管理变革的思路

Unauthorizeduseisprohibited1CIMABusinessTalk“Changeisnolongeraluxury,butratheranecessity–aninevitabilitythatmustbemanaged,notfeared.”ThoughtsonManagingChange管理变革的思路EddieYHChan,FinanceDirectorCNOOCandShellPetrochemicalsCompanyLimited中海壳牌石油化工有限公司财务部总经理曾贤河byUnauthorizeduseisprohibited2PresentationFlow1)Change–TheOnlyConstant变革是一种常态2)TheForcesofChange–Internal&ExternalForcesofChange/Economic&SocialForces变革的力量——内部及外部力量/经济与社会推动力3)MakingChangeHappen–KeySteps&PitfallstoAvoid实现变革——关键步骤及应避免的误区4)AnchoringandAchievingContinuousChange巩固和实现不断变革5)ConcludingThoughts总结Unauthorizeduseisprohibited3“Ifchangeishappeningontheoutsidefasterthanontheinside,theendisinsight.”-JackWelch,formerCEOofGeneralElectric…presentchallenges&opportunitiestothebusiness.……给企业既带来了挑战也带来了机遇。Rapidchangesinourworld…….瞬息万变的世界…….globalization全球化shiftfromlabourintensivetoknowledgeeconomy劳动密集型向知识经济型转变openingupofnewmarkets新市场的开拓internettechnologyandeCommerce互联网技术和电子商务的发展Change–TheOnlyConstant变革是一种常态Unauthorizeduseisprohibited4unrelentingcompetitivepressurefromtraditionalandnon-traditionalplayers传统和非传统参与者激烈竞争带来的压力volatileeconomicenvironment风云突变的经济环境moreglobalcapitalflows全球资本流动costpressures成本压力newlawsandregulations/deregulation新法律法规/放松管制的出现shareholderexpectations–shareholdervaluegrowth利益相关者的期望——价值观的提升External/EconomicForces……………….外部/经济推动力ForcesofChange变革的力量Unauthorizeduseisprohibited5“Weliveinanageinwhichthepaceoftechnologychangeispulsatingeverfaster,causingwavesthatspreadoutwardtowardallindustries.”–AndrewGrove,formerPresidentofIntelForcesofChange变革的力量……enablingtechnologydrivers技术驱使Betterinformationtechnologysystems信息技术系统的愈趋完善Technologyinnovations(purchasingcards,smartcards,EDI)科技创新（购物卡，智能卡，电子数据交换）Internetandintranetconnectingpeopleglobally互特网和内部网沟通全球Electronicbankingforpersonalandcommercialtransactions电子银行便利商业交易Fasterandbettertransportationsystems愈加完善的运输系统Unauthorizeduseisprohibited6“Itisnotthestarstoholdourdestinybutinourselves.”–WilliamShakespeareForcesofChange变革的力量environmentallobbygroups/NGOs环境非政府组织localcommunities’concerns当地社区的忧虑demographicchanges人口变化SocialForces……………….社会推动力Unauthorizeduseisprohibited7TheFinanceFunction–Past,Present&FutureUnauthorizeduseisprohibited8“Changebeforeyouhaveto.”–JackWelch,formerCEOofGeneralElectricAdaptedfrom“LeadingChange”byJohnPKotterMakingChangeHappen–KeySteps&PitfallstoAvoid实现变革——关键步骤及应避免的误区Establishasenseofurgency/acaseforaction培养紧迫感/马上行动Enlistalargerguidingcoalition/keystakeholderssupport获得指导/关键利益相关者的支持Envisionthefuture&strategy展望未来及制定策略Engageandcommunicateallrelevantconstituents参与分享所有相关信息Eliminatebarriers&blockers消除障碍Empowerexecution&delivery授权与执行Engineershorttermsuccesses/‘quickwins’制定短期成功方案/以达到“速赢”Embedthechangeculture培养变革文化The8EsofMakingChangeHappen实现变革8步骤Unauthorizeduseisprohibited9“Businesssuccesscontainstheseedofitsowndestruction.”–AndyGrove,formerPresidentofIntelEstablishASenseofUrgency/ACaseforAction培养紧迫感/立即采取行动Bewareofcomplacency/restingonpastsuccesses谨防沾沾自喜/固步自封Generateasenseofrealurgency–ChangeNOW营造紧迫感——改变从现在开始Createacompellingcaseforaction迫切采取行动EngagetheHEADandHEART全心全意Engineeracrisis?创造危机感？‘BoilingFrog’SyndromeUnauthorizeduseisprohibited10“Youhavetopaintapowerfullycompellingpictureofthefutureforpeopletowanttoalignwiththevision.”-VickyNgo-Roberti,VMware,Inc.EnlistALargerGuidingCoalition/KeyStakeholdersSupport获取指引/主要利益相关者的支持Knowyourstakeholders了解利益相关者Obtain‘buyin’fromkeystakeholders从利益相关者中获取所需Pulltherightteamtogether任人唯贤Buildtheteam/createtrust组建团队/树立诚信Unauthorizeduseisprohibited11“Goodbusinessleaderscreateavision,articulatethevision,passionatelyownsthevision,andrelentlesslydriveittocompletion.”-JackWelch,formerCEOofGeneralElectricCreateaclearandcompellingvision–soundandsensible建立清晰和有说服力的目标——有效而合理Alignstrategiesandgoalstowardsthevision制定与远景相一致的目标和战略Appealtotheheartsandminds尽心尽力EnvisiontheFuture&Strategy展望未来及制定策略Unauthorizeduseisprohibited12CSPC’sFinanceVisionProductInnovation(ValueAddedFinance)CostEfficiency(TransactionalFinance)CustomerIntimacy(BusinessFinance)Adaptedfrom“TheDisciplineofMarketLeaders”“AValuedPartneroftheBusinesstoBuildaFinanciallySuccessful,OperationallyExcellentandSociallyResponsibleCompanyandastheEmployerofFirstChoice”People&CultureUnauthorizeduseisprohibited13CSPC’sFinanceVision人和文化产品创新(财务增值)成本效率(运营出色)服务意识(公司的财务部)摘自“TheDisciplineofMarketLeaders”“和其它部门携手建设一个财务成功、运营出色和承担社会责任的公司，使之成为第一流的雇主”Unauthorizeduseisprohibited14Engage&CommunicateAllRelevantConstituents参与分享所有相关信息Communicate,communicate,communicate沟通、沟通、再沟通Puttogetheranengagementstrategy准备沟通策略Obtainregularfeedback定期听取反馈意见Walkthefloorand‘walkthewalk’勤于观察和以身作则Unauthorizeduseisprohibited15EliminateBarriersandBlockers消除障碍Expectresistance–passiveandactive预测阻力——被动和主动Identifyobstaclesandroadblocks识别障碍Oldwayofworkingvsnewwayofworking旧的工作方式与新的工作方式Unauthorizeduseisprohibited16EmpowerExecutionandDelivery授权与执行Incubatechangeproposalsfromcurrentorganisation向现有机构提出变革建议Giveappropriateauthoritytochangeteam给予变革团队适当的授权Appointseniorsponsorsforchangeprojects任命高级管理者统筹变革项目Unauthorizeduseisprohibited17“Through