unity2018年奢侈品报告英文20181240页

STATEOFLUXURY2018TheInsiderViewALuxuryMemoreportpollingouraudience,broughttoyoubyLuxuryDailypublisherNapeanLLCinpartnershipwithUnityMarketing.©NapeanLLCandUnityMarketing|LuxuryDaily,401Broadway,Ste.1408,NewYork,NY10013|[e-mail]®®$595StateofLuxCovers18.qxd:Layout112/28/172:57AMPage11STATEOFLUXURY2018:TheInsiderView©NapeanLLCandUnityMarketingSTATEOFLUXURY2018TheInsiderViewTableofContents(Linkstosectionsareinred)LetterfromMickeyAlamKhan,EditorinChief,LuxuryDaily................................................3LetterfromPamDanziger,President,UnityMarketing......................................................4ExecutiveOverview....................................................................................5LuxuryInsiders’Surveyed..............................................................................7TakeAway.....................................................................................7ACloserLookattheLuxuryGoods&Services/ExperienceMarketers........................................8LuxuryGoodsCategories............................................................................8LuxuryServices&ExperiencesCategories............................................................9LuxuryMarketsCompetedIn.......................................................................10TakeAction...................................................................................10YearsinBusinessandCompetingintheLuxuryMarket................................................10YearsLaunchedintheLuxuryMarket...............................................................11TakeAction...................................................................................11SellingOvertheInternet...........................................................................12CompanyRevenuesGeneratedOnline...............................................................12TakeAction...................................................................................12Advertising,MarketingandInnovationStrategies........................................................14TrendsinMarketingandAdvertisingfor2018........................................................14TakeAction..................................................................................14WhereLuxuryInsidersPlantoInvesttheirAdvertisingNextYear......................................14TakeAction..................................................................................15BiggestChallengestoGrowthforLuxuryGoods&Services/ExperientialMarketers.......................16TakeAction................................................................................16Respondingto“Disruption”.......................................................................17TakeAction..................................................................................17InnovationStrategies.............................................................................18TakeAction..................................................................................18StateofLuxury2018.qxd:StateofLuxury201612/28/1712:15PMPage12STATEOFLUXURY2018:TheInsiderView©NapeanLLCandUnityMarketingKeyTrendsImpactingtheLuxuryMarket...............................................................19TakeAction..................................................................................20TrendsPerspectivebyRolesPlayedinLuxuryMarket................................................21LuxuryGoodsInsiders’ViewofTrends.............................................................22TakeAction..................................................................................22LuxuryServices/ExperiencesViewofTrends........................................................22TakeAction..................................................................................22LuxuryIndustrySuppliers’ViewofTrends..........................................................22TakeAction..................................................................................23TrendsShiftfrom2017to2018.....................................................................23TakeAction..................................................................................24BusinessConditionsintheLuxuryIndustry.............................................................26Insiders’ViewofBusinessConditions...............................................................26TakeAction..................................................................................26BusinessConditionsinLuxuryMarketOverallLastYeartoThis........................................27BusinessConditionsinLuxuryMarketOverallinNextTwelveMonths..................................27TakeAction..................................................................................28BusinessConditionsinTheirCompaniesoverthePastTwelveMonths..................................28BusinessConditionsinTheirOwnCompaniesinNextTwelveMonths..................................29TakeAction......................................