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1第二十五届“韩素音青年翻译奖”竞赛原文英译汉竞赛原文：GlobalizationAfundamentalshiftisoccurringintheworldeconomy.Wearemovingrapidlyawayfromaworldinwhichnationaleconomieswererelativelyself-containedentities,isolatedfromeachotherbybarrierstocross-bordertradeandinvestment;bydistance,timezones,andlanguage;andbynationaldifferencesingovernmentregulation,culture,andbusinesssystems.Andwearemovingtowardaworldinwhichbarrierstocross-bordertradeandinvestmentaretumbling;perceiveddistanceisshrinkingduetoadvancesintransportationandtelecommunicationstechnology;materialcultureisstartingtolooksimilartheworldover;andnationaleconomiesaremergingintoaninterdependentglobaleconomicsystem.Theprocessbywhichthisisoccurringiscommonlyreferredtoasglobalization.Correspondent:Globalizationhasbeenoneofthemostimportantfactorstoaffectbusinessoverthelasttwentyyears.Howisitdifferentfromwhatexistedbefore?Companiesusedtoexporttootherpartsoftheworldfromabaseintheirhomecountry.Manyoftheconnectionsbetweenexportingandimportingcountrieshadahistoricalbasis.Today,tobecompetitive,companiesarelookingforbiggermarketsandwanttoexporttoeverycountry.Theywanttomoveintotheglobalmarket.Todothismanycompanieshavesetuplocalbasesindifferentcountries.Twochiefexecutiveswilltalkabouthowtheircompaniesdealtwithgoingglobal.Percy2Barnevik,oneoftheworld’smostadmiredbusinessleaderswhenhewasChairmanoftheinternationalengineeringgroupABBandDickBrownoftelecommunicationsproviderCable&Wireless.Cable&Wirelessalreadyoperatesinmanycountriesandiswell-placedtotakeadvantageoftheincreasinglyglobalmarketfortelecommunications.ForDickBrownglobalizationinvolvestheeconomiesofcountriesbeingconnectedtoeachotherandcompaniesdoingbusinessinmanycountriesandthereforehavingmultinationalaccounts.DickBrown:Theworldisglobalizingandthetelecommunicationsindustryisbecomingmoreandmoreglobal,andsowefeelwe’rewell-positionedinthatmarketplace.Youseecurrencymarketsaremoreglobaltied,economiesaregloballyconnected,moresonowadayswithexpandedtrade,moreandmoremultinationalaccountsaredoingbusinessinmany,manymorecountries.We’reacompanyatCable&Wirelessnow,well-positionedtocarrythetrafficandtoprovidetheservicestomoreandmorecompaniesthatnowneedtogettofivecountriesortwelvecountries,we’reoftenthere.Correspondent:WhenPercyBarnevikbecameheadoftheinternationalengineeringgroupABB,histaskwastomakeglobalizationwork.Hedecidedtodividethebusinessintooverathousandsmallercompanies.Inthiswayhebelievedthecompanycouldbebothglobalandlocal.Inansweringthequestion“Howdoyoumakeglobalizationwork?”,PercyBarnevikdescribesthe“globalglue”thatkeepsthe3manydifferentpeopleinABBtogether.Hethenlooksattheneedtomanagethethreecontradictionsofcompany:itisdecentralizedbutcentrallycontrolled,itisbigandsmallatthesametimeanditisbothglobalandlocal.PercyBarnevik:Wehavenowfortenyearsafterourbigmergercreateda“globalglue”wherepeoplearetiedtogether,wheretheydon’tinternallycompete,butsupporteachother,andyouhavegloballeaderswithglobalresponsibilityandyourlocalmanagersworkingwiththeirprofitcenters,andifyouhavetheright,sotosay,agendaforthesepeopleandtherightstructure,youcanuseascaleofeconomyandyouradvantagesofbignessbutbeingsmall.Weusedtosayyouhavethreecontradictions:decentralizedandstillcentrallycontrolled,bigandsmall,globalandlocal,and,ofcourse,totrytomakethesecontradictionsworktogethereffectively,thenIthinkyouhaveabigorganizationalcompetitiveedge.Correspondent:Globalizationscanbringadvantagetoabusiness,buthowdoesacompanygoglobal?DickBrownmentionsthreewayscompaniescanachieve“globalness”.Firstly,companiescanworktogetherinalliances.Secondly,theycanacquireorbuyothercompanies,andthirdlytheycangroworganicallybyexpandingfromtheirexistingbase.DickBrown:Well,asyougoglobal,andahandfulormoreofcompaniesaregoingtoreallypushout,inmyview,tobetrulyglobalcompanies,andsomeofthem,maybeallofthem,willalsoworktobelocal.They’llbelocalinchosenmarketsandglobalintheirabilitytocarrytheircustomers’needsfromcontinentAtocontinentB.4Wewanttobeoneofthecompaniesthat’sbothglobalandlocal.Alliancesareonewaytobeglobal,it’snottheonlywaytobeglobal;youcanacquireyourwayto“globalness”,youcanorganicallygrowyourwayto“globalness”,youcanhaveallianceswhichhelpyougetglobalquicker,soyoutakeyourpick.PercyBarnevik:Youhavetostartfromthetopwithlocalpeoplewhounderstandlanguage,cultureandsoon,andIthinkinthisglobalworldwheretheEastiscomingupnow,that’sawinningrecipe.Correspondent:ABBalreadyfoundthewinningrecipe.Itstheoryofglobalizationhasbecomethecompany’sworkingpractice.Sohowdoyoumaketheoryworkinpractice?PercyBarnevikbelievesthatsuccessfulglobalizationinvolvesgettingpeopletoworktogether,overcomingnational,culturalbarriersandmakingtheorganizationcustomer-driven.PercyBarnevik:Youseetheeasythingistohavethetheory,butthentomakethesystemswork,tomakepeoplereallyworktogether,totrusteachother—Americans,Europeans,Asians,togetoverthesenationalculturalbarriersandcreateacommonglue,ABB,andthenmakethemcustomer-driven.Ifyoucanachievethat,andcreatethatculturedeepdownthenIthinkyouhaveanimportantcompetitiveedge.Correspondent:WhatDickBrownandPercyBarnevikhaveshownisth