加拿大某海岸旅游资源的详细可行性分析和商业计划书161页

FeasibilityStudyandBusinessPlanpreparedforPowellRiverParksandWildernessSociety(PRPAWS)andCommunityFuturesDevelopmentCorporationofthePowellRiverRegionandHumanResourcesDevelopmentCanadaJanuary,2000preparedbySynergyManagementGroupLtd.BusinessandEconomicDevelopmentConsultants201SelbySt.,Nanaimo,BCV9R2R2250-758-6399,or1-800-838-4808Fax[phone]BranchOffices:Vancouver&VictoriaInternetHomePages::[e-mail]strySystems/ShearwaterLtd.ADRForestrySystems/ShearwaterLtd.PowellRiver,BC每日免费获取报告1、每日微信群内分享5+最新重磅报告；2、每日分享当日华尔街日报、金融时报；3、每周分享经济学人4、每月汇总500+份当月重磅报告（增值服务）扫一扫二维码关注公号回复：研究报告加入“起点财经”微信群。TableofContentsSectionDescriptionPage1.0EXECUTIVESUMMARY11.1TheRoleofTourisminSustainableDevelopment11.2TheLinkBetweenTrailDevelopmentandTourism21.3PowellRiver,andtheRegion’sOutdoorAdventureOpportunities31.4DependencyandDiversityandTourismMultipliersintheRegion41.5SunshineCoastTrailBackgrounderandSpecifications51.6LocalInfrastructuretoSupporttheTrail51.7Ecotourists:Profile61.8RoleModellingofLongDistanceBCTrails71.9RegionalStakeholderInterviews81.10Jurisdiction,TenureandForestryIssues91.11MarketingandImagingtheSunshineCoastTrail111.12Ownership,GovernanceandManagementModel131.13TrailDevelopment:CapitalCosts141.14ProposedRevenueStreams161.15BudgetandProformas181.16SliammonFirstNation251.17EconomicBenefitsAnalysis261.18Strengths,WeaknessesandRisks291.19ActionPlan&TimelinesChart322.0FEASIBILITYPLANANDMARKET/INDUSTRYRESEARCH382.1PowellRiverandtheRegion’sOutdoors/AdventureTourism392.2Dependency,DiversityandTourismMultipliersintheRegion502.3SunshineCoastTrailHistoryandDescription51SectionDescriptionPage2.4PowellRiverParksandWildernessSociety(PRPAWS)542.5TheEcotourismMarketplaceandIndustry562.6RoleModellingOtherLongDistanceTrails622.7OverviewofLongDistanceTrailsinBC672.8PowellRiverStakeholders’Interviews752.9InterviewResults752.10EconomicRoleModelling822.11TrailLiabilityandRiskManagementIssues933.0BUSINESSPLANANDACTIONPLAN973.1LocalInfrastructureinPlacetoSupporttheTrail983.2Jurisdiction,TenureandForestryIssues1003.3MarketingandImagingtheTrail1103.4Ownership,GovernanceandManagementModel1203.5TrailDevelopmentCosts1253.6SliammonFirstNation1273.7ProposedRevenueStreams1293.8BudgetandProformas,IncludingFinancialAssumptions1323.9EconomicBenefitsAnalysis1383.10Strengths,WeaknessesandRisks1413.11TrainingIssuesandOpportunities1433.12ActionPlanandTimelines145Bibliography151SunshineCoastTrailBusinessPlanCompletedby:SynergyManagementGroupLtd.BusinessandEconomicDevelopmentConsultants201SelbySt.,Nanaimo,BCV9R2R2250-758-6399,or1-800-838-4808Fax[phone]BranchOffices:Vancouver&VictoriaInternetHomePages::[e-mail]strySystems/ShearwaterLtd.ADRForestrySystems/ShearwaterLtd.PowellRiver,BCJanuary,2000ReadersNoteReadersNoteThisreportrepresentsacombinationofaFeasibilityStudyandaBusiness/ActionPlan.FromtheonsetofSynergy’smandate,itwasapparentthatexaminingthefeasibilityandviabilityoftheSunshineCoastTrailwasacriticalcomponentoftheworkload,andprecededtheabilitytodesignaBusinessPlandocumentthatwouldestablishagameplanforproposedcontinuedimplementationofthetrailinitiative.Theresultsoftheresearch,lessonslearnedfromrolemodelingandcomprehensivefeasibilityworkwereintegratedintotheBusiness/ActionPlanportionofthisdocument.Thisreportisdividedintothreetabbedsections.1ExecutiveSummaryPresentsonlyanoverviewofthehighlightsoftheFeasibilityPlanandBusiness/ActionPlan.2FeasibilityPlan&ResearchRepresentstheresultsofmarketresearch,ecotourismindustryresearch,ecotouristtravelerprofiling,regionalstakeholderinterviews,regionalinfrastructureanalysis,jurisdictionandtenure,firstnations,andextensiverolemodelingofotherprovincial,nationalandinternationaltrails.Further,eachareacoveredhereinisaccompaniedbyaanalysisofwhatwaslearntfromtheexerciseindirectrelationtotheSunshineCoastTrail,andkeyrecommendationsandconclusions.3Business/ActionPlanTheBusiness/ActionPlanencompassesastrategicanalysisoftheSunshineCoastTrail’sproposedoperation,financialforecasting,benefitsanalysis,strengthsandweaknesses,capitalandoperatingcosts,proposedownershipandgovernance,marketingstrategiesandaGantChartActionandImplementationPlan.Page-0-1.ExecutiveSummaryand1.ExecutiveSummaryandActionPlanActionPlanTheeconomicimpactofoutdoorrecreationalopportunitieshasbeendefinedas“thesumtotalofeconomicgainstoallsectorsoftheeconomy.....”1.Researchshowsthattrailscreatejobs,enhancepropertyvalues,expandlocalbusinesses,attractneworrelocatingbusinesses,increasetaxrevenues,decreaselocalgovernmentexpendituresandpromotecommunitywell-being.1.1TheRoleofTourisminSustainableDevelopment1.1TheRoleofTourisminSustainableDevelopmentEcotourism,aspecialtysegmentofthelargernaturetourismmarket,isdefinedasanenlighteningnaturetravelexperiencethatcontributestoconservationoftheecosystem,whilerespectingtheintegrityofhostcommunities....”2.Definitionsalsoincludenature-basedtravel,adventuretravel,sustainabletour