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1366ChinaPharmacy2006Vol.17No.1820061718*::028-88083842E-mail:xy109778@sina1com#,::028-88083842*,#,(,610041)R952C1001-0408(2006)18-1366-03:(OTC):,OTC:,;;;,,,;,,4,,,,,[1].[EB/OL].[2],,.[J].,2005,1:28.[3].[J].,2003,26(1):55.[4].[J].,2003,9:43.[5]-,.[M].:,2004:2427.(:2006-03-22:2006-05-31)OntheOrientation,ManagementandSpreadingofOTCBrandsXUYi,ZHUChanghui,WEIDuan(West-ChinaSchoolofPublicHealth,SichuanUniversity,Chengdu610041,China)ABSTRACTOBJECTIVE:Toprovidereferencesfortheorientation,managementandspreadingofOTCbrands1METHODS:Theconceptsofbrandsandbrandstrategywereexplained,andthewaysfortheorientation,managementandspreadingofOTCbrandswerediscussed1RESULTS&CONCLUSION:Theestablishmentandmanagementofbrandsisoneoftheeffectivemeasurestoachievediversifiedstrategyinpharmaceuticalenterprises1Goodconceptaboutbrandsisthekeytothedevelopmentofpharmaceuticalenterprises1KEYWORDSOTCdrugs;Brandorientation;Brandmanagement;Brandspreading,(OTC),,OTC,OTC,OTC2000,3823,1046,27%;2004,4397,1028,24%[1],,,OTC,,,,,,,OTC,1111,,,,,,,:(1);(2);(3);(4),;(5),,©1994-2007ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.[2]112,,,,,,[3],4,,,,,2211,,[4],,,,,,,,12;,,,212,,,,,,,,,,3311,[5],,,,312,,,,,,,,313,,,31311,,,,,,,31312,,31313,,[6],,,,(1),,31431411,,:,,,,,,31412,,:,,,,,,,,,,,[7]4,,,,,,©1994-2007ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.[8][1]12005[M]1:,2005:761[2]1[M]131:,1999:9101[3]1[M]1:,2004:231[4],1[J]1,2000,6:431[5]1[M]1:,1997:34361[6]1[M]1:,2003:53541[7]KatherineNL,RolandTR,ValarieAZ1Whatdrivescu-stomerequity[J]1MarketingManagement,2000,79(4):671[8],1[J]1,2006,16(22):17571(:2006-04-20:2006-05-18)*(3037183730472272),(31483)#::020-31277613E-mail:xiexueming123@21cn1com:,::020-36585448E-mail:cdf27212@21cn1com*1#,2,1,1,3,4,4&(11,510006;21,510006;31,518033;41,510405)R285A1001-0408(2006)18-1368-03:,:95%,DPPH,:95%(P0101),95%,EC502138:95%,;DPPH;StudyofAntioxidantActivitiesofPlastrumTestudinisinVitroXIEXueming,ZHONGYuansheng,HUANGChunhua(CollegeofChineseMateriaMedica,GuangzhouUni2versityofTraditionalChineseMedicine,Guangzhou510006,China)LIXican(Dept1ofChemistry,CollegeofChineseMateriaMedica,GuangzhouUniversityofTraditionalChineseMedicine,Guangzhou510006,China)DUShaohui(Dept1ofInternalMedicine,ShenzhenMunicipalHospitalofTraditionalChineseMedicine,Shenzhen518033,China)LIYiwei,CHENDongfeng(Dept1ofAnatomy,CollegeofPreclinicalMedicine,GuangzhouUniversityofTraditionalChineseMedicine,Guangzhou510405,China)ABSTRACTOBJECTIVE:TostudytheantioxidantactivitiesofPlastrumTestudinisinvitrosoastoprovidereferencesfortheoptimizationofantiagingagents1METHODS:ExtractsfromdifferentpartswereextractedfromPlastrumTestudiniswithpolarityprogressivesolventsinorder:petroleumether,ethylacetateand95%ethanol,respectively1TheninvitroantioxidantactivitiesoftheextractsweredetectedbyDPPHmethodandcomparedwithantiscorbicacid(VitC)1RESULTS:Significantdifferenceswerenotedbetweentheextractsby95%ethanoletherandthosebypetroleumetherorethylacetateinantioxidantactivities(P0101),withthatextractedby95%ethanolshowingthehighestantioxidantactivities12138ordersofmagnitudedifferencewasnotedcomparedtoVitCintermsofEC501CONCLUSION:TheextractsofPlastrumTestudinisextractedby95%ethanolexhibitsastrongantioxidantactivityinvitro,whichremainstobefurtherstudied1KEYWORDSPlastrumTestudinis;DPPH;Antioxidantactivities©1994-2007ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.