CONFIDENTIALConceptualTemplateJune2002Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.ThismaterialwasusedbyMcKinsey&Companyduringanoralpresentation;itisnotacompleterecordofthediscussion.McKinseyFrequentlyUsedTemplateSource:lonelyfish1920.blog.163.comPage1TextTextTextTextTextTextTextText2X2CUBEDUnitofmeasureSource:lonelyfish1920.blog.163.comPage22X2TOWERUnitofmeasureSource:lonelyfish1920.blog.163.comPage35PSMARKETINGPlacePriceProductPackagePositioningpromotionProductofferingUnitofmeasureSource:lonelyfish1920.blog.163.comPage4StrategySkillsSystemsStaffSharedvaluesStructureStyle7SUnitofmeasureSource:lonelyfish1920.blog.163.comPage5ARROW3DUnitofmeasureSource:lonelyfish1920.blog.163.comPage6CUBES13DUnitofmeasureSource:lonelyfish1920.blog.163.comPage7CUBES23DUnitofmeasureSource:lonelyfish1920.blog.163.comPage8CUBES33DUnitofmeasureSource:lonelyfish1920.blog.163.comPage9TextTextTextTextCUTOUT3DUnitofmeasureSource:lonelyfish1920.blog.163.comPage10NewentrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCESATWORKUnitofmeasureSource:lonelyfish1920.blog.163.comPage11TextTextTextTextTextTextTextTextTextTextJOINTUnitofmeasureSource:lonelyfish1920.blog.163.comPage12TextTextTextTextLEVELSEPARATE4UnitofmeasureSource:lonelyfish1920.blog.163.comPage13TextTextTextLINEARA3DUnitofmeasureSource:lonelyfish1920.blog.163.comPage14TextTextTextTextLINEARB3DUnitofmeasureSource:lonelyfish1920.blog.163.comPage15TextTextTextLINEARC3DUnitofmeasureSource:lonelyfish1920.blog.163.comPage16TextTextTextLINEARD3DUnitofmeasureSource:lonelyfish1920.blog.163.comPage17TextTextTextTextLINEARE3DUnitofmeasureSource:lonelyfish1920.blog.163.comPage18TextTextTextLINEARG3DUnitofmeasureSource:lonelyfish1920.blog.163.comPage19TextTextLINEARI3DUnitofmeasureSource:lonelyfish1920.blog.163.comPage20TextTextTextTextLINEARJ3DUnitofmeasureSource:lonelyfish1920.blog.163.comPage21TextLINEARN3DTextTextTextUnitofmeasureSource:lonelyfish1920.blog.163.comPage22TextTextTextLINEARP3DUnitofmeasureSource:lonelyfish1920.blog.163.comPage23LINEARQ3DTextTextUnitofmeasureSource:lonelyfish1920.blog.163.comPage24TextTextLINEARQ3DUnitofmeasureSource:lonelyfish1920.blog.163.comPage25PlanImplementSupportLINKS3UnitofmeasureSource:lonelyfish1920.blog.163.comPage26PERSPECTIVE3DUnitofmeasureSource:lonelyfish1920.blog.163.comPage27PROPELLER3DUnitofmeasureSource:lonelyfish1920.blog.163.comPage28RINGS3DUnitofmeasureSource:lonelyfish1920.blog.163.comPage29TextSCALETextUnitofmeasureSource:lonelyfish1920.blog.163.comPage30TextTextSCALESUnitofmeasureSource:lonelyfish1920.blog.163.comPage31TextTextTextTextTextTextSIZESINUnitofmeasureSource:lonelyfish1920.blog.163.comPage32SPIRAL13DUnitofmeasureSource:lonelyfish1920.blog.163.comPage33SpiralBrakesTubeintubeSPIRAL23DUnitofmeasureSource:lonelyfish1920.blog.163.comPage34TextTextTextTextSPOTLIGHTUnitofmeasureSource:lonelyfish1920.blog.163.comPage35TextTextTextTextTextTextSTAIRCASEUnitofmeasureSource:lonelyfish1920.blog.163.comPage36STARS3DUnitofmeasureCONFIDENTIALConceptualTemplateJune2002Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.ThismaterialwasusedbyMcKinsey&Companyduringanoralpresentation;itisnotacompleterecordofthediscussion.McKinseyFrequentlyUsedTemplateSource:lonelyfish1920.blog.163.comPage38TextTextWIRECUBESUnitofmeasureSource:lonelyfish1920.blog.163.comPage39TextTextTextTextTextTextTextARROWSUnitofmeasureSource:lonelyfish1920.blog.163.comPage40FLOW2TextHeaderHeaderTextUnitofmeasureSource:lonelyfish1920.blog.163.comPage41TextFLOW2TITLETextHeaderHeaderTextUnitofmeasureSource:lonelyfish1920.blog.163.comPage42FLOW3TextHeaderHeaderTextHeaderTextUnitofmeasureSource:lonelyfish1920.blog.163.comPage43TextFLOW3TITLETextHeaderHeaderTextHeaderTextUnitofmeasureSource:lonelyfish1920.blog.163.comPage44FLOW4TextHeaderHeaderTextHeaderHeaderTextTextUnitofmeasureSource:lonelyfish1920.blog.163.comPage45TextFLOW4TITLETextHeaderHeaderTextHeaderHeaderTextTextUnitofmeasureSource:lonelyfish1920.blog.163.comPage46FLOW5TextHeaderHeaderTextHeaderHeaderHeaderTextTextTextUnitofmeasureSource:lonelyfish1920.blog.163.comPage47TextFLOW5TITLETextHeaderHeaderTextHeaderHeaderHeaderTextTextTextUnitofmeasureSource:lonelyfish1920.blog.163.comPage48FLOW6TextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextUnitofmeasureSource:lonelyfish1920.blog.163.comPage49TextFLOW6TITLETextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextUnitofmeasureSource:lonelyfish1920.blog.163.comPage50BLADESTextTextTextTextUnitofmeasureSource:lonelyfish1920.blog.163.comPage51BOXTextTextTextTextUnitofmeasureSource:lonelyfish1920.blog.163.comPage52BOXTextTextTextTextUnitofmeasureSource:lonelyfish1920.blog.163.comPage53CYCLE1TextTextTextUnitofmeasureSource:lonelyfish1920.blog.163.comPage54CYCLE2TextTextUnitofmeasureSource:lonelyfish1