沟通管理_新经济条件下管理变革的基本趋势

©1994-2010ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.()Feb,2003251JournalofYananUniversity(SocialScience)Vol125No11:(,716000):,,,:;;:F270:A:10049975(2003)01007303()21,,,,,,,,,,,,,,,,,,,,,,,,,,,,(),,,,,,,,,,,,,,,,,,,,,:20021106:(1956),,,,37©1994-2010ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(),,11,,,,,,,,,,,,,,,,,,,,,,,,,,,21,,,,,,,,,,,,,,,,,,,,,,,,31,,,,,,,,,,,,,,,,,,,,,,47©1994-2010ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.[]CommunicativeManagement:InnovationTrendofManagementUndertheSituationofNewEconomyHANPing(SchoolofEconomicsManagement,Yan’anUniversity,Shaanxi716000,China)Abstract:Underthesituationofneweconomy,managementshouldbeinnovated.Thetrendofmanagementinnovationiscommunicativemanagement.Thenatureofcommunicativemanagementistorealizehumaniticmanagementthroughcommunicationofinformation,thoughtsandemotion.Realizationoftheobjectiveandvalueofcommunicativemanagementreliesontheestablishmentofthesystemofcommunicativemanagement.Keywords:neweconomy;communicativemanagement;managementinnovation57