设计管理是企业品牌战略成功的关键

AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAABBBBWTO11.1brandbrandr,[1]1.2,,,,,[2],1.3(DesignManagement)DMMchaelFarry1966MchaelFarry[3]30[6][4]#2005-03-111001-3997(2005)10-0175-02712081Designmanagementisthekeythatenterprise'sbrandstrategysuccedsYANYu-jie,FANXuWUXiao-liShaanxiUniversityofScience&TechnologyShaanxiXianyang712081China,WTOAbstractTheproductsarethelivesofenterprises,andthemainsourceofthesocialeconomy,sothedevelopmentofenterprisesdependsonthesuccessinproductdesignatfirst.AfterourcountryjoinsWTO,enterprisesfacethefiercemarketcompetition,enterprisesmustsetupnewproductsdesignsystem.Itdemandstomergethedesignmanagementideasintotheproductsdevelopedwithrealvalue.Keywords:Designmanagement;BrandstrategyTH16A10200510MachineryDesign&Manufacture-175--176-1022.1[5]2.2,[4],,350041(PhilipKotler).[M]..2.[M]..1997.3.[J]20022.4.[J].2004.4.5[].[M].2000.6DMI.[M].,2004.