品牌传播方案brandcommunicationprogramLOGO策略案传播案内功XXXXXOOOOOO传播案要干什么?Thepurposeofthetransmission外功XXXXXOOOOO目录CONTENT渠道分析推广排期阶段细化展望总结渠道分析ChannelanalysisXXXOOO市场规模XXXXXOOOOOXXXOOO消费特点XXXXXOOOOO0.00%10.00%20.00%30.00%40.00%50.00%60.00%70后80后90后主力装修消费人群信息获取的渠道XXOO推广排期Promotionschedule推广排期XXXXOOOOXXXXOOOOXXXXOOOO8月9月诉求:渠道建议:10月11月12月1月2月3月4月……2018年阶段细化StagerefinementXXXXOOOOGooddesignvisible阶段一阶段一诉求渠道活动OOOOXXXXOOOOXXXXOOOOXXXX阶段一诉求渠道活动OOOOXXXXOOOOXXXXOOOOXXXXXXXX内容XXXOOO内容XXXOOO内容XXXOOO内容XXXOOOXXXOOOOOOXXOO。OOOXXOO。OOOXXOO。XXXXOOOO1234XOXXXXOOOOXOXXXXOOOOXOXXXXOOOOXOXXXXOOOO阶段一诉求渠道活动8月9月10月XXXOOOOXXXOOOXXXOOOGooddesignvisible阶段二阶段一诉求渠道活动OOOOXXXXOOOOXXXXOOOOXXXX阶段一诉求渠道活动OOOOXXXXOOOOXXXXOOOOXXXXXXX000123OOXXXOOXXXXOOXXX。1234XXXOOOXOXXXXOOOOXOXXXXOOOOXOXXXXOOOOXOXXXXOOOO转介绍XXXXXOXOXOXXXOOOXXXXXXOOO阶段三好质量看得见Goodqualityvisible阶段一诉求渠道活动OOOOXXXXOOOOXXXXOOOOXXXX阶段一诉求渠道活动OOOOXXXXOOOOXXXXOOOOXXXXXXXOOOXXXXXXOOOXXXOOOXXXX多:XXXX。快:XXXXXXXXOOOXXXXXXXXXXXXXXXX展望总结OutlookSummaryXXOOX与OKeepandchangeXXOO123456写在推广案后的一句话XXXXOOOOProposalByPassageTHANKYOUFORYOURREADING