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样板间的品牌建设Brandbetweenthemodel主讲：田森品牌策划设计推广中心张津建专题说明此份专题报告主要服务于项目操作的前期阶段以及整改阶段，对于样板房的品牌建设提出了详细分类及汇总，培养同事专业的的品牌建设眼光，并给到更多项目实操参考和借鉴。Thisspecialreportmainlyservestheearlystageoftheprojectoperationandtherectificationstage.Itprovidesdetailedclassificationandsummaryofthebrandbuildingofthemodelroom,cultivatestheprofessionalbrand-buildingvisionofthecolleague,andgivesmoreprojectspracticalreference.Andreference.样板房的概念1.样板房，英文名SHOWROOM,直译的意思就是“展示的房子”；2.是商品房的一个包装，楼盘定位以及对未来生活方式的规划工具；3.有效引导客户、提供互动体验，缩短购买决策过程。4.楼盘销售现场最具杀伤力的销售道具。5.项目的形象代言人,增加客户对开发商的信任度。6.样板间作为一个平台，给购房者的体验包括三个方面：楼盘定位、生活景象、生活品味的体验。Theconceptofamodelroom?1.Modelroom,EnglishnameSHOWROOM,literaltranslationmeansshowhouse;2,isarealestateofthepackaging,realestatepositioningandplanningforfuturelifestyletools;?3,toeffectivelyguidecustomers,Toprovideinteractiveexperience,shortenthepurchasedecision-makingprocess.4.Realestatesalessitethemostlethalsalesprops.5.Theimageoftheprojectspokesperson,increasecustomerconfidenceinthedeveloper.6modelareaasaplatformtothebuyersoftheexperience,includingthreeaspects:realestatepositioning,life,andlifestyleexperience.样板间原来是这样的…Betweentheoriginalmodelislikethis...1234入口玄关：放置4处物品，其中最主要的是放置钥匙眼镜等杂物收纳系统Entranceentranceplacedat4items,oneofthemostimportantistheplacementofkeyglassesandotherdebrisbox抽屉内一定要放置东西，拒绝空置Drawermustbeplacedinsidethings,refusedtovacant阳台处：放置7处物品，其中最主要的是宠物模型、未打开包装的盒子及花匠工具Terrace:place7items,oneofthemostimportantisthepetmodel,unopenedboxandgardenertools12347625卫生间：放置8处物品，提示3处Toilet:8itemsplaced,suggestingthatthree12368794510生活化的物件必不可少，如使用当中的牙膏、牙刷、香皂和垃圾桶等Livingobjectsareessential,suchastheuseoftoothpaste,toothbrushes,soapandtrash卫生间：放置4处物品，提示5处Toilet:Place4items,prompt5123410111314151617卫生间：湿间入口有1处物品3处提示Bathroom:wetroomentrancewith1items3tips18192021各种提示体现工作到位Avarietyoftipstoreflecttheworkinplace厨房：共19处，此页12处，提示5个。Kitchen:atotalof18,thispage12,5tips.123456789111210厨房：此页5处用品，提示4个Kitchen:Thispage5supplies,tips412141317181915161234567891011卧室：共27处物品及提示Bedroom:Atotalof20itemsandtips翻开的书、耳机的随意放置、台灯的开启Openthebook,headphonesfreetoplace,lampopen卧室：床头柜上面放置咖啡杯、首饰盒，以及房间的地面的提示。Bedrooms:Bedsidecupboardswithcoffeecups,jewelryboxes,androomfloortips.15141213卧室：衣柜内要放置与主人身份一致的服装、睡衣、拖鞋及箱包Bedroom:Atotalof20itemsandtips1916171820卧室与衣橱Bedroomandwardrobe2321222324Bedroomwithbaywindow2625卧室与飘窗27厨房：放置有20件物品，生活情景第一要素，不能像道具那样冷冰冰，毫无灵性。Kitchen:placed20items,thefirstelementoflifescenarios,notaspropscold.1543276981012111314厨房：每件物品就像大家每天生活在家里一样，就这么简单，贴心又舒适。Kitchen:Everyitemislikeeveryonelivingathomeeveryday,justassimple,intimateandcomfortable.20191817161415对话样板间…Dialoguebetweenthemodel...样板间外围VSBetweenthetemplate样板间入口处需放置2个干粉灭火器TwofireextinguishersshallbeplacedatthedoorVS样板间外围Betweenthetemplate鞋套在客户体验样板间时有多么重要，不容忽视！Shoecoverinthecustomerexperiencewhenthemodelbetweenhowimportant,cannotbeignored!样板间Sampleroom很好利用样板现场的电视，播放集团及项目宣传片，严禁黑屏GooduseofthemodelsiteoftheTV,broadcastgroupandprojectvideos,isstrictlyprohibitedblackVS样板间SampleroomVS茶几放置集团内刊、报纸及茶具或果盘。Teatableplacedwithinthegroup,newspapersandteasetsorfruitplate.样板间SampleroomVS这样的餐台是不是很有家庭温馨气氛！Thismealtableisnotveryfamilywarmatmosphere!样板间SampleroomVS厨房品牌建设的唯一标准就是生动、温馨，不仅风格独特，更要充满家庭生活气息，拉近与客户之间的距离。Kitchenbrandbuildingistheonlystandardvivid,warm,notonlyauniquestyle,butalsotobefulloffamilylifebreath,closertothedistancebetweenthecustomer.样板间SampleroomVS厨房品牌建设的唯一标准就是生动、温馨，不仅风格独特，更要充满家庭生活气息，拉近与客户之间的距离。Kitchenbrandbuildingistheonlystandardvivid,warm,notonlyauniquestyle,butalsotobefulloffamilylifebreath,closertothedistancebetweenthecustomer.样板间SampleroomVS样板间SampleroomVS样板间SampleroomVS样板间的品牌建设，远不止以上所言，这仅仅是我们销售的一种工具，更重要的还是我们案场的销售人员和项目老总，所以，如何利用好这一工具，提高销售，提升企业品牌，这个样板间的功能也就发挥出来了。