7Cs-Principle-商务英语写作

AngelaCompletenessConcisenessConsiderationCorrectnessClarityCourtesyConcerteness1)Trytoanswerallquestionsasked.Wheneveryoureplytoalettercontainingoneormorequestions,trytoanswerallofthem–statedorimplied.*Whensayingno,becourteousandpolite,butfirm.WecannotdeliverthegoodsuntilMay1.WecandeliverthegoodsonMay1.Weregrettoinformyouthatwedenyyourrequestforcredit.Forthetimebeingwecanonlyserveyouonacashbasis.A公司邀请贵公司生产一种特殊的设备，若要帮助生产该设备，贵公司需要再购置一套特殊的设备，这不仅会耽误A公司的期限要求，并且贵公司自己的生产计划也会被打乱。试写一封邮件回绝A公司，表示歉意，并期待之后的合作。Dearsirs,Manythanksforyourorder.Aftercarefulconsideration,wehavecometotheconclusionthatitwouldbebetterforyoutoapproachanothermanufacturerfortheproductsyoudesire.Toproducethemachinerequiredaccordingtoyourspecificationswouldmeansttingupspecialequipmentatourfactory.Thiswouldnotonlybeimpossibletoaccomplishbeforetheendofthisyear,butwouldseriouslyinterruptourproductionschedule.Wearesorrynottobemorehelpful,buthopethatyouwillunderstandourposition.Pleasecontactusagain.Wewillbepleasedtoserveyouinthefuture.Yourssincerely,2)Volunteersomethingextrawhichmaybeofsomeusetoyourreadernoworinthefuter.E.g.Doyouthinkitisenoughtotelljustthepricesofthebicyclesinthereply?WeareoneofthemostimportantimportersofbicyclesinNigeria,Thailand,andwouldliketoextendourbusinessrelationstoyou.Wouldyoupleaseletusknowthepricesofyourfirst-ratebicyclesavailableforexporttothiscountry?5W2H:Who,What,Where,When,Why,How,HowmuchE.g.Inaletteroforderinggoods,wemusttellclearly:What(Whatwewant)When(Whenweneedthegoods)WhomandWhere(towhomandwherethegoodstobesent)How(Howpaymentwillbemade?Howwewouldlikethemtobepackedandshipped)Howmuch(Howmuchgoodsdoweneed)Conciseness-----communicatinganideainthefewestwordswithoutsacrificingcompletenessandcourtesy.OmittriteexpressionsE.g.NotthisButthisduetothefactthatbecauseinthecityofLondonLondonduringtheyearof2013during2013E.g.1IamwritingyouatthistimetoencloseinthisletteratentativeplanfortheforthcomingvisittoCaliforniabyourDirectorMr.LinextAuguestwhenwemightgettogethertodiscussmattersofmutualinterst.(39words)E.g.2Weherebywishtoletyouknowthatwefullyappreciatetheconfidenceyouhavereposedinourproducts.(19words)Majorcausesofirrelevancymainlyincludes:Notcomingtothepoint.Includinginformationobvioustothereader.Usingbigwordstomakeanimpression.Beingexcessivepolite.Makingtoomanyunnecessaryexplanation.Notrevisingthefirstdraftofalong,complicatedmessageWewouldliketoknowwhetheryouwouldallowustoextendthetimeofshipmentfortwentydays,andifyouwouldbesokindastoallowustodoso,kindlygiveusyourreplybycablewithoutdelay.PleasereplybycableimmediatelyifyouwillallowustodelaytheshipmentuntilApril21.Wehavebeguntoexportourmachinetocontriesabroad.Wehavebeguntoexportourmachines.Werequirefurniturewhichisofthenewtype.Werequirenew-typefurniture.IntheeventthatyouspeaktoMr.Woodinregardtoproduction,askhimtogiveconsiderationtothedeliveryschedule.IfyouspeaktoMr.Woodaboutproduction,askhimtoconsiderthedeliveryschedule.Consideration—youprepareeverymessagewiththerecipientinmind,tryingtoputyourselfinhisplace.Suggestions:Use“you”attitudeinsteadof“We”attitudeE.g.(Weattitude)WearehappytohaveyourorderforGentlemenshirts,whichwearesendingtodaybyCAACFlightNo.345.Whenthereaderhasmadeamistake.Eg.Youfailedtoencloseyourpamphletintheenvelope.(Better)Theenvelopewereceiveddidnothaveyourpamphletinit.Whenthereaderhasexpressedanopiniondifferentfromyourown.Eg.Youareentirelywronginyourattitudeconcerningourclaim.(Better)We’dliketoexplaininmoredetailwhyyouareresponsibleforthelossofourorderedgoods.WehaveselectedthreecandidatesasourfinalshortlistfortheCEOshadowinginternship.ThefirstcandidateisMiraKumar,asecond-yearMBAstudentfromHarvardBusniessSchool.Miraistallandslightlyoverweight,withlongblackhairandaverypleasantpersonality.Shemustgetalotofattention!Sheappearscalmandconfident.ShehasaGPAof3.9andhasbeenpresidentofherschool’sModelWorldBankforthepastyear.HerparentsarefromBangladesh.WehaveselectedthreecandidatesasourfinalshortlistfortheCEOshadowinginternship:MiraKumar,MBAstudentatHarvard;BarryEnlow,MBAstudentofGeorgetownUniversity;andBrainMcArthur,MAstudentattheGeorgeWashingtonUniversity.MiraKumarisasecond-yearMBAstudentfromHarvardBusinessSchool.ShehasaGPAof3.9andhasbeenpresidentofherschool’sModelWorldBankforthepastyear.Inherinterviewshewasconfidentandengaging.ThesecondcandidateisBarryEnlowofGeorgetownUniversity,alsoasecond-yearMBAstudent.Barryisfocusingoninternationalbusinessdevelopmentandgrowth.Previously,heinternedwithUSAID,workingonprojectstofacilitatepartnershipinSoutheastAsia.BarryhasaGPAof3.8.HecomesfromEdmonton,Canada.Barryisverytallandwalkswithaslighthunch–intheinterview,hementionedthathehasoneextravertebrainhisspinewhichcausesittoround.Hedoesnothaveagirlfriend.BarryEnlowisalsoasecond-yearMBAfromGeoorgetownUniversity.Mr.Enlowisfocusingoninternationalbusinessdevelopmentandgrowth.Previously,heinternedwithUSAID,workingonprojectstofacilitatepartnershipsinSoutheastAsia.BarryhasaGPAof3.8.BrainMcArthurisinhissecondyearofanMAprogramatGeorgeWashi