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战略地图演示模版朱克龙战略地图-演示模版TheStrategyMapPresentationTemplates战略地图-演示模版CustomerToachieveourvision,howshouldweappeartoourcustomers?FinancialTosucceedfinancially,howshouldweappeartoourshareholders?Learning&GrowthToachieveourvision,howwillwesustainourabilitytochangeandimprove?InternalTosatisfyourshareholdersandcustomers,whatbusinessprocessesmustweexcelat?Vision&StrategyOMTIOMTIOMTIOMTI化战略为行动的平衡计分卡框架战略地图-演示模版StrategyMappingFlowChartCreate/ReviewmissionandvisionstatementsReviewstrategicdocumentsRecordperformancerequirementsonastickynotesSortstickiesintotheScorecardperspectivesIdentifyalllevelsofperformancerequirementyesProceedtoStrategyMapGiveeachstickyaverb-nountitleIstitlesuitableforanobjective?战略地图-演示模版TheStrategyMap•AStrategyMapisadiagramthatdescribeshowacompanyororganisationcancreatevaluebylinkingstrategicobjectivesinacauseandeffectrelationship.•ItisbasedonthefourBalancedScorecardPerspectives:Financial,Customer,InternalProcessesandLearning&Growth.•ThekeyelementoftheStrategyMapisthatitislinkedtothe‘scorecards’thatmonitortheprogresstowardstheStrategicObjectives.•The‘scorecards’willinclude:metrics,targetsforthemetricsandstrategicinitiativestodriveperformancetowardsachievingtheobjectives.战略地图-演示模版TheBalancedScorecard•TheBalancedScorecardisastrategicplanningandmanagementmethodusedto:•alignbusinessactivitiestoavisionandstrategyofanorganisation•improveinternalandexternalcommunications•monitororganisationalperformanceagainststrategicgoals.•ThedesignofBalancedScorecardconcernsitselfwith:•theidentificationofasmallnumberoffinancialandnon-financialmeasuresreferredtoasPerspectives•settingtargetsforthemeasuresandthen•measuringthemonaregularbasistodeterminesuccessorfailure.战略地图-演示模版StrategyMap–ClassicKaplan/NortonCustomerValuePropositionSelectionFunctionProductivityStrategyOperationsManagementProcessesSupplyProductionDistributionRiskManagementCustomerManagementProcessesSelectionAcquisitionRetentionGrowthInnovativeProcessesOpportunityIdentificationR&DPortfolioDesign/DevelopLaunchRegulatoryandSocialProcessesEnvironmentSafetyandHealthEmploymentCommunityHumanCapitalInformationCapitalOrganisationalCapitalProduct/ServiceAttributesLong-TermShareholderValueImproveCostStructureIncreaseAssetUtilisationExpandRevenueOpportunitiesEnhanceCustomerValueGrowthStrategyRelationshipImagePriceServicePartnershipBrandQualityAvailabilityFinancialPerspectiveCultureLeadershipAlignmentTeamworkCustomerPerspectiveInternalPerspectiveLearning&GrowthPerspective战略地图-演示模版StrategyMap-GenericexampleCustomerPerspectiveInternalPerspectiveLearning&GrowthPerspectiveFinancialPerspectiveImproveCostStructureIncreaseAssetUtilisationEnhanceCustomerValueExpandRevenueOpportunitiesPriceQualityAvailabilitySelectionProductionServiceAttributesFunctionServicePartnershipBrandProductivityStrategyRevenueGrowthStrategyRelationshipImageOperationsManagementProcessesProcessesthatproduceanddeliverproductsandservicesCustomerManagementProcessesProcessesthatenhancecustomervalueInnovativeProcessesProcessesthatcreatenewproductsandservicesRegulatoryandSocialProcessesProcessesthatimprovecommunitiesandtheenvironmentHumanCapitalSkillsTrainingInformationCapitalSystemsDatabasesOrganisationalCapitalSkills/TrainingKnowledgeSustainedShareholderValue++CustomerValuePropositionVision:Leadingwithinspirationandcourage,passionateaboutfuturepossibilityandchangeMission:KnowledgeNetworksTeamworkManagingwithgreatnessandstrength,improvingeverythingdaily战略地图-演示模版CustomerPerspectiveInternalPerspectiveLearning&GrowthPerspectiveCustomerIntimacyTechnologyDrivenOperationalExcellenceFinancialPerspectiveIncreaseShareholderValueLeaderindefinedMarketsAchieveprofitabilityAddNewRevenueStreamTrustedAdvisorDeliverAddedValueSatisfyAllNeedsFlexibleSolutionsDeliverCompleteSolutionsConsistentlyExceedExpectationsFrequentRepeatBusinessBuildLifelongRelationshipsCaptureandUtiliseKnowledgeBuild3rdPartyRelationshipsCreateEnterpriseSolutionsIntegrateBusinessProcessesImproveResourcingServicesEffectiveCostMgmtImproveSolutionProcessesDevelopRelationshipSkillsImproveIndustryKnowledgeImproveSolutionManagementEngenderInnovationImproveOperationalMgmtSkillsMoreSuccessfulCareerPlanningExamplewith‘StrategicThemes’战略地图-演示模版PublicsectorexampleRelationshipManagementInnovationOperationalExcellenceValuetoTaxpayerSafeConvenientBusServicesClearandAccurateTimetablesSupportBusinessandCommerceOnTimeasPromisedCreateBusinessCasesandSecureFundingBalanceBudgetLowerCostofBusTransportationServicesHighlySkilledBusDriversEmpoweredCustomerServiceAgentsIntegratedKnowledgeManagementSystemsEasytodoBusinessWithStreamlineRegulatoryApprovalProcessesImproveSustainabilityofCommunitiesOpenandFrequentCommunicationtoImpactedCustomersOptimisePlanningofBusStopPositionandConstructionDriveInnovationinNewTransportSystemsAccelerateEconomicDevelopmentthroughRouteInvestmentDevelopandIntroduceNewTransportTechnologyUnderstandNewRouteNeeds(andOld)DeliverWorldClassBusServicesProvideCostEffectiveSolutionsOptimiseAvailabilityofBussesImproveAllAspectsofBusSafetyStakeholderPerspectiveCustome