RuekertRWTowardsamodelofcooperativesentimentsandtheirantecedentsinchanneldistribution198656.TeasRK.SibleySDAnexaminationofthemoderatingeffectofchannelmemberfirmsizeonperceptionsofpreferredchannellinkages198057.AndersonE