2017双十一全网网购大数据分析报告星图数据201711

愿研(Syntun)研研研愿研研研HadoopiNebula®研WarpEngine®研空研研*愿研50100060000800研研3C研*2017201854521861056研愿研研201854521861056对娃务娃/BB//////纸纸纸纸姿纸/纸纸201711112017研205.78.1%务14.9%93.6%91.43.6%务19%90.4%201710.20.4%务5.1%89.3%&2.50.1%务3.5%89.3%513.020.2%务0.3%92.2%纸221.08.7%91.8%2017研11·11研11·11研11·11研11·11研11·11研11·11纸研2017研11·11研GMV2016睫20.2%43.5%姿20162539.7GMV250029%20172539.70.4%8.1%13.829%3.6%0.1%8.7%纸21.9%91%APP21616莲201621.4%2.0%4.3%3.4%去/66.2%B2C9⼝2.9%3.6%17.5%34.6%2016年2017年SKU数销售额120172016186%=/11112186%务2017317004.9%0.6%去/5.4%⼝7.3%3.7%20152016告2017研0%100%纸34.5%20.4%17.2%务TOP1012345678910务务资愿务3⼝务()11·11研91.450.4%48.1%3.6%201791.419%1研2⼝=/0.8%0.6%15.3%23.0%23.7%5.3%90.4%愿研67.8%5.1%1.7%去/21.1%704484905456361548504156526502A2()TOP10告50%0%50%A2¥310¥511¥214¥396¥318TOP3TOP3TOP3TOP3231231231TOP3姿告230197131150115219169145381119moony纯()0%60%moonyaeon¥185¥158¥152¥104¥119务TOP10TOP3TOP3TOP3231moony231moony231TOP311·11研10.26.9%0.4%201710.25.1%30.9%娃6.3%8.6%0.7%12.8%9.2%28.6%愿89.3%2.8%1研愿研天猫液态奶占比优势明显47%⼝尼告38.0%0.6%4.3%1.3%去/47.0%76364975587760955540号液态奶仍旧是蒙牛的天下2017SKU去TOP102016NO.1759574707270126547086()TOP3231TOP3231TOP10TOP3研74597559504737465069()TOP3231TOP3231TOP10TOP3⼝50%务牌告⼝605650391755760584850销售额占比均价(元)TOP3231TOP3231TOP10TOP311·11研0.1%20172.53.5%49.6%5.7%41.3%水和饮料全网销售额2.5亿元89.3%&1告&牌GMV2.545.0%7.2%2.1%务1.1%4.7%2.2%20.8%4.3%2.3%娃2.9%3.5%4.0%25.3%35.3%8.8%7.3%15.1%1%包装饮用水最畅销气泡水海淘多⼝=/5652451170150651451366138()16844898304154139326111580()&&农夫山泉全网水&饮料NO.1告&去牌5547217015063544444651148()TOP3TOP3231231务依云坐实水中贵族TOP榜进前三TOP35266254666号()睫TOP3TOP3231号231蒙古牛乳饮料再拿冠军TOP34836514051可口可乐百事可乐宾得宝哈达北冰洋()姿睫TOP3TOP3231231可乐依旧是碳酸饮料界的霸主TOP311·11研2017务姿睫8.1%睫212.466.6%17.6%15.9%2017205.714.9%205.793.6%研愿研21.4%0.9%2.2%73.0%的告研愿研2017⼝2016102017务5122728238139613616110979661339SK-II()TOP10国货品牌自然堂紧随百雀羚的步伐，在各个主要电商平台都有不俗成绩。TOP3TOP3TOP3TOP3SK-II231231231TOP3,60.1%,25.2%,5.9%务SKU,18.1%BB,17.8%,14.1%,34.1%,21.9%,13.5%&说明：百分比代表品类销售额/相应范畴销售额TOP5TOP5TOP5⼦5姿TOP127160875687259()898024166430()93951049291()12.2%19.4%13.4%=/29.5%24.9%21.1%/18.2%32.0%27.4%23.5%17.8%29.5%23.0%13.6%12.3%愿务务3睫TOP4jayjun告务78105698185932008815285膜法世家一叶子美即御泥坊百雀羚自然堂佑天兰森田药妆jayjun韩后销售额占比均价(元)20015295101116佑天兰jayjunsnp森田药妆a.h.c销售额占比均价(元)TOP10TOP102017TOP3TOP3TOP3231231231TOP3TOP319383226301721062433406082魅可美宝莲迪奥兰蔻卡姿兰欧莱雅圣罗兰雅诗兰黛得鲜玛丽黛佳销售额占比均价(元)227244495562迪奥圣罗兰milani露华浓得鲜销售额占比均价(元)TOP10TOP102017milaniTOP3TOP3TOP3231231231TOP32017愿研TOP3334461142130867810212175311兰芝雅诗兰黛玛丽黛佳美宝莲谜尚自然堂植美村卡姿兰珀莱雅赫妍销售额占比均价(元)43822214667203雪花秀赫妍age20''s谜尚兰芝销售额占比均价(元)BBTOP10BBTOP10BB务BB2016BBTOP3TOP3TOP3231231231TOP3BB娃BBTOP3告102109959510851887829783施华蔻沙宣滋源海飞丝吕卡诗欧莱雅霸王清扬潘婷销售额占比均价(元)11618110995109吕botanist爱茉莉伊卡璐睿嫣销售额占比均价(元)TOP10TOP10滋源在2017年双十一延续2016年的辉煌，最终销售破亿元，其中不乏洗护套装带来的贡献。TOP3TOP3TOP3231231231TOP3TOP39412852108699037540125134美宝莲贝德玛尤妮佳欧莱雅byphasse花印棉森植村秀芭妮兰nursery销售额占比均价(元)526910586134尤妮佳byphasse贝德玛mandomnursery销售额占比均价(元)TOP10TOP10目前卸妆是最少看到本土化妆品的品类，2017年双十一热销的多是卸妆界的明星产品，尤其是尤妮佳，凭借卸妆棉闯出了一番天地，成为了炙手可热的网红爆款产品。TOP3TOP3TOP3231231231当前的卸妆市场，基本上是美宝莲、贝德玛、蓓昂斯以及曼丹的天下。TOP311·11纸研20.2%201642%73.1%16.4%10.5%513.02017513.0务0.3%92.2%39.4%6.6%0.7%9.0%去/36.9%30.7%19.3%17.6%16.0%8.3%8.2%0%5%10%15%20%25%30%35%纸纸/48.5%26.9%22.3%2.2%0%5%10%15%20%25%30%35%40%45%50%纸24.43%19.36%17.51%14.90%10.06%9.22%4.52%-4%1%6%11%16%21%26%/纸姿纸平板电视成为双十一大家电之首2017双十一吸尘器卖爆了消费升级带动料理/榨汁机销售走高去/NO.1992212034253492449815563100148026191763姿TCL销售额占比均价(元)美的和海尔再次引领了双十一整体家电市场，科沃斯凭借扫地机器人稳居生活电器第一，继续跻身家电总体前10。TOP10大家电TOP10生活电器TOP10厨房电器TOP10姿TCL厨海尔在大家电市场领先，科沃斯吸尘器助其夺取了生活电器品牌第一，美的则在厨电领域占据绝对优势。受到公司整个层面上的影响，2016年热销的乐视电视，在2017年双十一的品牌榜上不见了踪影；而夏普凭借预售及高性价比，本次实力圈粉。3464203734963306332070265116263630272191TCLtv销售额占比均价(元)TOP10TOPTOP3TOP3TOP3231231TCL231TOP3TCL231TOP3⼝76021952642379024551880231818982529891airx352销售额占比均价(元)TOP10TOP3小米、飞利浦在四大家电销售平台均上榜品牌TOP3，两个品牌的产品刚好满足消费者对低、中两个档次的追求。TOP3TOP3TOP3231352231231TOP3231TOP391.8%512615448322844249727761196420034462379vivoOPPO愿销售额占比均价(元)8.7%2017纸221.0愿纸221.0纸TOP10研研娃[e-mail]400-066-90269:30-18:30研