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1,000FindingsfromUKholidaymakersOpinionsfromthetravelindustryAllthelatesttraveltrendsWorldTravelMarket2016IndustryReportDiscoverkeyfindingsfromtheWTMLondonExhibitionFloor18574WTMIndustryreport1.qxp_Layout119/08/201615:39Page1WorldTravelMarket2016IndustryReportFOREWORDWorldTravelMarketLondon,theleadingglobaleventforthetravelindustry,will–asithasdonesinceitslauncheventin1980–hosttheglobaltravelandtourismindustryasitlookstoagreebusinessdealsanddiscussthecurrentissuesfacingthesector.WTMLondon2016willfacilitatedealsworthmorethan£2.5billionintravelindustrycontractsfrommorethan865,500on-standmeetingsbetweenexhibitorsandbuyersfromtheWTMBuyers’Club.TheWTMPortfolio–whichalsoincludesArabianTravelMarket,WTMLatinAmericaandWTMAfrica–isthecatalystfordealsworthmorethan£4billion.Despitethiscleardesiretoconductbusiness,theindustryfacesmanyhurdles,butIampleasedtoseethereportfindsahighlevelofindustryoptimismfor2017.WTMLondonhassurveyeditskeystakeholder–exhibitors,seniorWTMBuyers’Clubmembersandvisitors–todiscoverthecentralissuesfortheindustryandthetopicsofconversationsontheexhibitionflooracrossthethreedaysofWTMLondon2016(Monday7–Wednesday9November).ThefindingsformthebackbonefortheWorldTravelMarket2016IndustryReport.Itcoversarangeofissuesfromindustryoptimism,theimpactofBrexit,aviation,responsibletourismandtheUSElection.Theseresultsareputintocontextbycomparisonwithasurveyofmorethan1,000UK2016holidaymakers(allofwhomtookaminimumseven-daysummerholidayoverseasorintheUKin2016)revealingtheirbookingandholidayinghabits.PaulNelsonPortfolioPress&PRManagerWorldTravelMarketWorldTravelMarket2016IndustryReport2WorldTravelMarket2016IndustryReportReportResearchBackgroundTheWorldTravelMarket2016IndustryReportisbasedonthefindingsoftwoindependentlyconductedsurveysinSeptember2016.Thefirstisapollof2,044WorldTravelMarketLondonstakeholderscomprisedofexhibitors(touristboardsandprivatesectortravelindustryorganisations),theindustry’sseniorbuyersfromtheWTMBuyers’Clubandtraveltradevisitors.Thesecondpieceofresearchisasurveyof1,145Britishholidaymakers(allofwhomtookaminimumseven-daysummerholidayoverseasorintheUKin2015).AfullcrosssectionoftheUKpublicinallregionsandincomebracketswassurveyedaccordingtoMarketResearchSociety’sguidelines.WorldTravelMarket2016IndustryReport4WorldTravelMarket2016IndustryReportContents1.IndustryOptimism2.Brexit3.EmergingDestinations4.Aviation5.ResponsibleTourism6.USElection7.TheSharingEconomy8.Terrorism9.UKTrendsWorldTravelMarket2016IndustryReport61.IndustryOptimismOFBRITSHOLIDAYEDIN20162/3OFWTMPARTICIPANTSSAYTRAVELINDUSTRYWILLGROWIN2017,15%SIGNIFICANTLY67%TOBENEFITFROMTOURISMINCREASECHINATWOINTHREEMORETHANEXPECTTHEIRBUSINESSTOGROW,21%SIGNIFICANTLYWorldTravelMarket2016IndustryReport91.IndustryOptimismIndustryoptimismatWorldTravelMarketLondon2016ishigh.Around50,000seniorindustryprofessionalswillpassthroughthedoorsofExCeL–Londonoverthenextthreedays(Monday7–Wednesday9November)tonegotiateandsignbusinesscontracts.WTMLondonwillhostmorethan865,000on-standmeetingswithdealsworthmorethan£2.5billionagreedandsigned.Furthermore,morethantwothirds(68%)ofindustryrespondentssaytravelandtourismwillgrowin2017,including15%believingtherewillbeasignificantincreaseintheglobaltravelandtourismindustry.Afurther53%seetheindustryincreasingnextyear.Almostsevenoutten(67%)expecttheirbusinesstoincreasebookingsnextyear,includingmorethanafifth(21%)thatfeelbusinesswillsignificantlyincrease.ThisoptimismappearstobesupportedbyanincreaseinBritsholidayingin2016.Almosttwo-thirdswentonholidayin2016comparedtoonly61%in2015.However,in2014amassive70%ofBritstookaholiday.TheWorldTravelMarket2016IndustryReporthadtoask1,775peopletoreach1,145holidaymakers.Lastyearittook1,700peopletoreach1,036holidaymakers,whilein2014theresearchersonlyhadtoask1,410peopletoget1,011holidaymakers.Q.Towhatextentdoyouexpectthetourismindustrytogrowordeclinein2017?(IndustrySurvey)WorldTravelMarket2016IndustryReport10Chinaispoisedtobethemainbeneficiaryofthisoptimismandincreasinginholidayingwith54%oftravelfirmsanticipatinganincreaseinbookingstothecountry.Othercountrieswhichwillbenefitinclude;IndiaandCuba(seemoreinemergingdestinationschapter.ThetourismindustriesinGreece,EgyptandTurkeycouldbegettingbackontrackwithhalftheglobalsamplesayingtheyareplanningtohaveconversationswithsuppliersfromEgypt,GreeceorTurkey.Thethreedestinations’tourismindustrieshavebeenhithardbyacombinationofpoliticaluncertaintyandterroristattacksoverthepastfewyears,promptingmanytravelcompaniestowithdrawfromorseverelylimittheirpresence.However,thiscouldbeabouttochange,with37%ofthetotalsamplelookingtotalktoGreekbusinesses,29%lookingtotalktoTurkishsuppliersand17%headingtowardtheEgyptstands.Q.Areyouplanningtosigncontractswithanycompaniesfromthefollowingcountries/destinations?(IndustrySurvey)WorldTravelMarket2016IndustryReport11Anditappearsasifmanybuyershavealreadydecidedthattheyarewillingtosignonthedottedline,witheightoutoftenexpectingtoconfirmdeals.EightoutoftenbuyershavingtalkswithTurkish,GreekandEgyptianexhibitorsplanonsigningcontracts(80%,80%and