企业商业伦理案例分析与建设

对外经济贸易大学硕士学位论文企业商业伦理案例分析与建设姓名：缐庆福申请学位级别：硕士专业：工商管理指导教师：林汉川2004050190ABSTRACTBusinessethicsisanewsubjectsteppingfromputtingtherulesandmethodsofthegeneralnormativeethicsintotheprocessofbusinessadministration.Thefunctionsoftherulesofbusinessethicsincluderesearchingtheethicalrulesofbusinessbasedongeneralnormativeethics,ethicalevaluatingtheactivitiesandsystemsandcriterionsofbusinessmanagement,andstudyingtheconstructionofethicsofenterprise,andsoon.Duringtherecent20years,thebusinessethicshadeverbeenthesocietyhotspotandcausedfierydiscussioninthedevelopedcountriessuchasAmerican.Itsmovementpassedthroughthefollowingperiods:theproblemsofproductsecurityinthebeginningof1970s;thepoliticalinfluences,corruptionandthepurposeoffirmsintheendof1970s;industrysafety,therightsandinterestsofworkersandcitizensinthebeginningof1980s;theproblemofsexualharassmentandsexualdiscriminationintheendof1980s;thebusinessethicspracticeinmanagementcausedbyglobalization,religiontraditionandtechnologicdevelopmentincomputerandbiologyfieldsfrom1990s.ThereasonsofthecreditcrisisandabsenceofethicsinChineseenterprisesare:thedeficiencyofknowledgeofethicscausedbytheactingruleofutilitarianism;thefreakishrulesofsocietyallocatingsystem;theabsenceofcodicesforenterprisesoperationsystems;theunethicaldecisionsfromdecisionmakersoffirms.Inthispaper,wediscusstheoryandmethodofanalyzingbusinessethics.Thetheoryincludedteleological,deontologicalandintegrativesocialcontractstheoriesarediscussedaswell.Eachtheoryandmethodhasitsweakness,therefore,feasibleenterprisecodesandethicsmustbeestablishedineachcorporate.Thecoreofbusinessethicsishowtobalanceprofitofstakeholders.Inthispaper,wedescribeandanalyzethreecasesinNestle,dismissemployeeandChinaMerchantsBank.Threecasesareallinvolvedinethics,however,thereapproachesandtheorybasisaredifferent.Theauthorresearcheshowtoconstructcorporateethics:introducefactorofbusinessethicsdecision;studymethodsofimprovedmanagementbehavior;performancesocialresponsibilityofcorporateandestablishandexecutecodeofethics.Forlackofsufficienttime,thispaperislimitedinitsdepthandwidthforillustratingtheethicsdilemmasofbusinessethics.However,theauthorsincerelyhopesthatthispapershedssomelightsonfurtherresearchinthisfield.KeyWords:BusinessEthics,Case,Code,Construct123GeorgesEnderle,BusinessEthicstobepublishedinBlackwellCompaniontoPhilosophy,ed.ByN.Bunnin,forthcomingEdwin42050“”5206062070208078209091020031111121320033141516199817teleogicalJ1999181978111920212223242526272829113031323312343513Thomas..M.Jones,”EthicalDecisionMakingbyIndividualsin:AnIssue-ContingentModel”,TheAcademyofManagementReview,16,2(April1991),p.366-365.3614P19971537ClassicalviewSocioeconomicviewSocialresponsibilitySocialobligation38Socialresponsiveness16,1716J199917CBuilttoLast39Cause-relatedmarketingShareholdersStakeholders50098%4041424344451846471P1999220023J45678910111213141516F171819200020200248企业商业伦理案例分析与建设作者：缐庆福学位授予单位：对外经济贸易大学本文读者也读过(2条)1.杨茜中国当代商业伦理研究[学位论文]20102.张铭全球化时代下中国企业的商业伦理研究[学位论文]2007本文链接：