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2(X)46(,1(X):,,IT,,;,,;,,:;;:F240:A:1(X)78266(2)06oo042090,,90,,,,OECD,GDP(,),20,,,,,,,,,,MS),Mandelbaum,,,,,,,,,-----...,~.322(X)46(,1(X):,,IT,,;,,;,,:;;:F240:A:1(X)78266(2)06oo042090,,90,,,,OECD,GDP(,),20,,,,,,,,,,MS),Mandelbaum,,,,,,,,,-----...,~.32,,,,,,,,,,,:,,,,,,,,2070,,,,,,,,,,,,[5l:,,,,,,,,,,,(),,,,Washington-edBZBternetsupChristopherHoenig,,,,,,,t6],,,),()IT,,,,,(),,,,Karlson,,,,Unilever,,[s],,,,,,,,34,Rohinsonandstem(1995),,,,,,?,,,,,,?,,,Robinsonstem:,,,,[0]*(:79830010)(:OIJA630034):[lDupuy,F~TheCustomer,5Viet.mco,oratntocoen[Ml.MeMillan,ndon.1999.2Schumpeter,J.A.eeoryofEcono~ment,Aninto,,,eot.theinessCycle,firstpublisdin1911.0UnivityheSS,NewYork,1%1.3Volberda,H,xleor--atnsforingn.ngRangePlanning.1997,30(2),169183.[4volberda,H.Buihaxibleor-nsforfast~ingmorkets.ngRajlgePlanning.1997,30(2),169183.5,.[M].:,2(X)3.6]Minzbe,H..turingofisat:Ai,lhe:oftheResearch.PrentieeHall,EnglewCliffs,NJ,1979.[7]Karlson,B.ducts,tO-ane,concePtofthe-:Process.UnPublishedDoctoralthesis,RalInstituteofTeehnolo,DepartmentofIndustrialEeonoesandMement,Stockholm,1994.[8]Barnevik,P.andKanter,R.MSt::.mthe:LengThnkers.HaryBusinessSchoolPress,Boston,MA.1994.9Robinson,A.G.dStern,S~coCre:H,JdentAerlyHoppen.Bett-KOeerPublishing,SFraneisco,1998.(1962),,,,,,,:ontheChangeofHuLrnanResourceManagemeintheNewCompetitiveLandscaPZHANGShengeetalSchoofe~t,SnxiNo~1Univers,,S10()4,China)AbS,ct:Tepaperanalysesefletsoftheec~goballZationandthetechnoogyexPfosionontheHRM.FlrsuythePaperhasshownthattheehangeofHRM15thebasiedemandforthefirmtoobtainsustainlngeopetitiveadvantagesingtheorecomtitivesituation,andthemainobjeetiveoftheehangeofHRM15tostrengthenthecaPabilitiesoftheintemaldynarnicandusingrr.Secondiy,theobjectivesandsuggestionsforImPlementingthechangeofHRMaregiven,suchasdevelingco~nvalue~9thestaff,andchang9humansoemanagementintohumcaPitalmanagenntse.Keywords:humanresoe;~ageroentchange;competitivelandscape.............35