最新英国石油公司BP案例分析

BPMembersOutline1234IntroductionExternalEnvironmentInternalEnvironmentConclusionIntroductionBP，usedtobecalledBritishPetroleum，isoneoftheworld'sleadinginternationaloilandgascompanies.Itprovidescustomerswithfuelfortransportation,energyforheatandlight,lubricantstokeepenginesmoving,andthepetrochemicalsproductsusedtomakeeverydayitemsasdiverseaspaints,clothesandpackaging.IntroductionKeyfactsIntroduction1908，EstablishedbyWilliamKnoxD'Arcy,namedAnglo-PersianOilCompany,APOC1936，RenamedasAnglo-IranianOilCompany,AIOC1954，NationalizedbyIrangovernment.AfteracoupinIran,thecompanywasrenamedBP1973，BPChinawasestablishedTimelineIntroductionInternalcontrolsHSEGeneralmanagerOperationPropertyMarketingFinancialHRDistributionandsupplyOrganizationchartIntroductionManagersCarl-HenricSvanberg“Themeasurestakentosecureandreshapethegrouparetakinghold.BPisstrongerandsaferasaresult.”BobDudley“Wemadenewdiscoveries,startedupnewoperations,strengthenedourportfolioandsecuredanewfutureinRussia.”IntroductionBusinessIntroductionBusinessItsupstreamsegmentmanagesexploration,developmentandproductionactivitiesthroughglobalfunctionswithspecialistareasofexpertise.tsdownstreamsegmentoperateshydrocarbonvaluechainscoveringthreemainbusinesses–fuels,lubricantsandpetrochemicalsExternalEnvironmentMarketenvironment---PESTanalysisPoliticalSystemEconomicSocialTechnologicalPESTExternalEnvironmentPoliticalfactorsThefeatureofPetroleumRefiningindustryLocalprotectionismandanti-monopolyBPinChinaExternalEnvironmentPoliticalfactorsThefeatureofPetroleumRefiningindustry•Economiesofscale•Importantstrategyresource.Localprotectionismandanti-monopoly•In1911,Mobil(BP)wasforcedtocancelthecustodyofthesubsidiary,becomeaholdingcompanyBPinChina•BPbegantoexpanditsbusinessinChinasince1973•BPistheonlyforeignpartnersofLNGandJetfuelserviceExternalEnvironmentEconomicfactorsOilpricesandmaininfluencingfactorsChina'senergyproductionsituationChina'senergyconsumptionsituationBP’sproductionExternalEnvironmentEconomicfactors---WorldcrudeoilpricechartsDatesource：U.S.EnergyInformationAdministration(EIA)ExternalEnvironmentEconomicfactors---Mainfactorsaffectoilprice1•Oilreserves2•DependenceonOPECoil3•Thedollarexchangeratechanges4•SeriouspoliticaleventsExternalEnvironmentDatasource:NationalBureauofStatisticsofChinaEconomicfactors---China’senergyproductionsituationExternalEnvironmentDatasource:NationalBureauofStatisticsofChinaEconomicfactors---China’senergyconsumptionsituationExternalEnvironmentEconomicfactors---BP’sproductionLiquidsconcludescrudeoil,condensateandNGLsDatasource:BP’sAnnualReportandForm2013ExternalEnvironmentSocialfactorsGreenenvironmentalprotectionisahotspotinthesustainabledevelopmentofhumansocietyPetroleumenterpriseareoftenconsideredhastoomanynaturalresourcesGreenenvironmentalprotectionwillbethedrivingforceforthefuturedevelopmentofoilindustryBP’sEnergycalculatorExternalEnvironmentSocialfactorsDatasource:NationalBureauofStatisticsofChinaExternalEnvironmentSocialfactors---energycalculator(carboncalculator)housingstructureenergyconsumptionenvironmentalprotectionhabitstransportationhabitsEnergycalculatorenergyconsumptiontransportwastedisposalFamilycarbonfootprintguidanceExternalEnvironmentSocialfactors---energycalculator(carboncalculator)Itwilltellyouhowtochangethewayyouuseenergyinthehome.Howmanyyourcarbonemissions?’sdistinctivecapabilitiesExternalEnvironmentTechnicalfactorsTheworldleadersinimagingtechnologies,whichbothhelpfindandrecovermoreoil&gas.LoSaL®EnhancedOilRecoverytechnologyhasthepotentialtosignificantlyincreaserecoverableoil.Theworldleaderinanumberofpetrochemicalprocesstechnologies.CastrolEDGEwithTITANIUMFluidStrengthTechnology™,whichchangesthewayofengineoilbehavesunderextremepressure,reducingfrictionbyupto15%anddoublingtheoilfilmstrengthInternalenvironment12StrategyCulture3FinancialanalysisInternalenvironmentStrategyClearPriorityQualityportfolioDistinctiveCapabilitiesInternalenvironmentStrategy---clearprioritiesSafe,reliableandcompliantoperationsCompetitiveprojectexecutionDisciplinedfinancialchoicesInternalenvironmentStrategy---clearprioritiesProcesssafetyeventsReportedrecordableinjuryfrequencyInternalenvironmentStrategy---clearprioritiesTotalshareholderreturn(%)Replacementcostprofit(loss)perordinaryshare(cents)InternalenvironmentStrategy---clearprioritiesOperatingcashflow($billion)MajorprojectdeliveryInternalenvironmentStrategy---qualityprioritiesGrowourexplorationpositionfocusonhigh-valueupstreamassetsBuildhigh-qualitydownstreambusinessInternalenvironmentStrategy---qualityprioritiesReservesreplacementratio(%)Refiningavailability(%)Production(mboe/d)InternalenvironmentStrategy---distinctivecapabilitiesAdvancedtechnologyProvenexpertiseStrongrelationshipsInternalenvironmentCultureValuesCodeHSEInternalenvironmentCulture---valueSafetyRespectExcellenceCourageOneTeamSafetyisgoodbusinessWerespecttheworldinwhichweoperateWearei